Download - Digital Strategy for Non Profit
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Digital Strategy for Non Profit
Jakarta, 5 September 2015
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Digital Landscape
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Growth of Digital Channel
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Most Active Social Media Platform
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Digital Marketing Ecosystem
Digital Channel
Website
Social Media
Content Marketing
Search Engine
Mobile Marketing
Game
Online Advertising
Experiential Media
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Digital Strategy
Source: Buku “WWW.HM Defining Your Digital Strategy”
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Define Your Objective
Objective
Awareness Attitudes Action Behaviour Change
Fund Raising
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Smart Resource Allocation
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Key Success Factors in Social Media
• Clear social media objective• Choose the right channels• Content Strategy and clear call to action• Story telling
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What Make People Talking About You?
Jonah Berger simplified it to STEPPS:
Social currency: Sharing you just bought the new Bentley makes you look successful, but you won't see many tweets from people bragging about the results they got from a new medicine for haemorrhoids.
Trigger: Make people keep thinking about your products
Emotions: Sharing is caring. Humor, surprise, anger etc are all drivers of word of mouth (see also our previous blog post).
Public: People easily adopt what's already popular. See also the Roger Adoption / Innovation Curve. You only need a few innovators and early adopters to get the masses going.
Practical value: Earning karma points by helping others. Sharing a publication with great tips makes you look good.
Stories: Storytelling is the new advertising. It's about getting your message across without annoying people.
Source: Contagious by Jonah Berger
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Rumah Zakat (Focusing on Fund Acquisition)
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Rumah Zakat (Publish Info of Donation)
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Save For Hope Story Telling
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Change.org Engagement Trough Email
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PMI Education on Disaster Management with Mobile Apps
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Rotaract Kiev Video for Fund Raising
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Digital Measurement• Awareness:- Reach on Social Media- Traffic on Website- Video views• Action:- Total share in social media- Petition signed- Total upload- Hashtag• Fund Raising- Total funding you get from digital asset
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Tuhu Nugraha DewantoCOO Upnormals PingFans Book Writer “WWW.HM Defining Your Digital
Strategy”Twitter: @TuhunugrahaE-mail: [email protected]: www.linkedin.com/in/tuhunugrahaGroup: https
://www.facebook.com/groups/DefiningYourDigitalStrategy/
(Discussion and curated content about digital strategy)