Episode 19: Google Analytics (Part 2)

Chris Mercer• Content Developer• Optimization Expert• Host of DMTW• Call me “Mercer”

Who Am I?

This Week’s Focus Topic…

www.SeriouslySimpleMarketing.com

Your Goal:

• Get ONE Idea

• Act On That ONE Idea

• Repeat!

“A Beginners Guide To Google Analytics”

(Part 2: Where Are My Visitors Coming From?)

Why Should You Care?Because Today You’ll Discover…

• How Your Visitors Found You

• What Keywords They Used

• How See If Social Media Is Working

• How To Track Specific Ads

• And more…

The Audience: “Who Is Visiting?”

Overview: A Snapshot

Channels: “Marketing Paths”

All Traffic: Plenty Of Details

All Referrals: 3rd Party Only

Campaigns: Why You Need Tracking

How To Customize Tracking Tags

How To Customize Tracking Tags

How To Customize Tracking Tags

How To Customize Tracking Tags

How To Customize Tracking Tags

How To Customize Tracking Tags

How To Customize Tracking Tags

How To Customize Tracking Tags

How To Customize Tracking Tags

How To Customize Tracking Tags

How To Customize Tracking Tags

How To Customize Tracking Tags

How To Customize Tracking Tags

How To Customize Tracking Tags

How To Customize Tracking Tags

http://www.mywebsite.com

http://www.mywebsite.com/?utm_source=joes-blog&utm_medium=paid-ad&utm_term=10-off&utm_content=blue-kitten&utm_campaign=my-ebook

No Tags:

With UTM Tags:

How To Customize Tracking Tags

http://www.mywebsite.com

http://www.mywebsite.com/?utm_source=joes-blog&utm_medium=paid-ad&utm_term=10-off&utm_content=blue-kitten&utm_campaign=my-ebook

No Tags:

With UTM Tags:

Keywords: What They Search For

Advanced: Useful, But Needs Setup

What Was Your One Idea?• UTM Tagging?

• Finding Keywords?

• Marketing Channels?

• Action Brings Results!

Join us for the live recordings (with

expanded content), get recordings of every

episode, and have an “after show” Q&A!

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Visit www.SeriouslySimpleMarketing.com & join free