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Distraction, Attention, and Simplicity
Dan BenjaminEvangelist, Rails Machine
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You are distracted
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The most successful objects, devices, and
applications have simple, obvious functionality
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Build can-openers
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If you have to explain your how your software
works, you’ve failed
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Embed and shield users from optional or
complicated functionality
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[Innovation] comes from saying no to 1,000 things to make sure we don’t get on the
wrong track or try to do too much. We’re always thinking about new markets we
could enter, but it’s only by saying no that you can concentrate on the things that
are really important.
-- Steve Jobs
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Say no
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Features are addictive
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Quality not quantity
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Build something that lasts
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“A poor man can afford only the very
best.”
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Do as little as possible
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Question everything you think is a given
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The iPod won’t sell
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The iPhone won’t sell
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Projected: 45 million iPhones sold by end
of 2009
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Function should define and insist on
form.
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The simplest solution isn’t always the best answer, but it is a great starting
point
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If you do things right, no one will be sure you’ve
done anything at all.
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Be invisible
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Before you start:Stop.
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The chattering mind
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Meditation
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Vipassana (n)
A training to cultivate a non-reactive, deeply focused awareness of the present moment, absent of judgement or clinging.
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Mindfulness
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Just breathe
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“Just thoughts”
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Eliminate the “chatter”
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Ask the right questions
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Abandon your assumptions
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Abraham Wald
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“If you ask the wrong question, the answer is irrelevant.”
-- Garrett Dimon
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You know too much already
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Private silos
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Don’t be your own user
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Create space
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Do less
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Relax