Download - Digital Competivtie Advantage For Publisher
Digital Competitive Advantage for Publishers
Real Media Group
� A WPP company providing integrated digital marketing solutions globally
� Distinguished industry leader, with over 15 years’ experience
� Empowers advertisers and publishers to engage with target audiences
2
Leading precision targeting media network
Comprehensive ad management platform
Target, Optimize and Buy audiences in real-time
The 24/7 Media Platform
3
24/7 Media’s Technology Hub
4
Canada
U.S.
Korea
Global Locations
Other Media Networks
Leading Agencies and Top Advertising Clients
Hundreds of Publisher Licensees Globally
Europe
Brazil
Japan
Australia
OverviewThe most robust ad management platform
5
Ad Delivery & Optimization
Inventory Extension
Advanced Solutions
� Targeting & Optimization� Inventory Management� Video and Rich Media
� 24/7 Connect� 24/7 Trader� Network Management
� Multi-Platform Delivery� Open API� Professional Services
Audience Management� Web Analytics� Data Management� Audience Segmentation
Business Management� Contract Management� Business Intelligence Reporting� Creative Workflow
Efficient, scalable delivery capabilities across video, mobile, IPTV and other addressable media channels
Advanced content, audience and device targeting
Robust dashboards, tracking, engagement and performance analytics
MultiplatformBe where advertisers want to go
Enable advertising experiences for visitors — regardless of where they are, or what device they’re using
6
We Power Digital Publishers
7
Professional Services Client-specific custom solutions
� Consultant sessions specific to client business, site, and goals
� Custom technology applications and enhancements
� Evaluation, consulting, recommendations, implementation
8
Sample Custom SolutionsSample Custom SolutionsSample Custom SolutionsSample Custom Solutions
Consulting/Analysis SessionConsulting/Analysis SessionConsulting/Analysis SessionConsulting/Analysis Session
Advanced Inventory Forecasting Advanced Inventory Forecasting Advanced Inventory Forecasting Advanced Inventory Forecasting
Advanced Inventory ManagerAdvanced Inventory ManagerAdvanced Inventory ManagerAdvanced Inventory Manager
DashboardDashboardDashboardDashboard
Custom ReportingCustom ReportingCustom ReportingCustom Reporting
Database ExportDatabase ExportDatabase ExportDatabase Export
Audience Segmentation (CRM)Audience Segmentation (CRM)Audience Segmentation (CRM)Audience Segmentation (CRM)
Sample Custom SolutionsSample Custom SolutionsSample Custom SolutionsSample Custom Solutions
ServicesElevating and expanding your business
� Offering
– DedicatedDedicatedDedicatedDedicated account management
– 24/7 technology supportsupportsupportsupport
– Ongoing education and trainingtrainingtrainingtraining
� Our team focuses on:
– Client satisfaction
– Customers current business needs
– Future and changing market landscape
� Skilled and experienced global support
– Continuous management of your interactive business initiatives
– Remain competitive in today's marketplace
– Maximize the use of 24/7 Open AdStream
9
Scaled Ad DeliverySchedule, Manage, Target, Deliver
10
Scaled Ad DeliveryAd management platform
� 200+ billion ads served monthly
� Robust scheduling, pacing and yield management
� Multi-placement delivery from single tag
� First party cookies
� Site analytics and behavioral segmentation
11
Open API
� Integrate custom solutions via open API
– Custom and third party software applications through open connectivity API
– Leverage 24/7 Open AdStream’s ad management and reporting functionality
– Increase functionality, efficiency, and automation
12
� Self Service UI
� Custom Report Portal
� DMP Integration
� Custom Dashboard
� Inventory Analysis
3rd party application
Customapplication
Customapplication
Open API
Contract Management by FiviaOperate Effectively from End to End
13
Contract Management
� Fully integrated sales, billing and revenue management
� Automated proposal, approval, booking and invoicing order process
� Integrates with CRM and accounting systems
� Comprehensive reporting including extensive revenue based reports
� Customized role-based workflow
14
Contract Management
CRM system Accounting system
SalesSalesSalesSales FinanceFinanceFinanceFinance
24/7 MobileIntegrate, Enhance, Streamline
15
24/7 Mobile
� Web publishers can serve digital ads into:
– Feature phones
– Mobile web
– Apps
� Various creative types can be used:
– Text link
– Image
– Video & Rich Media
� Targeting options include:
– Device and device groups
– Carrier
– Operating systems (iOS, Android, BB)
16
� Plus, most standard ad serving capabilities:
– Frequency cap
– Prioritization and Pacing
– Third Party Network Optimization
24/7 Mobile Creative Formats
� Banner
� Interstitial
� Video Interstitial
� Expandable Banner
17
24/7 VideoMaximize Revenue, Reduce Costs
18
Efficient creative workflow
Dynamic, engaging video and rich media units
Cross player and device deliveryto live and on demand audiences
• SDK• XML• API
Video & Rich MediaLeverage interactive and dynamic formats to drive engagement
Easily integrate video and rich media solution, avoiding multiple provider complexities
19
� Comprehensive partner support
� Creative wizard and templates
� IAB VAST/VPAID compliant
Rich Media FoundryEasily create, customize, and serve video/rich media
20
� Streamlined process
� 13 High Impact in-stream formats
� Advanced targeting and reporting
Nonlinear Lower Thirds
Quick Click
Spotlight Roadblocks
Video Examples
21
Pre-roll Overlays
Ad Catalog: http://panachetech.com/catalog
Reporting & ForecastingBusiness Intelligence In Real-time
22
Comprehensive Reporting
� Comprehensive real–time view into performance
� Real-time customizable dashboard
� Content, audience, advertising and revenue
� Robust reporting and analysis
� Email report delivery
23
Inventory ManagementForecast. Analyze. Drive return.
