Download - Digital Branding Strategy (Part 3) - All about strategy using social conversion

Digital Branding Strategy (Part Three)

@saifulism

@saifulism Presented by

How is? #TheStrategy

Lead the flock Create social conformity

#properties of @hubspot

Kurt Lewin, Founder of Modern Psychology

B = f (P, E) Behavior is a function of Person and Environment

Change people BEHAVIIOR by

changing the PERSON is almost

IMPOSSIBLE

The only make sense option to

change people BEHAVIOR is by

changing the surrounding

ENVIRONMENT (esp. the SOCIAL

environment)

Designing The

Social Environment

Social Conversion


Social

Conversion = Social

Proof +

Strong

Ties


Social Proof


People want to

feel safe.


Safety is in numbers.


Strong Ties


Interaction, Affection and Time


The 3 Applications Of Social Conversion

Sharing Lead

Conversion Sales


Ignoring

conversions for

community.


close more sales.


“Social Conversion is about

improving lead conversion

metrics with social content”

- @KippBodnar

#DublinTalkSeries

get people to share. #properties of @hubspot

The half-life of a social media link is

3 hours.

BITLY, 9/2011


THE

10:4:1

RULE #properties of @hubspot

THE

10:4:1

RULE Links to third-

party articles


THE

10:4:1

RULE

Links to company

blog posts


THE

10:4:1

RULE

Link to a company

landing page


Follow us Share this

Vs.


Share This Follow Me

3,200 Followers 256 Followers


The 3 Applications Of Social Conversion

Sharing Lead

Conversion Sales

Social

Conversion = Social

Proof +

Strong

Ties


Lead the flock. Can be realized


We don’t see the world as the world

is, we see the world as we are

Stephen R. Covey

Grab audiences and start

to lead them

And the GENEROSITY is the

most Powerful Strategy to

START and MAINTAIN the long

lasting relationship with

customers

#brandgenerosity

Thank You

By @saifulism #BrandGenerosity

https://twitter.com/saifulism

https://twitter.com/saifulism

http://www.amazon.com/dp/B00C0G28PM




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