Download - Eb twins seminar 10062014
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Mobil strategi og tendenser
Lyngby, 10. juni 2014
Anders OvesenJakob Nielsen
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MOBIL STRATEGI OG MOBILE TENDENSER
• Ekstra Bladet Mobil
• styling, design, indhold
• kreative kommercielle rich media løsninger
• dokumentation og analyse
• Mobile tendenser
• m-commerce og payment, direkte/indirekte forretning
• mobil som branding platform og trafikskaber
• sociale medier i USA - hvad gør de?
• Yahoo, facebook, Twitter, Google, Amazon
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The year of mobile?
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Dedikeret mobil redaktør
UX team med mobilt fokus
Dedikerede spidskompetencer på salg
Kommercielt udviklingsteam
Ekstra Bladets mobile fokus...
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Ebita eyetracking analyse
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Medietest - overordnede konklusioner
Score 3.92
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Mobil 4.0: Forside
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Full service
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Mobile tendenser
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Branding og trafik
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M commerce faktor 9 i 2017Mobile payment faktor 58 i 2017
Mobile Pay – ser vi nu blomstre: paii, mobilepay, swipp og så beacon teknologien. Det vinder stort indpas, og har en høj convenience faktor (vm tips)
Digital is everwhere – næste dias
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Digitale giganters mission - Frenemies?
✴ Google: organiserer information www og gør det tilgængeligt og brugbart (hummingbird)… al data accessable ift. mobile pay … 1 click to pay?
✴ Yahoo: Brugernes daglige digitale adfærd gøres inspirerende og underholdende…. Mediehus ?
✴ Facebook: giver brugeren retten til at dele i et åbent og connected univers… 59% oms. Fra mobil … ! frenemy ?
✴ Twitter: giver alle mulighed for at skabe, dele ideer og information konstant og uden barrierer – Breaking News !
✴ Amazon: giver alle mulighed for meget bekvemt at få leveret varer til døren – en imponerende handelsportal…. Dronepost !
✴ Ebay: Åbner fysiske butikker på high street … Verdens største mall ?
✴ FÆLLES FOR DEM ER AT SKABE TILLID TIL DERES PRODUKT / INDHOLD OG DERMED FASTHOLDE LOYALITET FRA BRUGEREN
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