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Differentiating Between Platforms and Products
Joel Martins
CTO, MicroEdge + Blackbaud
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From Products to Platforms
Transformation
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The Journey to the World of Platforms
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Platforms You Already Know
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“Products come with predefined business logic that narrows their ultimate
breadth of scope. Conversely, platforms separate out the logic functions of
applications so that an IT structure can be built for change.”
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The Shift to Platform-Based Approaches
“Industry leaders are unleashing technology’s power by developing new technology platforms. But more than that, it’s the platform-based business models and strategies they
enable that are driving the most profound global macroeconomic change since the industrial revolution. In the digital economy, platform ecosystems are nothing less
than the foundation for new value creation.”
Accenture Technology Vision 2016
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Benefits of Platform-Based Partnership Approaches
$2.6Tis how much
platform companies
represent in market
capitalization worldwide*
82%believe that
platforms will be the ‘glue’ that
brings organizations
together*
81%of executives say platform-based models will be core to their growth strategy in 3
years*
7
*From Accenture’s 2016 Technology Vision Survey Results
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Platforms are Configurable
A customized system is developed specifically and only for one customer, locking organizations into a static workflow that can only be changed by hiring cost prohibitive engineers to make updates to the system’s code.
Configurable software is flexible, scalable and can be continually shaped to meet an organization’s industry-specific and organization-specific needs.
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Eventually…
ConfiguredCustomized
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Software Platforms are Open,
Accessible from Anywhere, Enable
Sharing of Technology, Encourage
Sharing of Information, and
Constantly Evolve and Change and
Adapt
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Platforms are Open
An API is the Communication Protocol
SOAP (2000)
• Relies heavily on XML
• Codified in a “WSDL”
• Both Server and Client changes need to be in sync
REST with JSON (2007)
• Flexible.
• Becoming the defactostandard.
• Simple
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Look – REST Is the Standard.
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Platforms are Accessible Anywhere,
Anytime
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Platforms Enable Sharing Technology
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Platforms Enable Sharing Information
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Platforms Constantly Evolve
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Closing: A Philanthropic Platform of
the Future
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Differentiating Between Platforms and Products
Joel Martins
CTO, MicroEdge + Blackbaud