� Understand and derive the most value from your inventory
� Accurately manage campaigns based on inventory availability
� Automated campaign prioritization
� Sophisticated multi-variant audience analysis
� Configurable algorithms to align with your business and objectives.
24
AnalyticsCapture Actionable Web Site Intelligence
25
Robust Web Analytics
� Audience analysis and advertising analytics
� Custom performance metrics
� Real-time visibility and robust reporting
26
Conversions
Sales
Visitors
Content
Advertising
Performance Tracking & Optimization
� Full analysis of post-click and post-view conversion activities
� Comprehensive view into audience metrics and behaviors
� Better understand campaign success, revenue generation and target accordingly
27
View Browse Click Convert
Audience Segmentation / Data ManagementSegment visitors based on user attributes and online behavior
� Dynamic, rules-based segmentation
� Combine first and third party data to create custom segments
� Remarket and access consumers on and off site leveraging 24/7 Access
28
Music Lover Premium Customers Bargain Shopper Busy Mother
Metrics that Matter by MOAT
� Prove the value of your best inventory and placements
� Make brand advertising more effective online
� Shift remnant to premium inventory based on concrete evidence
29
Optimization by MaxifierMaximize Individual Campaign and Overall Inventory Performance
30
24/7 Open AdStream Optimization
� Prioritize and optimize revenue across advertising campaigns
� Segmentation, automatic optimization and simplified processes
� Max performance based on all targeting attributes
31
Individual Campaigns Performance Increase
� Increased performance for individual campaigns
� Increased overall inventory yield
� Publishers control over and visibility into proprietary data
� Streamlined ad operations
� Revenue maximization
Demand GenerationLink into External Monetization
32
Incremental demand generation
Connect to external digital ad spend; directly integrated within 24/7 Open AdStream
� Additional revenue opportunities
� Access to premium media buyers
� Reduced transactional fees and fewer vendors
� Increased transparency and control
� Dynamic allocation and yieldmanagement
33
Turn unsold inventory into revenue
� Inventory monetization through dedicated Real Media Group sales team; media buying opportunities
� Favorable revenue-share
� Premium formats including Video, High Impact and Rich Media
� Access wide array of buyers, both WPP and non-WPP agencies
� Transparency and publisher control over advertisers, categories and rates
34
Key Stats:Key Stats:Key Stats:Key Stats:
� Top 5 reach vehicle
� Over 3,000 Web sites
� Reaching 174 million unique users and 81 percent of the Internet per month
Media buying for ‘Pubvertisers’
� Gain new inventory, reach a bigger audience, and drive more revenue by tapping into the power of your extended audience.
� Audience extension
– Extend audience beyond your website with retargeting
– Segment proprietary audiences and serve customized messaging
– Purchase media real-time or guaranteed based on objective
� Digital media buying
– Custom advertising campaigns to engage with customers
– Advanced targeting and formats to achieve branding or activation goals
– Integrated reporting and conversion metrics to measure performance
35
Microsoft Digital Advertising Partnership
� Microsoft Media Network expands demand sources to include more high-quality advertisers
� Seamless access and management of the Microsoft Advertising Exchange via the 24/7 Open AdStream UI
� Plans to explore development of a zero discrepancy solution between Atlas and 24/7 Open AdStream
36
AgencyPublisher
DSPs
Trading Desk
Networks
Yield
SSP
Demand
Control
Inventory