![Page 1: Disruptive Business Models and Growth Hacking...• Learn to think like a growth hacker • Commit the time & effort to learn & experiment • Growth hacking is not a fad, even if](https://reader035.vdocuments.mx/reader035/viewer/2022062916/5ec88e17c289637d3242472c/html5/thumbnails/1.jpg)
Breakfast with the Experts
DISRUPTIVE BUSINESS MODELS
& GROWTH HACKING@RICCentre
#GYBDisruptive2015
June 4, 2015
RIC Centre is a member of
![Page 2: Disruptive Business Models and Growth Hacking...• Learn to think like a growth hacker • Commit the time & effort to learn & experiment • Growth hacking is not a fad, even if](https://reader035.vdocuments.mx/reader035/viewer/2022062916/5ec88e17c289637d3242472c/html5/thumbnails/2.jpg)
Growth Hacking for non-Technical Marketers
![Page 3: Disruptive Business Models and Growth Hacking...• Learn to think like a growth hacker • Commit the time & effort to learn & experiment • Growth hacking is not a fad, even if](https://reader035.vdocuments.mx/reader035/viewer/2022062916/5ec88e17c289637d3242472c/html5/thumbnails/3.jpg)
![Page 4: Disruptive Business Models and Growth Hacking...• Learn to think like a growth hacker • Commit the time & effort to learn & experiment • Growth hacking is not a fad, even if](https://reader035.vdocuments.mx/reader035/viewer/2022062916/5ec88e17c289637d3242472c/html5/thumbnails/4.jpg)
1. What Does Growth Hacking Mean To Us?
![Page 5: Disruptive Business Models and Growth Hacking...• Learn to think like a growth hacker • Commit the time & effort to learn & experiment • Growth hacking is not a fad, even if](https://reader035.vdocuments.mx/reader035/viewer/2022062916/5ec88e17c289637d3242472c/html5/thumbnails/5.jpg)
• Experimenting
• Always Learning
• The Bottom Line
• Data Obsessed
• Born out of Bootstrap
• Lean and Responsive
• Laser Focused
• Cross Functional
• Customer Obsessed
• Strategy + Execution
![Page 6: Disruptive Business Models and Growth Hacking...• Learn to think like a growth hacker • Commit the time & effort to learn & experiment • Growth hacking is not a fad, even if](https://reader035.vdocuments.mx/reader035/viewer/2022062916/5ec88e17c289637d3242472c/html5/thumbnails/6.jpg)
2. What Are The Traits of a Good Growth Hacker?
![Page 7: Disruptive Business Models and Growth Hacking...• Learn to think like a growth hacker • Commit the time & effort to learn & experiment • Growth hacking is not a fad, even if](https://reader035.vdocuments.mx/reader035/viewer/2022062916/5ec88e17c289637d3242472c/html5/thumbnails/7.jpg)
Top 10 Traits
• Curious
• Creative
• Execution Focused
• Obsessive and Tenacious
• Willing to Fail
• Self Taught
• T-Shaped
• Resourceful
• Efficient
• Open-Minded
![Page 8: Disruptive Business Models and Growth Hacking...• Learn to think like a growth hacker • Commit the time & effort to learn & experiment • Growth hacking is not a fad, even if](https://reader035.vdocuments.mx/reader035/viewer/2022062916/5ec88e17c289637d3242472c/html5/thumbnails/8.jpg)
