Download - DPSE Rotem Rave 2.21.17 - day 1 - 530pm
Rotem Rave
The New Frontier forDirect-Sold Campaigns
Our MissionTo Ensure a Clean, Safe
and Engaging User Experience
MalvertisingProtection
Ad QualityMonitoring
Creative QAAutomation
2 www.geoedge.com
Our Mission
ABCs of 2017: AI, Bots, & Self-Driving Cars
It’s all about Optimization & Automation.3 www.geoedge.com
The 123s of Direct-Sold Campaigns
Automated? Optimized? Let’s take a look…
Ad Ops Prof.Account ManagerBrand
4 www.geoedge.com
Direct-Sold Process Today: Look Familiar?
5 www.geoedge.com
Deep Dive into the Numbers
ad specs40–70
30-40% of time on creative QA
campaigns per monthUp to 500tests per campaignUp to 75of the campaignsneed troubleshootingOver 16%
6 www.geoedge.com
The Bottom Line
4 - 15
Amount oftraffickers per
publisher range
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Average salaryfor an ad opsprofessional
$80,000 $500,000Up to
wasted oncreative QA
Creative QA Process
No Automation.No Transparency.
No Sense.
8 www.geoedge.com
Introducing SpecHubComprehensive. Automated. Sleek.
9 www.geoedge.com
Customizedto Your Specs
Top-tierverification &
security engine
User friendlyfor lightning-fast
adoption
10 www.geoedge.com
The New Frontier for Direct Campaigns
Automated manual testing
Improved trafficking efficiency
Massive reduction in QA,trafficking & screenshots workload
11 www.geoedge.com
Thank you!