Download - Drink Digital Nov 2016 Updates
![Page 1: Drink Digital Nov 2016 Updates](https://reader036.vdocuments.mx/reader036/viewer/2022062412/587d10a81a28abae148b5a29/html5/thumbnails/1.jpg)
![Page 2: Drink Digital Nov 2016 Updates](https://reader036.vdocuments.mx/reader036/viewer/2022062412/587d10a81a28abae148b5a29/html5/thumbnails/2.jpg)
What’s Been Going On?
![Page 3: Drink Digital Nov 2016 Updates](https://reader036.vdocuments.mx/reader036/viewer/2022062412/587d10a81a28abae148b5a29/html5/thumbnails/3.jpg)
Rich Cards
![Page 4: Drink Digital Nov 2016 Updates](https://reader036.vdocuments.mx/reader036/viewer/2022062412/587d10a81a28abae148b5a29/html5/thumbnails/4.jpg)
Rich Cards• Currently applies to recipes & movies
• Requires additional structured data mark up
• In testing: “Actions” for local businesses, music, TV & movies
https://developers.google.com/search/docs/guides/mark-up-content
![Page 5: Drink Digital Nov 2016 Updates](https://reader036.vdocuments.mx/reader036/viewer/2022062412/587d10a81a28abae148b5a29/html5/thumbnails/5.jpg)
Rich Cards
![Page 6: Drink Digital Nov 2016 Updates](https://reader036.vdocuments.mx/reader036/viewer/2022062412/587d10a81a28abae148b5a29/html5/thumbnails/6.jpg)
Reviews
![Page 7: Drink Digital Nov 2016 Updates](https://reader036.vdocuments.mx/reader036/viewer/2022062412/587d10a81a28abae148b5a29/html5/thumbnails/7.jpg)
Mobile SERP “App” Experience
![Page 8: Drink Digital Nov 2016 Updates](https://reader036.vdocuments.mx/reader036/viewer/2022062412/587d10a81a28abae148b5a29/html5/thumbnails/8.jpg)
Mobile SERP “App”
![Page 9: Drink Digital Nov 2016 Updates](https://reader036.vdocuments.mx/reader036/viewer/2022062412/587d10a81a28abae148b5a29/html5/thumbnails/9.jpg)
Games
![Page 10: Drink Digital Nov 2016 Updates](https://reader036.vdocuments.mx/reader036/viewer/2022062412/587d10a81a28abae148b5a29/html5/thumbnails/10.jpg)
Mobile Interstitial Penalty
![Page 11: Drink Digital Nov 2016 Updates](https://reader036.vdocuments.mx/reader036/viewer/2022062412/587d10a81a28abae148b5a29/html5/thumbnails/11.jpg)
Click To Message Ads
![Page 12: Drink Digital Nov 2016 Updates](https://reader036.vdocuments.mx/reader036/viewer/2022062412/587d10a81a28abae148b5a29/html5/thumbnails/12.jpg)
Demographics For Search Ads• Age• Gender• Display & Video only: Parental Status• Video only: Household income (US only)
![Page 13: Drink Digital Nov 2016 Updates](https://reader036.vdocuments.mx/reader036/viewer/2022062412/587d10a81a28abae148b5a29/html5/thumbnails/13.jpg)
Expanded Text Ads• Two headlines: 30 characters each• One description line: 80 characters• Automatically uses Final URL domain for Display URL• Allows two “Path” fields: domain/path/path
• Standard text ads continue to display• 31st January cut-off for creating/editing
• Ensure you test Expanded vs. Standard• Check ad extensions vs. new ad copy
![Page 14: Drink Digital Nov 2016 Updates](https://reader036.vdocuments.mx/reader036/viewer/2022062412/587d10a81a28abae148b5a29/html5/thumbnails/14.jpg)
Campaign Groups & Performance Targets
![Page 15: Drink Digital Nov 2016 Updates](https://reader036.vdocuments.mx/reader036/viewer/2022062412/587d10a81a28abae148b5a29/html5/thumbnails/15.jpg)
Campaign Groups & Performance Targets
![Page 16: Drink Digital Nov 2016 Updates](https://reader036.vdocuments.mx/reader036/viewer/2022062412/587d10a81a28abae148b5a29/html5/thumbnails/16.jpg)
Campaign Groups & Performance Targets
![Page 17: Drink Digital Nov 2016 Updates](https://reader036.vdocuments.mx/reader036/viewer/2022062412/587d10a81a28abae148b5a29/html5/thumbnails/17.jpg)
Image Search Shopping Ads
• Mobile-only (currently US)
• Ads automatically eligible when using Google Search Network
![Page 18: Drink Digital Nov 2016 Updates](https://reader036.vdocuments.mx/reader036/viewer/2022062412/587d10a81a28abae148b5a29/html5/thumbnails/18.jpg)
Showcase Shopping Ads• Appears for broad searches
• Only charged if a user clicks on a product ad
• Premium feature to be rolled out allowing retailers to brand the page
![Page 19: Drink Digital Nov 2016 Updates](https://reader036.vdocuments.mx/reader036/viewer/2022062412/587d10a81a28abae148b5a29/html5/thumbnails/19.jpg)
Shop The Look• Images from trusted partners
• US-only & mobile-only at present
• Automatic inclusion for clothing & home décor advertisers using Shopping ads
![Page 20: Drink Digital Nov 2016 Updates](https://reader036.vdocuments.mx/reader036/viewer/2022062412/587d10a81a28abae148b5a29/html5/thumbnails/20.jpg)