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MARKETING ORGANIZATION?
HOW DATA DRIVEN IS YOUR
Wieso, Weshalb, Warum
Die Bedeutung der Visualisierung &
Aufbereitung von Daten
Lena Boehnke
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Sprecherin
Lena BoehnkeProduct Consultant, DACH & CIS/CEE
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Agenda
• Die Bedeutung von Datenvisualisierung
• Herausforderungen im Marketing
• Die ersten Schritte in Tableau (Demo)
• Die Bedeutung von Datenaufbereitung
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Die Bedeutung von
Datenvisualisierungen
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Wie viele Neunen?
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Tabellen sind schwer zu erfassen
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Präattentive Attribute
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Statistische Analyse
Mittelwert von x = 9
Mittelwert von y = 7,5
Korrelation = 0,816
Stichprobenvarianz von x = 11
Stichprobenvarianz von y = 4,125
Lineare Regressionsgerade y = 0,5x + 3
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Herausforderungen im Marketing
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Multichannel Marketing
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Traditioneller Ansatz
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MenschenWir helfen Ihre Datensichtbar und verständlich zu machen
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Der Ansatz von Tableau
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Demo
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\
20%Analysis
80%Data Prep
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Tableau Prep
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MARKETING ORGANIZATION?
HOW DATA DRIVEN IS YOUR
- Testen Sie Tableau kostenlos
- Nutzen Sie unsere Online Ressourcen
Vielen Dank!
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