![Page 1: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/1.jpg)
UX Book Club
![Page 2: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/2.jpg)
http://writing.mariusz.cc/learn-ux-design
![Page 3: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/3.jpg)
https://news.layervault.com
![Page 4: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/4.jpg)
https://news.ycombinator.com
![Page 5: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/5.jpg)
Design of everyday things
![Page 6: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/6.jpg)
“Technology Changes Rapidly. People Change Slowly”
![Page 7: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/7.jpg)
Don Norman
![Page 8: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/8.jpg)
Discoverability
Understanding
![Page 9: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/9.jpg)
Discoverabilitywhat actions are possible?where and how to perform them?
Understanding
![Page 10: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/10.jpg)
Discoverability
Understanding
what actions are possible?where and how to perform them?
what does it all mean?how is the product supposed to be used? what do all the different controls and settings mean?
![Page 11: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/11.jpg)
![Page 12: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/12.jpg)
![Page 13: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/13.jpg)
![Page 14: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/14.jpg)
![Page 15: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/15.jpg)
![Page 16: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/16.jpg)
![Page 17: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/17.jpg)
7 stages of action
![Page 18: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/18.jpg)
1. What do I want to accomplish?
![Page 19: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/19.jpg)
2. What are the alternative action sequences?
![Page 20: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/20.jpg)
3. What action can I do now?
![Page 21: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/21.jpg)
4. How do I do it?
![Page 22: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/22.jpg)
5. What happened?
![Page 23: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/23.jpg)
6. What does it mean?
![Page 24: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/24.jpg)
7. Is this okey? Have I accomplish my goal?
![Page 25: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/25.jpg)
7 stages of action
1. What do I want to accomplish?
2. What are the alternative action
sequences?
3. What action can I do now?
4. How do I do it?
5. What happened?
6. What does it mean?7. Is this okey? Have I accomplish
my goal?
![Page 26: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/26.jpg)
7 fundamental principles of design
![Page 27: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/27.jpg)
1. Visibility
![Page 28: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/28.jpg)
![Page 29: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/29.jpg)
![Page 30: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/30.jpg)
![Page 31: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/31.jpg)
2. Feedback
![Page 32: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/32.jpg)
![Page 33: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/33.jpg)
![Page 34: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/34.jpg)
![Page 35: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/35.jpg)
![Page 36: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/36.jpg)
![Page 37: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/37.jpg)
![Page 38: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/38.jpg)
![Page 39: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/39.jpg)
3. Conceptual model
![Page 40: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/40.jpg)
![Page 41: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/41.jpg)
4. Affordance
![Page 42: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/42.jpg)
![Page 43: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/43.jpg)
![Page 44: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/44.jpg)
![Page 45: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/45.jpg)
5. Signifiers
![Page 46: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/46.jpg)
![Page 47: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/47.jpg)
![Page 48: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/48.jpg)
![Page 49: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/49.jpg)
![Page 50: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/50.jpg)
![Page 51: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/51.jpg)
![Page 52: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/52.jpg)
![Page 53: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/53.jpg)
![Page 54: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/54.jpg)
![Page 55: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/55.jpg)
6. Mapping
![Page 56: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/56.jpg)
![Page 57: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/57.jpg)
![Page 58: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/58.jpg)
![Page 59: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/59.jpg)
7. Constreins
![Page 60: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/60.jpg)
![Page 61: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/61.jpg)
![Page 62: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/62.jpg)
Fail often fail fast
![Page 63: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/63.jpg)
Falsely blaming yourself
![Page 64: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/64.jpg)
You know what is better then pretty?
![Page 65: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/65.jpg)
Pretty good.
![Page 66: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/66.jpg)
![Page 67: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/67.jpg)
![Page 68: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/68.jpg)
![Page 69: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/69.jpg)
![Page 70: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/70.jpg)
![Page 71: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/71.jpg)
![Page 72: Don Norman "Design of everyday things" - UX Book Club](https://reader034.vdocuments.mx/reader034/viewer/2022052208/55c78d78bb61ebfd628b4672/html5/thumbnails/72.jpg)