Dr Jan [email protected]
Department of Business and Management.
Oxford School of Hospitality Management
BRINGING GRADUATE ATTRIBUTES TO LIFE
Graduate attributes:Global Citizenship(Critical Self-awareness and Personal literacy and Digital and Information Literacy)
MSc Course in International Hospitality and Tourism Management
CONTEXT
2003 Turismo Sant Ignasi and Hogeschool Maastricht Developed an MSc in Innovative Hospitality Management (IHM)
Collaborative Partnership Developed Between TSI and Hogeschool, Maastricht and Oxford Brookes University
Research Methods and Dissertation Modules
Erasmus Teaching Exchanges
BENEFITS
2008 Develop Collaborative Learning Project for Students
Intercultural Coaching and Interactive Skills in a Cross-Cultural Context
Assessment: portfolio which evidenced experiential learning over the semester
Learning outcomes: analyse influence of own cultural background on behaviour, reflect on ability to use skills in culturally diverse contexts, evaluate the nature and effect of cultural stereotyping and cultural differences in communication styles, develop own cultural sensitivity, manage self development
Collaboration
Intercultural mgmtcompetences
Virtualcommunications
LiteratureLearning: collaborative, intercultural virtual, technology mediatedBusiness collaborationsVirtual teamsIndustry specific (employment, management skills)
Global CitizenshipEmployability, CSPL, DIL
Learning outcomesTransferable skills
WHY IS INTERCULTURAL VIRTUAL WORKING /COLLABORATION BECOMING INCREASINGLY IMPORTANT?
Social and environmental responsibility
pressure to reduce carbon emissions
Reduce costs worldwide economic slowdown /
recession increasing competition
Technology is improving facilitating interactions with
colleagues in the same organisation,
colleagues in other organisations and customers
Geographically dispersed work-forces
Enhance problem solving processes
Draw on wide range of expertise (share)
Improve outputs /offerings Improve competitiveness Small organisations can
compete with larger organisations
Flexible working Develop new ‘learning’ and
‘working’ communities
HOW DOES THE VIRTUAL INTERCULTURAL COLLABORATION WORK?
December OBU tutor goes to Barcelona to ‘kick start’ collaboration (2 days)
January IHM students move to MaastrichtStudents put into inter-cultural cross-university teams OBU students briefed on collaboration
4/5 Week collaboration commencesCommunication within teams is virtual until they meet in Oxford in March
March Assessed presentations take placeAlso raft of curricular and extra-curricular activities take place. Duration of visit increased over past 5 years
May OBU students submit portfolio (reflection on learning from the collaboration is part)
IN THEIR VIRTUAL TEAMS STUDENTS ARE REQUIRED TO:
1. Prepare a 15 minute presentation on one of the following subjects: Communication in multi-cultural teams in the tourism and hospitality industries Management of multi-cultural teams in the tourism and hospitality industries Conflict resolution in multi-cultural teams in the tourism and hospitality industries Motivation in multi-cultural teams in the tourism and hospitality industries
2. Synthesise a range of appropriate theoretical models and frameworks with their own practical experiences (from the inter-cultural collaborative teamwork on this module and relevant industry work experience).
3. Evaluate the opportunities and challenges tourism and hospitality managers may face when trying to develop the selected inter-cultural competency/skill.
Weighting 20% of module marks
Team identity?
Inefficiency, digital distractions, social
loafing
Challenges of virtual intercultural collaboration
Selecting appropriate digital tools (availability, access, cost, expertise /comfort level of users)
Poor understanding / agreement of task, priorities
BENEFITS OF VIRTUAL INTERCULTURALCOLLABORATION
Has: enhanced students’ ability to achieve
the learning outcomes (module) enabled them to think about and
evidence their achievement of the Graduate Attributes
Global CitizenshipCritical Self-awareness and Personal literacy and Digital and Information Literacy
in ways that will improve their employability
Taken skills developed largely in social arenas and adapted them to and enhanced them in professional arenasFacilitated the development of intercultural inter-university professional and social networking
Virtual collaboration between Sant Ignasi / Maastricht and Oxford Brookes University (provides them with ‘real time’ experiential learning – they learn through doing.