Digital Marketing & The Age of Artificial Intelligence, Learning Algorithms & API’s
Cindy Krum, CEO, MobileMoxie
Gordon MooreFounder, Intel Corporation
“The power of computing devices doubles about every 18 months.”
Gordon MooreFounder, Intel Corporation
“Frankly, I didn’t expect to be so precise.”
Exponential growth makes digital marketing unique…
Dynamic Ecosystem
Open Technology
“If GM had kept up with technology like the computer industry has, we would all be driving $25 cars that got 100,000 miles per gallon.”
-Anonymous
The exponential growth in technology is becoming
more and more apparent…
Cross Device – Multi Device – Inter Device
https://maps.google.com/locationhistory/b/0
Internet of Things
Casting
Cindy Krum | MobileMoxie@Suzzicks
New concepts & technologies make the data more
powerful…
Big DataVolume – Velocity - Variety
Machine Learning
Artificial Intelligence (AI)
Supervised Learning AI(Bots Trained By Data & Sometimes Humans)
What do We Mean when we say ‘Bots’?
Invisible Robots…
Digital Marketing Singularity
Time to Get Serious
Time to Get Serious
Smarter Platforms could eliminate the need for digital marketers. Platforms already collect lots of the data
that we want & they already leverage Machine Learning & AI
Machine Learning Platforms
Learning Algorithms & AI are Game Changers
Learning Algorithms & AI are Game Changers
Learning Algorithms & AI are Game Changers
“Lasers”
TacoBell TacoBot
Google RankBrain
Google NOW
To stay relevant, marketers need to integrate with new platforms &
new data sources…
Data Companies You Never Heard of….Acxiom, Experian, Infogroup, RapLeaf, LocalEase, Marketo, CoreLogic…more
• EX: Acxiom – 23,000+ servers in Little Rock collecting, collating & analyzing more than 1,500 data points on the average American including things like:
Right handed or Left Handed What kind of car you drive Your psychological outlook on life Contents of all public records Where your kids go to school What size clothing you wear
Where you live Where you shop What pets you have Social media profiles Where you travel How much you make
API = Application Programming Interface
API’s Plug into Bigger Platforms
• Google Places• Yelp• DocuSign• LinkedIn• Salesforce• Amazon• eBay• Bing/Google Maps• Foursquare/Swarm Insights• Facebook Insights• AdWords • Instagram
• Fitbit• Zillow• BBC• Open Weather• PostCodes• NFL Arrests• US Census Bureau• World Health Org• City-Specific API’s from City Gov’s• ESPN• Reddit• OpenSecrets (Campaign Contributions)x
API’s Plug into Bigger Platforms
APIs Connect DisparateData in the Cloud
AI & Machine Learning for Competitive Research & Strategy
Foursquare API = Passive & Active Check-ins
Automating Lookalike, Cohort & Custom Audiences
Marketing will be more about modeling data from a variety of sources (including but not limited to the platforms) then anticipating & maximizing relationships within the different data sets …
Dashboard Creation & Interpretation
Process Constant Streams of Data
Visualize & Interpret Multi-Dimensional Data
And success will be about using Machine Learning &
AI to write rules to respond to the constant streams of
data…
Base 2 vs. Base 4
And about using the data in an authentic way…
People Already Feel Isolated
Respond Accordingly
“The level of employee required to run Google’s machine is going down. Creative is going to be the driver and difference maker. Your job is about maintaining the machine.”
-Marty Weintraub
Importance of Connection & Humor
Importance of Story
It’s All About Proper Customization, Automation & Timing
Thanks!!!
Thanks!!!
@suzzicks@mobilemoxie
facebook.com/mobilemoxie
www.mobilemoxie.com2 Months Free: ZENITH