![Page 1: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/1.jpg)
Never mind my jet-pack, where’s my four-legged chicken?
Design futurism, technology, and Utopian hubris
1
![Page 2: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/2.jpg)
Never mind my jet-pack, where’s my four-legged chicken?
Design futurism, technology, and Utopian hubris
Neil Maycro,
2
![Page 3: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/3.jpg)
'Professional' Utopianism vs vernacular Utopianism
3
![Page 4: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/4.jpg)
'Professional' Utopianism vs vernacular Utopianism
The hubris of technological Utopianism
4
![Page 5: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/5.jpg)
'Professional' Utopianism vs vernacular Utopianism
The hubris of technological Utopianism
Rhetorical representa/ons of Utopia
5
![Page 6: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/6.jpg)
6
![Page 7: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/7.jpg)
7
![Page 8: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/8.jpg)
8
![Page 9: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/9.jpg)
Who/what/where and why, etc?
9
![Page 10: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/10.jpg)
Rick Guidice’s illustra0ons for NASA
10
![Page 11: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/11.jpg)
11
![Page 12: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/12.jpg)
12
![Page 13: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/13.jpg)
13
![Page 14: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/14.jpg)
14
![Page 15: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/15.jpg)
15
![Page 16: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/16.jpg)
16
![Page 17: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/17.jpg)
17
![Page 18: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/18.jpg)
18
![Page 19: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/19.jpg)
19
![Page 20: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/20.jpg)
20
![Page 21: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/21.jpg)
Tomorrow's World
21
![Page 22: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/22.jpg)
22
![Page 23: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/23.jpg)
Vernacular dreaming
• A pill which removes adolescent spots for good
• An automa6cally erec6ng ‘umbrella’ a;achment for outdoor rotary clothes dryers
• A lawn prepara6on which stops the grass growing beyond a certain height
• A device to li< the lids off jam pots
• A prin6ng ink that stays on the newspaper
23
![Page 24: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/24.jpg)
‘I’m amazed that no one has yet come up with a four legged chicken. It would save a lot of argument in our house’.
Mrs M. M., No)ngham
24
![Page 25: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/25.jpg)
‘I’m amazed that no one has yet come up with a four legged chicken. It would save a lot of argument in our house’.
Mrs M. M., No)ngham
25
![Page 26: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/26.jpg)
Chicken meat, in the early 1970s, was an expensive treat...
...and also an 'investment' food
26
![Page 27: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/27.jpg)
Chicken meat, in the early 1970s, was an expensive treat...
...and also an 'investment' food
27
![Page 28: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/28.jpg)
So, what happened?
28
![Page 29: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/29.jpg)
29
![Page 30: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/30.jpg)
30
![Page 31: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/31.jpg)
31
![Page 32: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/32.jpg)
32
![Page 33: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/33.jpg)
33
![Page 34: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/34.jpg)
34
![Page 35: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/35.jpg)
35
![Page 36: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/36.jpg)
36
![Page 37: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/37.jpg)
Or, 'Boy, I say boy, what happened?'
37
![Page 38: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/38.jpg)
38
![Page 39: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/39.jpg)
39
![Page 40: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/40.jpg)
"We shall escape the absurdity of growing a whole chicken in order to eat the breast or wing, by growing these parts separately under a suitable medium"
40
![Page 41: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/41.jpg)
"We shall escape the absurdity of growing a whole chicken in order to eat the breast or wing, by growing these parts separately under a suitable medium"
Winston Churchill, 1932
41
![Page 42: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/42.jpg)
42
![Page 43: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/43.jpg)
43
![Page 44: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/44.jpg)
Cross-breeding a four-legged chicken?
Or
Gene$cally engineering a four-legged chicken?
44
![Page 45: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/45.jpg)
Leg 1 Industrialisa+on
45
![Page 46: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/46.jpg)
Leg 2 Ra#onalisa#on
46
![Page 47: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/47.jpg)
Leg '3' Frozen food retailing
47
![Page 48: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/48.jpg)
Leg '4' Domes&c technology
48
![Page 49: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/49.jpg)
Technological predic/on is tricky
49
![Page 50: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/50.jpg)
50
![Page 51: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/51.jpg)
51
![Page 52: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/52.jpg)
52
![Page 53: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/53.jpg)
But, technological dreaming can be foolhardy
53
![Page 54: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/54.jpg)
54
![Page 55: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/55.jpg)
55
![Page 56: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/56.jpg)
56
![Page 57: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/57.jpg)
57
![Page 58: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/58.jpg)
However
58
![Page 59: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/59.jpg)
We s%ll dream of this
59
![Page 60: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/60.jpg)
We (can) no longer dream of this
60
![Page 61: Dr Neil Mycroft - Never mind my jet-pack, where’s my four-legged chicken?](https://reader031.vdocuments.mx/reader031/viewer/2022021502/589f87581a28abf0638b67d7/html5/thumbnails/61.jpg)
What else can we no longer dream of?
61