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Mobile Fundraising By Andreas Wiberg Sode, January
2014
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• our fundraising approach • other options? • why mobile fundraise? • the future of mobile fundraising? • suggestions for discussion
agenda
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• Apple guidelines – no in-game shop
• Donation button – optional feature – outside the application – subpage
• Potential problem – loss of potential donations
• Dedicated donors – those willing to go through the progress
our donation approach
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• friend-to-friend fundraising (crowdfunding) – Comic Relief – JustGiving (UK based company)
• mobile card reader • Google Checkout (now Google Wallet) • text-to-give donations
other options?
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• Mobile – 92% of all 18-25 will own a smartphone in 2015 – more shares – more donations – optimise for mobile
• Facebook – 21 million users (UK) – 4 out 5 on mobile and tablet – more donations per share – £5 per share
why mobile fundraise?
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mobile growth
*http://www.emarketer.com/Article/Nearly-Half-of-UK-Consumers-Will-Use-Smartphones-This-Year/1009956
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mobile vs. desktop
*http://blog.justgiving.com/nine-reasons-why-social-and-mobile-are-the-future-of-fundraising/
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Facebook worldwide
*http://blog.justgiving.com/nine-reasons-why-social-and-mobile-are-the-future-of-fundraising/
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more shares
*http://blog.justgiving.com/nine-reasons-why-social-and-mobile-are-the-future-of-fundraising/
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more donations
*http://blog.justgiving.com/nine-reasons-why-social-and-mobile-are-the-future-of-fundraising/
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• peer to peer payments – smartphone to smartphone
• NFC? – Near Field Communication (Bluetooth) – Close proximity to another device such as a card
reader or another smartphone
• mobile wallet – goodbye big wallet!
the future of fundraising
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familiar?
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mobile wallet
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• Transmedia Storytelling – Where did the story go? (why down prioritize the story?) Big community (UK and London in particular) vs. a small community (Odense)
• Convergence Culture: Changing the common Protocols around Red Nose Day (as a brand) Creative ways of using Augmented Reality and LBGs How could the “Lost Golden Nose” benefit from Cultural Probes?
• The “Lost Golden Nose” in the future? Could “Lost Golden Nose” be combined with “5 seconds of Fame” (concept idea) somehow?
• Media storm: What consequences can the latest media attention have on our concept and Red Nose Day in general?
suggestions for discussion
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• team – budget – resources – time
• previous experience • complex story • duration
where did the story go?
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Transmedia Story
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cross media
TV shows NOTV Artists
Corporate partners Merchandize Public fundraising
RND Building Blocks
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• what Comic Relief originally wanted – story across multiple platforms (with noses hidden)
• Facebook and Twitter • campaign website • video • blogs • real world locations (our application)
– everything should lead up to the show on March 15 – change the way people experience RND – stronger Transmedia story – increase the flow of content across many platforms
• encourage people to seek out new information and make connections among dispersed media content
– participatory culture • invite fans/customers of RND to actively participate in the creation and
circulation of content (why have the red noses disappeared?)
convergence culture
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touch-point timeline