![Page 1: Eb Adeyeri from Lewis PR on digital trends for 2011](https://reader034.vdocuments.mx/reader034/viewer/2022051817/547a16f6b37959582b8b4914/html5/thumbnails/1.jpg)
Online PR and reputationmanagement in 2011
November 25, 2010
![Page 2: Eb Adeyeri from Lewis PR on digital trends for 2011](https://reader034.vdocuments.mx/reader034/viewer/2022051817/547a16f6b37959582b8b4914/html5/thumbnails/2.jpg)
About me
![Page 3: Eb Adeyeri from Lewis PR on digital trends for 2011](https://reader034.vdocuments.mx/reader034/viewer/2022051817/547a16f6b37959582b8b4914/html5/thumbnails/3.jpg)
About me
![Page 4: Eb Adeyeri from Lewis PR on digital trends for 2011](https://reader034.vdocuments.mx/reader034/viewer/2022051817/547a16f6b37959582b8b4914/html5/thumbnails/4.jpg)
Global strength, local expertise
Founded by journalists, run by journalists
Private company, flexible approach
Wholly-owned network of 33 international offices
Integrated PR and social media campaigns
Innovating the communications market
Results orientated approach
Intuitive, innovative& international
![Page 5: Eb Adeyeri from Lewis PR on digital trends for 2011](https://reader034.vdocuments.mx/reader034/viewer/2022051817/547a16f6b37959582b8b4914/html5/thumbnails/5.jpg)
About me
![Page 6: Eb Adeyeri from Lewis PR on digital trends for 2011](https://reader034.vdocuments.mx/reader034/viewer/2022051817/547a16f6b37959582b8b4914/html5/thumbnails/6.jpg)
2011 – A further “defluffing” of the industry
![Page 7: Eb Adeyeri from Lewis PR on digital trends for 2011](https://reader034.vdocuments.mx/reader034/viewer/2022051817/547a16f6b37959582b8b4914/html5/thumbnails/7.jpg)
2011 – A further “defluffing” of the industry
Better measurement tools and techniques
Exploiting mobile better
Blurred lines between paid and earned media
Closer collaboration
Social search
![Page 8: Eb Adeyeri from Lewis PR on digital trends for 2011](https://reader034.vdocuments.mx/reader034/viewer/2022051817/547a16f6b37959582b8b4914/html5/thumbnails/8.jpg)
2011 – A further “defluffing” of the industry
Better measurement tools and techniques
Exploiting mobile better
Blurred lines between paid and earned media
Closer collaboration
Social search
![Page 9: Eb Adeyeri from Lewis PR on digital trends for 2011](https://reader034.vdocuments.mx/reader034/viewer/2022051817/547a16f6b37959582b8b4914/html5/thumbnails/9.jpg)
Measurement
AVE
![Page 10: Eb Adeyeri from Lewis PR on digital trends for 2011](https://reader034.vdocuments.mx/reader034/viewer/2022051817/547a16f6b37959582b8b4914/html5/thumbnails/10.jpg)
Measurement
AVE
![Page 11: Eb Adeyeri from Lewis PR on digital trends for 2011](https://reader034.vdocuments.mx/reader034/viewer/2022051817/547a16f6b37959582b8b4914/html5/thumbnails/11.jpg)
Our approach to measurement
VIEWS INTERACT CONTRIBUTE TRANSACT
ClippingsViewsTraffic
Fans/followersDownloads
Unique visitors
UploadsFacebook comments
Retweets/Shares
Garage visitsOnline bookings
Telephone bookings
PR SUCCESS IS ALL ABOUT ENGAGEMENT
Identify goals Establish benchmarks Review targets
![Page 12: Eb Adeyeri from Lewis PR on digital trends for 2011](https://reader034.vdocuments.mx/reader034/viewer/2022051817/547a16f6b37959582b8b4914/html5/thumbnails/12.jpg)
2011 – A further “defluffing” of the industry
Better measurement tools and techniques
Exploiting mobile better
Paid, earned and owned media
Closer collaboration
Social search
![Page 13: Eb Adeyeri from Lewis PR on digital trends for 2011](https://reader034.vdocuments.mx/reader034/viewer/2022051817/547a16f6b37959582b8b4914/html5/thumbnails/13.jpg)
Location, location, location
![Page 14: Eb Adeyeri from Lewis PR on digital trends for 2011](https://reader034.vdocuments.mx/reader034/viewer/2022051817/547a16f6b37959582b8b4914/html5/thumbnails/14.jpg)
Location, location, location
![Page 15: Eb Adeyeri from Lewis PR on digital trends for 2011](https://reader034.vdocuments.mx/reader034/viewer/2022051817/547a16f6b37959582b8b4914/html5/thumbnails/15.jpg)
