Download - Digital - from websites to ecosystems
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“Digital”From web sites to ecosystems
Saturday, December 3, 2011
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A few years ago digital was about
cool !ash sites
Saturday, December 3, 2011
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A few years ago digital was about
cool !ash sites
Saturday, December 3, 2011
![Page 4: Digital - from websites to ecosystems](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5441fd60b1af9f660a8b45aa/html5/thumbnails/4.jpg)
A few years ago digital was about
cool !ash sites
Saturday, December 3, 2011
![Page 5: Digital - from websites to ecosystems](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5441fd60b1af9f660a8b45aa/html5/thumbnails/5.jpg)
A few years ago digital was about
cool !ash sites
Saturday, December 3, 2011
![Page 6: Digital - from websites to ecosystems](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5441fd60b1af9f660a8b45aa/html5/thumbnails/6.jpg)
The digital dimension of marketing was a
destination in digital space you sent your
audience from analogworld...
Saturday, December 3, 2011
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And suddenly things changed forever...
Saturday, December 3, 2011
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And suddenly things changed forever...
Saturday, December 3, 2011
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And suddenly things changed forever...
Saturday, December 3, 2011
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Digital marketing evolved into building
ecosystems, experiences and adding tangible
value...
Saturday, December 3, 2011
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Saturday, December 3, 2011
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Saturday, December 3, 2011
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Saturday, December 3, 2011
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Saturday, December 3, 2011
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Saturday, December 3, 2011
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Saturday, December 3, 2011
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Saturday, December 3, 2011
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Saturday, December 3, 2011
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And at the end of the day it has really
nothing to do with digital...
Saturday, December 3, 2011
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Its all about people.
Saturday, December 3, 2011
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An idea turns intoan innovation after
people start to use itin their daily lives.
Saturday, December 3, 2011
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So the question shouldn’t be “what
can we do in digital”. It should be what would make our audience care.
Saturday, December 3, 2011
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Every creative should be enthusiastic about
the possibilities technology gives us.
It allows us to be creative...
Saturday, December 3, 2011
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1. Mobile is growing faster than any
technology before
Saturday, December 3, 2011
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Saturday, December 3, 2011
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Smart phones have or will revolutionize the
way we consume digital content.
Saturday, December 3, 2011
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Three behavioral trends: Convenience,
context and fun.
Saturday, December 3, 2011
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Example of Convenience: Mobile Paying (NFC)
Saturday, December 3, 2011
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Example of Context: Relevance through time and place.
Saturday, December 3, 2011
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Example of Fun: Engaging real-life game with mobile
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2.Creative use of data
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We are overloaded with data and the key
is to become absolutely clear
about what is useful.
Saturday, December 3, 2011
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Data can be turned into a competitive
advantage. It can also be used to serve our audience and start
engagement.
Saturday, December 3, 2011
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Saturday, December 3, 2011
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Saturday, December 3, 2011
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Saturday, December 3, 2011
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3. Platforms for creation
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Saturday, December 3, 2011
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Saturday, December 3, 2011
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Saturday, December 3, 2011
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Saturday, December 3, 2011
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4. From campaigns to projects
Saturday, December 3, 2011
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Saturday, December 3, 2011