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© 2012 IBM Corporation Cyber-bullying: A challenge in young people’s Internet use Building your personal brand: Your reputation is built with every interaction
BUILDING YOUR REPUTATION IN THE SOCIAL SPHERE
#DILLAYOUTHDAY2016 #DYD16
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© 2012 IBM Corporation Cyber-bullying: A challenge in young people’s Internet use Building your personal brand: Your reputation is built with every interaction
BUILDING YOUR REPUTATION IN THE SOCIAL SPHERE
Twitter: @sfemerick LinkedIn: www.linkedin.com/in/sfemerick Blog: www.susanemerick.com
Susan Emerick
Views shared in the presentation are my own and do not reflect those of my employer
#DILLAYOUTHDAY2016 #DYD16
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© 2012 IBM Corporation Cyber-bullying: A challenge in young people’s Internet use Building your personal brand: Your reputation is built with every interaction
What you’ll learn
Importance of establishing your personal brand
What is a personal brand?
Why is it important?
What are the benefits of establishing and enhancing your personal brand?
Recommendations on how to get started
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© 2012 IBM Corporation Cyber-bullying: A challenge in young people’s Internet use Building your personal brand: Your reputation is built with every interaction
Social Media plays 3 key roles
News Schedules
Searching for information Learning
Games Videos Music
Instant messaging Photo galleries
Discussion boards Blogs
Resources
Entertainment Social Networking
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© 2012 IBM Corporation Cyber-bullying: A challenge in young people’s Internet use Building your personal brand: Your reputation is built with every interaction
The Internet is very useful …
• You can express yourself
• You can influence things
• You can talk about feelings anonymously
• There’s always company for gaming and chatting
• You can find useful information
• The Internet connects people
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© 2012 IBM Corporation Cyber-bullying: A challenge in young people’s Internet use Building your personal brand: Your reputation is built with every interaction
Did you know that every interaction you have can be tracked and analyzed?
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© 2012 IBM Corporation Cyber-bullying: A challenge in young people’s Internet use Building your personal brand: Your reputation is built with every interaction
To post, or not to post?
Source: Pew Research Center
45% Of online teens in the
United States don’t consider whether a posted picture might reflect badly upon
them in the future
Source: Pew Research Center
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© 2012 IBM Corporation Cyber-bullying: A challenge in young people’s Internet use Building your personal brand: Your reputation is built with every interaction
Source: Pew Research Center
67% Of online 17-year-olds – who are likely
to be preparing for or in the midst of college and job applications – say they
have withheld content that might damage their reputations
To post, or not to post?
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© 2012 IBM Corporation Cyber-bullying: A challenge in young people’s Internet use Building your personal brand: Your reputation is built with every interaction
To post, or not to post?
Hip-Hop Social Media Meltdown
“Everyone knows who in hip-hop has the loudest mouths and the quickest tempers. And in the digital age, that leads to the fans and critics heading over to the must-
watch Twitter timelines of very specific artists.”
Source: 13 Hip-Hop Social Media Meltdowns in 2015 – XXL http://www.xxlmag.com/news/2015/12/hip-hop-social-media-meltdowns-2015
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© 2012 IBM Corporation Cyber-bullying: A challenge in young people’s Internet use Building your personal brand: Your reputation is built with every interaction
Hip-Hop Social Media Meltdown
Hopsin Bashes Mainstream Hip-Hop in Twitter Rant
Source: 13 Hip-Hop Social Media Meltdowns in 2015 – XXL http://www.xxlmag.com/news/2015/12/hip-hop-social-media-meltdowns-2015
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© 2012 IBM Corporation Cyber-bullying: A challenge in young people’s Internet use Building your personal brand: Your reputation is built with every interaction
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© 2012 IBM Corporation Cyber-bullying: A challenge in young people’s Internet use Building your personal brand: Your reputation is built with every interaction
THINK! … Before you speak
T – is it true?
H – is it helpful?
I – is it inspiring?
N – is it necessary?
K – is it kind?
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© 2012 IBM Corporation Cyber-bullying: A challenge in young people’s Internet use Building your personal brand: Your reputation is built with every interaction
All Aspiring Hip-Hop Artists Should Follow Immediately
Source: http://blog.sonicbids.com/top-5-twitter-accounts-all-aspiring-hip-hop-artists-should-be-following
“As an independent artist, it's vital to understand not only how to use social media platforms to your advantage, but also to identify which people are worth following.”