Location, location, location
![Page 16: Eb Adeyeri from Lewis PR on digital trends for 2011](https://reader034.vdocuments.mx/reader034/viewer/2022051817/547a16f6b37959582b8b4914/html5/thumbnails/16.jpg)
Location, location, location
![Page 17: Eb Adeyeri from Lewis PR on digital trends for 2011](https://reader034.vdocuments.mx/reader034/viewer/2022051817/547a16f6b37959582b8b4914/html5/thumbnails/17.jpg)
2011 – A further “defluffing” of the industry
Better measurement tools and techniques
Exploiting mobile better
Blurred lines between paid and earnedmedia
Closer collaboration
Social search
![Page 18: Eb Adeyeri from Lewis PR on digital trends for 2011](https://reader034.vdocuments.mx/reader034/viewer/2022051817/547a16f6b37959582b8b4914/html5/thumbnails/18.jpg)
Blurring between paid and earned
![Page 19: Eb Adeyeri from Lewis PR on digital trends for 2011](https://reader034.vdocuments.mx/reader034/viewer/2022051817/547a16f6b37959582b8b4914/html5/thumbnails/19.jpg)
Blurring between paid and earned
![Page 20: Eb Adeyeri from Lewis PR on digital trends for 2011](https://reader034.vdocuments.mx/reader034/viewer/2022051817/547a16f6b37959582b8b4914/html5/thumbnails/20.jpg)
Blurring between paid and earned
PR code of conduct for engaging with bloggers/advocates
Declarations by online influencers
PR budgets to include fees paid to online influencers?
Competition with advertising agencies
Rise of ‘owned’ media
![Page 21: Eb Adeyeri from Lewis PR on digital trends for 2011](https://reader034.vdocuments.mx/reader034/viewer/2022051817/547a16f6b37959582b8b4914/html5/thumbnails/21.jpg)
Rise of owned media
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Rise of owned media
![Page 23: Eb Adeyeri from Lewis PR on digital trends for 2011](https://reader034.vdocuments.mx/reader034/viewer/2022051817/547a16f6b37959582b8b4914/html5/thumbnails/23.jpg)
2011 – A further “defluffing” of the industry
Better measurement tools and techniques
Exploiting mobile better
Blurred lines between paid and earned media
Closer collaboration
Social search
![Page 24: Eb Adeyeri from Lewis PR on digital trends for 2011](https://reader034.vdocuments.mx/reader034/viewer/2022051817/547a16f6b37959582b8b4914/html5/thumbnails/24.jpg)
Closer collaboration
PR
SEO
DIGITAL
AND MANY MORE…
![Page 25: Eb Adeyeri from Lewis PR on digital trends for 2011](https://reader034.vdocuments.mx/reader034/viewer/2022051817/547a16f6b37959582b8b4914/html5/thumbnails/25.jpg)
Closer collaboration
PR
SEO
DIGITAL
AND MANY MORE…
![Page 26: Eb Adeyeri from Lewis PR on digital trends for 2011](https://reader034.vdocuments.mx/reader034/viewer/2022051817/547a16f6b37959582b8b4914/html5/thumbnails/26.jpg)
2011 – A further “defluffing” of the industry
Better measurement tools and techniques
Exploiting mobile better
Blurred lines between paid and earned media
Closer collaboration
Social search
![Page 27: Eb Adeyeri from Lewis PR on digital trends for 2011](https://reader034.vdocuments.mx/reader034/viewer/2022051817/547a16f6b37959582b8b4914/html5/thumbnails/27.jpg)
Social search
![Page 28: Eb Adeyeri from Lewis PR on digital trends for 2011](https://reader034.vdocuments.mx/reader034/viewer/2022051817/547a16f6b37959582b8b4914/html5/thumbnails/28.jpg)
Social search
Rewards the essence of PR ie buildingrelationships
More relevant, impactful campaigns for PRs
Social media ROI utopia?
![Page 29: Eb Adeyeri from Lewis PR on digital trends for 2011](https://reader034.vdocuments.mx/reader034/viewer/2022051817/547a16f6b37959582b8b4914/html5/thumbnails/29.jpg)
Disclaimer*
* These predictions might not come true. Inever said I was Mystic Meg
![Page 30: Eb Adeyeri from Lewis PR on digital trends for 2011](https://reader034.vdocuments.mx/reader034/viewer/2022051817/547a16f6b37959582b8b4914/html5/thumbnails/30.jpg)
@EbA
Eb Adeyeri
Eb ‘Wole’ Adeyeri
Thanks