Lesson 7
Creating a Compelling Personality for your Blog
Presented by:
Gareth Redmond Course Educator
Diploma in Blogging & Content Marketing – Part I
Lesson 7
Opinions & Why They Matter
Generating Trust With Your Audience
What is Your Tone of Voice?
Engaging With Your Audience at Scale
Summary
Blog Review
Q & A
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Opinions & Why They Matter
Opinions & Why They Matter
Your readers want your opinion
Adding personality to your content can be hard, use your
own
Be brave – Have strong opinions
Opinions & Why They Matter
Opinions & Why They Matter
Opinions & Why They Matter
Opinions & Why They Matter
Opinions & Why They Matter
Opinions & Why They Matter
Become a source of information, entertainment or comfort
The more you share, the better!
Blogs outrank social networks for influence customers
Opinions & Why They Matter
Generating Trust With Your Audience
Generating Trust With Your Audience
Generating Trust With Your Audience
Takes time to develop & won’t
happen overnight
What is the purpose of your blog?
Don’t be afraid of naturally evolving!
Generating Trust With Your Audience
Generating Trust With Your Audience
“Pride yourself in your
individuality, that’s what
makes you who you are.”
Take your readers on a journey
We all love stories
Connect, engage and resonate
Generating Trust With Your Audience
What is Your Tone of Voice?
What is Your Tone of Voice?
What is Your Tone of Voice?
What is Your Tone of Voice?
What is Your Tone of Voice?
What is Your Tone of Voice?
The more personality, the better
Opinions start conversations
Broader subject choice
More specialised
Less freedom in terms of content
Requires extra care and attention
Business Focused BlogsPersonal Blogs
1
2
3
1
2
3
Beat the trends
Comment on conversations in your area regularly
Use your experience as inspiration
What is Your Tone of Voice?
What is Your Tone of Voice?
Engaging With Your Audience At Scale
Engaging With Your Audience At Scale
Why would someone want to listen to you?
Passion Expertise
Style Personality
Engaging With Your Audience At Scale
1) Listen to your readers2) Which Social Network
could send the most traffic?
Engaging With Your Audience At Scale
Use Social Sharing Tools
Engaging With Your Audience At Scale
Have a focus and structure!
Outline your issue/topic/opinion
Create a point of interest around said area
Offer a strong resolution/question/stance on it
Engaging With Your Audience At Scale
Blog Review
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