Personal advice and service through email- Diederick Vos
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What happens in a store?
Personal advice
Payment
Handing out order
How do you do that online with email?
Customer service
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In this presentation…
• Product recommendations• Abandoned shopping carts• Event-driven emails• Customer service• Loyalty program
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Just browsing…
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…gives valuable information
• Product interests• Type of shopper• Demographics• Product requirements
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Product interests…
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Leads to product recommendations
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How someone browses…
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…reveals the type of shopper
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…demographics and product requirements
Size 43
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But why should you do that?
• Email has the highest ROI of all marketing channels
• Personalized and relevant emails can increase conversion with 18x
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Welcome campaigns
Welcome Campaign
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Abandonded shopping cart is money
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Follow up on abandoned shopping carts
Conversion +20%
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Reactivation campaigns
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Customer service
• Reminder that phone subscription ends soon• Warranty extension• Reminder of required service maintenance
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Loyalty
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Loyalty
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Loyalty
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Learnings
• Gather more data from customers• Create personalized campaigns based on behavior• Give points to loyal customers• Think of which events can be a contact moment
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Thank you for your time
Diederick Vos
Diederick [email protected]@CopernicaNL
