Download - Do good work june2013
Do good work5 ideas on how to make good work& do what you like to do everyday
Observation & insight from life as a creative professional Working in great agencies, with inspiring colleagues
Solving brand & marketing problems Producing good work with others in key global markets
Quality Material. Careful Inspection. Good Workmanship. All combined in an effort to give you a perfect painting.John Baldessair – American Painter Born 1931.
That’s the painting.
A simple message in beautifully rendered black type hand-drawnon a cream surface.
The original is in the J. Paul Getty Museum L.A.
A postcard reproduction is on my office pin board.
Here’s the thought
Each component of this message reminds me of what we do as creative professionals and why:
all combinedto give youa perfect painting – or in our case, a perfect brand,
design, structure, idea, image, campaign
We should seek perfection more often.
Mies van der Rohe – one of the pioneers of modern architecture
Mies van de Rohe the great German-American pioneer of modern architecture was asked by Chicago students – what is
your secret?
He simply stated: ‘Do Good Work’
So profound.So clear.
The ultimate is to do good work, and that’s what we should strive for – always.
Average work is just that - average.
The difference between simply adequate and good work - is more often about the intent, purpose and determination of the designer, the commitment to do good work, and the persistence that brings
inspiration to life.
It’s a matter of design, how we design our life
How do we measure our life?
By what we do every day.
Essentially that’s a design problem, and one we can have an effect on.
5 ideas on the design problem #1
Give yourself permission to make
constructive criticism at all levels
# 2Choose what you want to do & how
you spend your time. What do you like to do every day? You can design a life that works based on what matters to you!
# 3Connect with individuals
and mentors of all ages & disciplines
Design is a problem-solving processCollaboration expands the range of
inspiration & opportunity
# 4Find the quest in question & the inform in information.
Curiosity is your friend.
# 5Be consistent in your purpose
Do some good workHave some fun
Be clear to others** Inspired by the words of Richard Saul Wurman – architect, designer, polymath,
coined the term ‘Information Design’ & founder of TED
