Transcript
Page 1: Digital Fitness: The New Brand Imperative by Charles Vila of Campbell's Soup Company - Presented at Insight Innovation eXchange North America 2013

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Digital Fitness:

The New Brand Imperative

Insight Innovation eXchange Conference

Page 2: Digital Fitness: The New Brand Imperative by Charles Vila of Campbell's Soup Company - Presented at Insight Innovation eXchange North America 2013

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Page 3: Digital Fitness: The New Brand Imperative by Charles Vila of Campbell's Soup Company - Presented at Insight Innovation eXchange North America 2013

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Baked Snacks

Healthy Beverages

Simple Meals

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Page 4: Digital Fitness: The New Brand Imperative by Charles Vila of Campbell's Soup Company - Presented at Insight Innovation eXchange North America 2013

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How do we engage with consumers in a meaningful & relevant way?

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Page 5: Digital Fitness: The New Brand Imperative by Charles Vila of Campbell's Soup Company - Presented at Insight Innovation eXchange North America 2013

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Page 6: Digital Fitness: The New Brand Imperative by Charles Vila of Campbell's Soup Company - Presented at Insight Innovation eXchange North America 2013

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Page 7: Digital Fitness: The New Brand Imperative by Charles Vila of Campbell's Soup Company - Presented at Insight Innovation eXchange North America 2013

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Integrated and integral to people’s lives

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Page 9: Digital Fitness: The New Brand Imperative by Charles Vila of Campbell's Soup Company - Presented at Insight Innovation eXchange North America 2013

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Digital is influencing the entire Path to Purchase

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Digital Fitness is Essential

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LifestyleChoice

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EveryDayCommitment

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It’s About Being Wired For Digital

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And Avoiding Digital Dieting

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PROVIDE NEW SOLUTIONS

ENGAGE & CONNECT

Changethe way we gather

insights

Anticipate future

TRENDS15

we must get

Get Digitally Fit

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This Is Like Training For A Marathon

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But We Need To

Run At A

Sprinters Pace

Page 18: Digital Fitness: The New Brand Imperative by Charles Vila of Campbell's Soup Company - Presented at Insight Innovation eXchange North America 2013

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Digital Fitness:

The New Brand Imperative

Insight Innovation eXchange Conference


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