Development Trends For Mobile Platforms And Its
Technology
Kristaps Skutelis (@krizdabz)krizdabz.lv, androids.lv, windowsphone.lv, dubstep.lv, bradajumi.lv
I want to play a game
Who is this guy?•Kristaps Skutelis (krizdabz)
•blogger (krizdabz.lv, androids.lv, windowsphone.lv, dubstep.lv, bradajumi.lv)
•technology enthusiast and early adopter
•certified IT Professional
Today I will talk about
•Global and local market situation (platforms, app stores, manufacturers)
•Mobile technologies from user perspective
•Emerging trends in mobile technology
Generations of mobile platforms
• “Legacy” platforms (Symbian, BlackBerry OS, BREW, Windows Mobile)
• “Next-generation” platforms (iOS, Android, webOS, Windows Phone, Bada)
• Handset sales are driven not by hardware features (“what the handset can do”) but the user interface and applications available (“what you can do with the handset”)
• Most important: ecosystem and network effect
“Dumb phone” era
“Dumb phone” era is not over yet
Situation in Latvia
124 000 smartphones (2011), 60 000 (2010), 30 000 (2009)TOP5 smartphones: iPhone 4, Nokia 5230, Nokia 5800, iPhone 3S, Nokia X6
Battle of App Markets
• Android Market: 600 000 apps, 10 billion downloads
• iOS App Store: 500 000 apps, 18 billion downloads
• BlackBerry App World: 50 000 apps, 1 billion downloads
• Nokia (Ovi) Store: 50 000 apps
• Windows Phone Marketplace: 40 000 apps
It was year 2000
It was year 2000
• Phones were used for calling, SMS and playing Snake
• Monochrome graphic, monophonic ringtones
• “Endless” customization possibilities (covers, LED, logos, ringtones)
• No mobile Internet, GPS, apps
It was year 2005
It was year 2005
• Color displays, polyphonic ringtones
• Mobile Internet (GPRS, EDGE, HSDPA, Wi-Fi)
• GPS, camera, video, music and some apps
Nokia today
• Moving away from Symbian (Anna and Belle)
• Maemo -> MeeGo -> ?
• Microsoft and Windows Phone
It was year 2009
It was year 2009
• Capacitive touchscreen, HVGA resolution, 3.2” display (~180 ppi)
• Android 1.6
• Problems, lags, freezes, but potential is huge
• Apps
It was year 2010
It was year 2010
• Bigger and better screens, WVGA resolution
• More memory, faster CPUs, better cameras (720p video)
• Evolution of Android (fragmentation, rooting/ROMs)
• Apps, apps, appps!!!
It is year 2011
It is year 2011
• Dual and quad core processors - more power (1080p video, 3D games)
• Android tablets (+ Kindle Fire, Barnes&Noble Nook)
• NFC, cloud computing/services
• Android 4.0
• Apps, apps, apps, appps!!!
Android today
• >225 million devices sold since launch
• >550,000 new Android devices are activated every day
• Android has about 48% of the smartphone market share
• ~2% of Android devices are tablets
• 2.2 Froyo (35,3%), 2.3.x Gingerbread (50,6%) devices
• Revenue comes from search
My experience with BlackBerry and Windows Phone
My experience with BlackBerry and Windows Phone
• Great messaging
• Metro UI is interesting and something new
• Microsoft services & products
• No localisation
• Problems with apps
• Problems with devices
• Nokia + Windows Phone = ?
And one more thing...
And one more thing...
• Example where closed system is better than open one
• User experience (people like simple and neat things)
• People buy simple and neat apps
• I don’t have an iPhone... yet
Trends
• Utilize the power of interconnected modern mobile devices
• Everything social
• Cloud and content services
• HMTL5
• Voice recognition
• Mobile payments (NFC)
• Augmented reality
Thank you!
• Kristaps Skutelis (@krizdabz)
• krizdabz.lv
• androids.lv
• WindowsPhone.lv
