Download - Digital Marketing _ Simply Sales
Every Digital Marketing Initiative comprises of 3 core pieces
1. Strategy
2. Implementation and
3. Analysis
We firmly believe that if companies want to experience
phenomenal ROI with respect to their digital marketing activity
then they need to own the Strategy Piece and the Analysis
Piece. As far as the Implementation piece is concerned they
can choose to get it outsourced or do it in house.
Unfortunately, majority of the companies outsource all the 3
pieces above to an agency. What they don’t take into
consideration is that an agency does not eat, sleep and breathe
your business, you do. An agency would have many companies
like yours as their customers, expecting them to do the same
would be unreasonable. The net result: Poor ROI on Digital
Advertising.
So what is the solution to this problem: What we need is a
seamless synergy between Agencies and Businesses wherein
businesses Strategize and Analyze and agencies implement.
And for that to happen businesses should know what is possible
with digital marketing. For example, businesses should know
that it is possible to target their Facebook ads only on mobile
devices and within mobile devices they can still choose whether
to target on Apple iOS Devices or Android Devices. However,
they need not necessarily know how to actually configure the
same within the Facebook Ads Manager. They can hire agencies
to implement the same.
The core purpose of our Digital Marketing Program is just that:
To empower businesses and individuals with the knowledge of
what is possible with digital marketing thereby putting them in a
position to control the strategy and analysis piece of their digital
marketing activity.
As a part of this course we have identified the core concepts
which businesses should know with respect to Strategy and
Analysis across all the primary tools used in Digital Marketing be
it Facebook, Linkedin, Google Adwords, E-mail Marketing,
Google Analytics etc.
Introduction
The course is not about the tools but about the core features
which these tools possess that shall enable you to be in full
control of the Strategy and Analysis piece of your digital
marketing activity.
If you want to deep dive into the implementation details then
we offer specific courses on all of the tools mentioned above.
Last but not the least, we are not against agencies as we
ourselves are one. But we sign up only those customers who
are ready to own the first and third piece mentioned above and
for them to achieve that this training program is a part of the
package that we offer.
Course Modules
Get to know the basics of Digital Marketing and also how
important and necessary it is for you to have a digital
marketing strategy for your company for long term growth
and success.
Understand the latest trends in Digital Marketing. Get to
know which digital marketing channels are companies
spending their marketing budget on. Also, get a sneak
peek into the future of digital marketing.
What is Digital Marketing? Why is it Important?
Latest Trends in Digital Marketing
If you have a business, you should have a website. Period.
No question. Without a doubt.
Learn how to promote your mobile optimized website by
increasing its visibility in search engine results pages
(SERPs) through optimization and grow your sales. The
search engine that we shall focus on will be Google.
The 3 Phases of any Digital Marketing Strategy are:
A: Acquisition B: Behavior and C: Conversions.
Learn how to create a robust Customer Acquisition
Strategy in Google Adwords. Learn how to Analyze user
Behavior on your website using Google Analytics. Finally,
learn how to measure your conversions on your website
using a combination of Google Adwords and Google
Analytics.
Learn how to effectively advertise your products/services
on Facebook and drive sales. Also learn how Facebook can
be used to build brand awareness and as a way to gain
insight into what your customers care about. Indirectly, all
Why is your website important
�Google Adwords
�Facebook Marketing
of these things will contribute to a rise in overall sales.
Also learn how to measure the performance of your
Facebook Marketing Campaign in Google Analytics by
connecting your Facebook Campaign with Google
Analytics.
LinkedIn isn’t just for professionals and job seekers. From
making connections to generating leads, establishing
partnerships and creating better brand awareness, LinkedIn
makes an invaluable addition to your digital marketing
strategy. Learn how to use this tool to its fullest potential
and grow your sales.
Learn how to use blogs and achieve the following:
Drive traffic to your website
Increase your SEO/ SERP
Position your brand as an industry leader
Develop better customer relationships
Learn how to deploy effective YouTube video marketing
campaigns within Google Adwords and measure the
Linkedin Marketing
ÂBlogging
Video Marketing
engagement of your audience with your videos.
Email continues to be one of the main channels for driving
online sales. Email marketing accounts for over 7% of all
e-commerce transactions. Combine the power of your e-
mail newsletters and transactional e-mails to redefine your
e-mail marketing strategy and experience sales growth like
never before.
“Go Mobile or Go Home” is particularly true in the e-
commerce landscape. But there is a gap with respect to the
understanding of what does “Going Mobile” truly mean? Is
it just having a mobile website or a mobile app? No, its a lot
more than that. Learn how to excel in mobile commerce.
Remarketing can help you reach people who have
previously visited your e-commerce website. You can even
show these previous visitors ads that are tailored to them
based on which sections of your site they visited. Learn
E-mail Marketing
'Mobile Marketing
�Digital Remarketing
how Remarketing is possible on Google and Facebook.
Learn how to harness the power of Google Analytics to
Analyze Behavior Patterns of the users on your website.
Connect Google Analytics to your other digital marketing
channels and see how each channel is performing and
track everything in one centralized place.
Other Important Information
Crash Course Version
The Crash Course Version will be for 2 days spread across 2
sessions of up to 7 hours each.
Detailed Version
The Detailed Version will be for 4 days spread across 4
sessions of up to 7 hours each.
Google Analytics
�Training Duration
Soft Copy of the Training Material and a Certificate of
Completion from Simply Sales.
Business Owners and Entrepreneurs.
Digital Marketing Heads of Companies.
Anybody who wants to start an online business.
Anybody who wants to learn Digital Marketing.
Executives or Business Heads who are responsible for the
online business division of their company.
Companies who want to set up an e-commerce arm to their
business
Small-to-medium business owners or entrepreneurs who
want to set up an online business.
You will get to understand the potential and power of the
most robust digital marketing and analytics tools that are
available in the market today. Also, you shall have crystal
clear clarity on the key points that need to be considered
while devising a Digital Marketing Strategy.
What will you take home?
Who Should Attend?
{Learning Outcomes