You get one shot with people Learn what not to do

You want to own the test phase People come during tune

This is a fucking startup

What does success look like? Don’t set a goal that can only be achieved under optimal conditions

Provide a roadmap for the future One big game of telephone

Make positive changes Anchor and adjust

Always easier to add than to take away Underpromise, Overdeliver

The Challenger Sale You are an expert at X

The customer is an expert at Y You actually do know better than them

Incredible feedback Would you buy this for a penny?

How do you know when you’re ready?

Working business model Repeatable process

Peer-to-peer learning Bond from day 1

A players know A players You’re only as fast as your slowest runner

Referrals are more likely to have success The bar is set now

Your time is valuable When you start to have doubts, they’re no longer doubts

Rip off the band-aid

Iterative process 14 great ideas, 1 bad one

Always Be Coaching Actionable, specific feedback

Make every mistake once Learn, Apply

Your culture is an extension of yourself Talking about work is OK!

Homogeneity can be a strength People like people like themselves

PMA – The Happiness Advantage Lead, don’t manage