Download - Dharsi Laliberte Cube
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01
SUMMARY
The Nissan Cube is attempting to position itself as a ‘Mobile Device’ for the 18-24 Demographic by creating nontraditional campaigns that are creative and interesting
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02
OPTION ONE
There are a lot of things that the target demographic, men and women between the ages of 18-24, believe in. However, they are seldom on the same page. Trends come and go, and everyone identifies themselves through a clique, while individualizing themselves. Yet, throughout it all, there is one thing that Gen Y believes in through and through: honesty. To the Internet generation: the answers are just a mouse-click away, so just cut the crap
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03
OPTION ONE
SCREEN-PRINTED NEWSPAPER CAMPAIGNScreenprint varying opacity photographs and statistics on old newspapers, wrap up in-front of morning newspapers and tie with police-tape. To be delivered with morning paper.
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04
OPTION ONEEVERY YEAR, 840,000 PEOPLE DIE IN BLIND-SPOT RELATED CAR CRASHES.It didn’t take a genius to figure out we’d make more money if our cars didn’t crash.
Welcome to life beyond the blind spot.
So basically, you’ve been guessing where the car behind you actually is. Well that’s safe.
Welcome to life beyond the blind spot.
FACT:OBJECTS IN MIRROR ARE CLOSER THAN THEY APPEAR.
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05
OPTION ONE
Keeping in mind the interest of localized sustainability as an important trend for this demographic, as well as ideating the incorporation of The Cube as a integrated ‘lifestyle’ device, the initiation of the transperancy campaign will begin by bringing together community artists in a mass newspaper recycling campaign. They will come together to collect newspapers, create copy, highlight information and screenprint. Future implications include graffiti or murals and other forms of urban community art. This will serve to initiate the general awareness angle and positioning Nissan asproviding information that matters as localized art-forms.
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06
OPTION TWO
Good things always come in 3’s, take the 3 stooges for instance or perhaps the 3 wisemen, 3 blindmince, a 3 ring circus and of course things that are 3 dimmensional. Lets face it , 3 is a powerful number and always has been. So now let us introduce you to Nissan, to the third power. Nissan Cubed is a whole new way of having convenience to the third power, triple-supped on wheels with technology x 3. This is life in the 3rd dimension: Nissan Cube, Life to the third power.
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07
OPTION TWO
technology, to the third power.speed, to the third power.
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08
OPTION TWO
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09
OPTION TWO
Creating a free iPhone App where the demographiccan compete in real time against other people in a game of Rubrik’s Cube for a chance to win a freecar and various gift certificates to local retail locations
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