Information Overload
http://flickr.com/photos/bueny/2472455690/
“It’s not information overload, it’s filter failure.”
Clay Shirky, NYU Interactive Telecommunications
http://www.emc.com/digital_universe/downloads/web/personal-ticker.htm
“Users spend most of their time on
other websites.”
Jacob Nielsen, usability expert
http://www.happywebbies.com/
“Does a company still need a website? And if so, shouldn't it be devised like a takeout restaurant:
if you see anything you like you simply take it wherever it is you
call home?”
support the influencers to do their jobmany others will see ityour google ranking will profit too
Little people do so... but
add RSS to your sitemake your RSS customizableallow subscription for a user’s favorite readerupdate regularlybut make sure it is interesting to readmake entries partially availablegive a reason to click, have a good CTAadd share/bookmark buttons
RSS for the future...
“Widgets are the latest use of push technology; in the nature of their reach, they're like RSS
feeds on steroids.”
Terri Wells, EzineArticles.com & SEOchat.com author
“In essence, widgets put users in control of content, services or
functionality, and allow them to access that content, service or
functionality whenever and wherever they choose.”
Feed report by Razorfish
it is easy to install for the userit is accessible where the user calls ‘home’it is completely customizableit is a shareable piece of contentit allows you to send one-to-one push messagesit offers an updatable channelthat is also a two-way channelcontent comes from wherever you likeyou can add any content, service or functionality
Why a widget?
“We believe that widgets provide the purest glimpse into the new, improved
networked future.
It’s an interconnected world where people will select, personalize, share and
consume web services wherever and whenever they choose. Effortlessly.”
Garrick Schmit, Razorfish
“Advertisers, publishers and marketers who ignore this trend will do so at their own risk - and miss the
future in the process.”Garrick Schmit, Razorfish
1.000.000 users after 6 months existence
1.000.000 more in one week after launching their Facebook widget
“The Cuckoo Clock extends the MINI brand and lifestyle
proposition and provides a constant connection with our customers. AIR supports our efforts to build one-to-
one experiences and relationships with our customers.”
Terry Dean Pepper, Head of marketing communications, BMW Group Merchandising & Lifestyle
it has nearly the same advantages as a widgetbutit requires install rights and thus tricky for B2Bit is accessible only on the user’s desktopit is not a shareable piece of contentit is (normally) way more personalizedit can be integrated with the operating systemand thus enables offline accessit can be installed on multiple operating systems
Why an application?
When to opt for one or the other
(Browser) widgets (Desktop) applications
You need the barrier of entry to be low. You want your application to be front and center for your users.
You need a central place for deployment. You want to take advantage of system resources.
You absolutely have to be cross platform. You want resize, drag and drop, minimize, and easy notification possibilities.
You want to take advantage of people's "browser knowledge".
You need to integrate closely with the desktop.
You know you won't have access to machines.
You need a consistent user interface and/or brand.
1.5 billion TV sets
1.3 billion internet users
900 million personal computers
850 million cars
4 billion
mobile phone subscriptions
1.4 billion credit cards
Source: ITU
“An application programming interface (API) is a set of functions,
procedures, methods, classes or protocols that an operating system, library or service provides to support
requests made by computer programs.”
definition from Wikipedia
curl -u [email protected]:password -d status="testing the api using curl"
http://twitter.com/statuses/update.xml
<?xml version="1.0" encoding="UTF-8"?><status>
<created_at>Sun Dec 07 09:36:41 +0000 2008</created_at> <id>1043260171</id>
<text>testing the API using curl</text> <source>web</source>
<truncated>false</truncated> <in_reply_to_status_id></in_reply_to_status_id>
<in_reply_to_user_id></in_reply_to_user_id> <favorited>false</favorited>
<user> <id>10317612</id>
<name>Bart Muskala</name> <screen_name>musx</screen_name> <location>Ghent, Belgium</location>
<description>I am a Digital Strategic Expert - or so my business cards say ;-). Actually I am nothing but a nerd with an interest in communication
and advertising.</description> <profile_image_url>http://s3.amazonaws.com/twitter_production/
profile_images/36883692/n596308684_146_normal.jpg</profile_image_url> <url>http://friendfeed.com/bartmuskala</url>
<protected>false</protected> <followers_count>82</followers_count>
</user></status>
“In my discussions with many companies, one of the biggest obstacles to adopting
APIs is a lack of understanding of what a non-visual Web presence looks like and how
to build a business model around it. Business leaders are much more likely to
understand investment in a traditional Web site, even though APIs can often have more
strategic value than a Web site.”
Dion Hinchcliffe, Web20University
“We are nearing the time when opening our supply chains across the Web isn’t just a
good idea, it will be essential for competitive survival.”
Dion Hinchcliffe, Web20University
“I've been giving away my books ever since my first novel came out, and boy has it ever
made me a bunch of money.”
Cory Doctorow, Sciene Fiction Novelist
“Most people who download the book don't end up buying it, but they wouldn’t have
bought it in any event, so I haven’t lost any sales, I’ve just won an audience.”
Cory Doctorow, Sciene Fiction Novelist
“A tiny minority of downloaders treat the free e-book as a substitute for the printed
book - those are the lost sales. But a much larger minority treat the e-book as an
enticement to buy the printed book. They're gained sales.
As long as gained sales outnumber lost sales, I'm ahead of the game.”
Cory Doctorow, Sciene Fiction Novelist
2347 places where you can eat french fries
47 in Ghent
100 places where you can eat french fries
20 in Ghent
Make your online presence portable.RSS, widgets, bookmarks, share, …APIIs Twitter booming thanks to or in spite of its API?MobileThe 7th mass media channel!
Thank you, please come again.
http://www.friendfeed.com/bartmuskala
http://www.friendfeed.com/jalgo
http://adnerds.be
http://proximity.bbdo.be/digitalnatives