DIVE DAY CLUB @ HARRAH'S
RESORT SOCAL
SUMMER 2014
HIGH 5’S• Perfect Serve• Perfect Visibility• Menu w/ Editions• Right Price• MIB Video Creator
RED BULL ASSETS
• 2 Ferry Bars• 2 Gastro Bars• 2 360 Coolers
SALES • 2013 = 1360 cs• 2014 = 1887 cs• +/- vs PY= +39% !!
*May-September
DIVE DAYCLUB @ HARRAH’S RESORT SOCAL
DIVE DAYCLUB @ HARRAH’S RESORT SOCAL
DIVE DAYCLUB @ HARRAH’S RESORT SOCAL
DIVE DAYCLUB @ HARRAH’S RESORT SOCAL
DIVE DAYCLUB @ HARRAH’S RESORT SOCAL
DIVE DAYCLUB @ HARRAH’S RESORT SOCAL
DIVE DAYCLUB @ HARRAH’S RESORT SOCAL
DIVE DAYCLUB @ HARRAH’S RESORT SOCAL
DIVE DAYCLUB @ HARRAH’S RESORT SOCAL
DIVE DAYCLUB @ HARRAH’S RESORT SOCAL
DIVE DAYCLUB @ HARRAH’S RESORT SOCAL
TOPS AND FLOPS CLICK FOR VIDEO RECAP
Tops Sales Performance Lift of 527 cases vs. PY = +39% Increase Exclusivity throughout Dive Day Club – Kicked Rockstar out of Pool Perfect Outlet executed entire Season May-September Editions Distribution w/ Menu Listing 2 Red Bull Cans included on first bottle service order Consumption Activation messaging integrated into LED DJ Stand
Flops Leverage dollar support for full Harrah’s Casino exclusivity next year Perfect Serve incentive with bartenders would encourage consistency
@REDBULLSD #DiveDayClub