Identifying Market Segments
and Targets
What are Different Levels of
Marketing Segmentation?
Undifferentiated
Marketing
Targets
Whole
Market
Ignores
Segment
Differences
Low Price
High
Margin
Differentiated
Marketing
Different products for
different segments
More total sale but
cost increment
Niche
Marketing
Narrowly defined
customer group
Customers willing
to pay premium
This company seems to have
special interest in us.
Individual
Marketing
One to One
Marketing
Consumers empowered
to design product
Thank
You
Vardaan Bhatia
IIT Kanpur