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© 2012 IBM Corporation Cyber-bullying: A challenge in young people’s Internet use Building your personal brand: Your reputation is built with every interaction
www.womenworking.com
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© 2012 IBM Corporation Cyber-bullying: A challenge in young people’s Internet use Building your personal brand: Your reputation is built with every interaction
So what does all this mean for your personal brand? Have you ever heard? “Your reputation precedes you” “You never get a second chance to make a first impression”
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© 2012 IBM Corporation Cyber-bullying: A challenge in young people’s Internet use Building your personal brand: Your reputation is built with every interaction
Branding yourself is a fantastic way to put your best face consistently forward
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© 2012 IBM Corporation Cyber-bullying: A challenge in young people’s Internet use Building your personal brand: Your reputation is built with every interaction
Whatever you post on line … is who you become to others Ø Content you share is key to communicating who you are ² Your interests ² Your experience and expertise
Ø These can be related to topic, passion or purpose
What’s in your word cloud? What does is tell others about you?
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© 2012 IBM Corporation Cyber-bullying: A challenge in young people’s Internet use Building your personal brand: Your reputation is built with every interaction
Tips to brand yourself online
Ø Be yourself, there’s only one YOU!
Ø Be true & consistent with your personal brand
Ø Share and demonstrate your knowledge, expertise, passion or purpose as much as possible
Ø Help others in your network
Ø Add Value
Ø Give people a reason to talk about you in a positive way that also matches your personal brand
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© 2012 IBM Corporation Cyber-bullying: A challenge in young people’s Internet use Building your personal brand: Your reputation is built with every interaction
Data analytics allow for relationship eco-system mapping
Define your network carefully Likeminded individuals that share your common interest
• Students, Teachers • Recruiters, Hiring
managers • Group Members,
Industry Leaders, Other Professional Colleagues
Consider the company you keep
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© 2012 IBM Corporation Cyber-bullying: A challenge in young people’s Internet use Building your personal brand: Your reputation is built with every interaction
Plan where to engage in digital conversations
Keep in mind that where you interact online also conveys messages about you Stick to the websites and communities that will help most in reaching your goals. ü Search for groups and communities to join
ü Identify who is contributing to the conversation
ü Connect and grow your digital network with like minded individuals
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© 2012 IBM Corporation Cyber-bullying: A challenge in young people’s Internet use Building your personal brand: Your reputation is built with every interaction
Rules of the road Whatever you post on line is who you become to others
No Copyright
Infringement
Respect your
Audience Add Value
pick a
Identify Yourself
No Delete Button on Internet
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© 2012 IBM Corporation Cyber-bullying: A challenge in young people’s Internet use Building your personal brand: Your reputation is built with every interaction
Share content that provides value & engages people
4 Steps to Building Relationships
Engage
Manage Feedback
Listen Actively
Add Value
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© 2012 IBM Corporation Cyber-bullying: A challenge in young people’s Internet use Building your personal brand: Your reputation is built with every interaction
You’re EMPOWERED!
■ What does your online reputation offer? ■ What would influence others to reach out and build trust?
■ How can you make yourself available?
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© 2012 IBM Corporation Cyber-bullying: A challenge in young people’s Internet use Building your personal brand: Your reputation is built with every interaction
Here are some examples of how I’ve built my reputation ….
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For professionals, completing a LinkedIn profile is a good way to establish and manage your online professional reputation
ProfilePicture:Personalizeyourprofilebyaddingabusiness-appropriateimageofyourself.Usingthesamepictureacrosssocialpla5ormswillmakeiteasyforotherstoiden;fyandconnectwithyou.
Summary:Describewhatyoudoandhowyoucanhelpothers,orwhatyoudoasanoutcome(Bydefaultit’syourlastposi@on)
Connec;ons:Buildyounetworkofconnec@ons,byinvi@ngclients,colleagues,thosewhomyouhavemetandtrust
Recommenda;ons:Askforrecommenda@onsfromclientsaswellasfromcolleagues.Clientonesarestrongerandwillhelpdemonstratetopoten@alnewoneswhereyouhaveaddedvaluetoothers
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Authoring a blog is a great way to share your knowledge & help others
www.susanemerick.com
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© 2012 IBM Corporation Cyber-bullying: A challenge in young people’s Internet use Building your personal brand: Your reputation is built with every interaction
I love Pinterest for sharing my photos, videos and book content
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Mixing Professional and Personal ….
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Anything is possible!
Share your passion Share your knowledge Help others Volunteer YOU are in control Start Now!
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© 2012 IBM Corporation Cyber-bullying: A challenge in young people’s Internet use Building your personal brand: Your reputation is built with every interaction
Thank you!
Questions? Contact me Twitter: @sfemerick LinkedIn: www.linkedin.com/in/sfemerick Blog: www.susanemerick.com
Susan Emerick
Views shared in the presentation are my own and do not reflect those of my employer