3. Is Growth Hacking BS?
![Page 9: Disruptive Business Models and Growth Hacking...• Learn to think like a growth hacker • Commit the time & effort to learn & experiment • Growth hacking is not a fad, even if](https://reader035.vdocuments.mx/reader035/viewer/2022062916/5ec88e17c289637d3242472c/html5/thumbnails/9.jpg)
By 2018, Companies will spend more on Marketing Technology than Information Technology
![Page 10: Disruptive Business Models and Growth Hacking...• Learn to think like a growth hacker • Commit the time & effort to learn & experiment • Growth hacking is not a fad, even if](https://reader035.vdocuments.mx/reader035/viewer/2022062916/5ec88e17c289637d3242472c/html5/thumbnails/10.jpg)
1878 MarTech Vendors (and counting)
![Page 11: Disruptive Business Models and Growth Hacking...• Learn to think like a growth hacker • Commit the time & effort to learn & experiment • Growth hacking is not a fad, even if](https://reader035.vdocuments.mx/reader035/viewer/2022062916/5ec88e17c289637d3242472c/html5/thumbnails/11.jpg)
Growth Hackers are Already Being Sought and Hired by Startups, Tech
Co’s and Corporations
![Page 12: Disruptive Business Models and Growth Hacking...• Learn to think like a growth hacker • Commit the time & effort to learn & experiment • Growth hacking is not a fad, even if](https://reader035.vdocuments.mx/reader035/viewer/2022062916/5ec88e17c289637d3242472c/html5/thumbnails/12.jpg)
Talent Exodus from IT to MarTech
![Page 13: Disruptive Business Models and Growth Hacking...• Learn to think like a growth hacker • Commit the time & effort to learn & experiment • Growth hacking is not a fad, even if](https://reader035.vdocuments.mx/reader035/viewer/2022062916/5ec88e17c289637d3242472c/html5/thumbnails/13.jpg)
ROI Focus:Data +
Technology = Nowhere to Hide
![Page 14: Disruptive Business Models and Growth Hacking...• Learn to think like a growth hacker • Commit the time & effort to learn & experiment • Growth hacking is not a fad, even if](https://reader035.vdocuments.mx/reader035/viewer/2022062916/5ec88e17c289637d3242472c/html5/thumbnails/14.jpg)
Everyday, more tools are launched to make our jobs easier
![Page 15: Disruptive Business Models and Growth Hacking...• Learn to think like a growth hacker • Commit the time & effort to learn & experiment • Growth hacking is not a fad, even if](https://reader035.vdocuments.mx/reader035/viewer/2022062916/5ec88e17c289637d3242472c/html5/thumbnails/15.jpg)
There aren’t enough growth hackers and technical marketers to meet the demand, especially once Growth Hacking crosses the chasm
![Page 16: Disruptive Business Models and Growth Hacking...• Learn to think like a growth hacker • Commit the time & effort to learn & experiment • Growth hacking is not a fad, even if](https://reader035.vdocuments.mx/reader035/viewer/2022062916/5ec88e17c289637d3242472c/html5/thumbnails/16.jpg)
4. What is the Opportunity for Growth Hackers
![Page 17: Disruptive Business Models and Growth Hacking...• Learn to think like a growth hacker • Commit the time & effort to learn & experiment • Growth hacking is not a fad, even if](https://reader035.vdocuments.mx/reader035/viewer/2022062916/5ec88e17c289637d3242472c/html5/thumbnails/17.jpg)
Do your homework and stay on the cutting edge
![Page 18: Disruptive Business Models and Growth Hacking...• Learn to think like a growth hacker • Commit the time & effort to learn & experiment • Growth hacking is not a fad, even if](https://reader035.vdocuments.mx/reader035/viewer/2022062916/5ec88e17c289637d3242472c/html5/thumbnails/18.jpg)
Bridge the gap between sales, marketing, product and technology.
![Page 19: Disruptive Business Models and Growth Hacking...• Learn to think like a growth hacker • Commit the time & effort to learn & experiment • Growth hacking is not a fad, even if](https://reader035.vdocuments.mx/reader035/viewer/2022062916/5ec88e17c289637d3242472c/html5/thumbnails/19.jpg)
No more “spray and pray” marketing
![Page 20: Disruptive Business Models and Growth Hacking...• Learn to think like a growth hacker • Commit the time & effort to learn & experiment • Growth hacking is not a fad, even if](https://reader035.vdocuments.mx/reader035/viewer/2022062916/5ec88e17c289637d3242472c/html5/thumbnails/20.jpg)
Replace campaigns with predictable, repeatable
marketing systems
![Page 21: Disruptive Business Models and Growth Hacking...• Learn to think like a growth hacker • Commit the time & effort to learn & experiment • Growth hacking is not a fad, even if](https://reader035.vdocuments.mx/reader035/viewer/2022062916/5ec88e17c289637d3242472c/html5/thumbnails/21.jpg)
Know your customers and their needs better than ever before
![Page 22: Disruptive Business Models and Growth Hacking...• Learn to think like a growth hacker • Commit the time & effort to learn & experiment • Growth hacking is not a fad, even if](https://reader035.vdocuments.mx/reader035/viewer/2022062916/5ec88e17c289637d3242472c/html5/thumbnails/22.jpg)
To Summarize
• Learn to think like a growth hacker
• Commit the time & effort to learn & experiment
• Growth hacking is not a fad, even if the title is
• Schools aren’t producing this type of marketer –good situation for us
• Be willing to FAIL
• Be a part of the movement