Developer Program Monitoring and
Metrics - Part I - Measurement &
ROI
The Workshop
What can we measure
A specific tale of three programs…
Answer the CFO’s question: For every dollar we put into this program, what do we get?
Your Developer Relations Team™
Measurments
More than “API keys issued”
More than “integrations”
More than “apps built”
Funnel
DRM System
Business Card
ListEvent
Pres0s
FunnelMetrics
DRM System
Business Card
ListEvent How Many?
Total Audience?
How many?Time to first…
Pres0s
Growth over time,Quality, Segmentation,Usefulness
PipelineAware
Consider& Trust
Trial
Usage
Commitment
PipelineAware
Consider& Trust
Trial
Usage
Commitment
Market Research
Website Traffic
Time to Hello World
POC App Built or Integration?
Publish
Benchmark
Examples: AwarenessAttitudeTime to TrialNumber of API Keys issuedNumber of Apps Built using APIMarketing Cost per App Built
Benchmark
Example: Program cost per App Built:
Our Cost: $nnn/app
Competitor’s Cost:$nn,nnn/appAnswer the CFO’s question: For every dollar I put into this program, what do I get?
A tale…
Program “Tour”Two Evangelists
10 Cities, All Day Workshops
100 Developers each event
1 device per each attendee
5 apps built
Program “Contest”
Two Evangelists, Two Marketers
1 global contest, announced to 250K developers
Global exposure, Major Event Announcement
Prize Money
50 poc apps built
Program “Targeted”
Two Evangelists
3 targeted technical workshops
180 total attendees
Soda and Pizza, token prizes
50 poc apps built
Answers…
Answer Sheet“Tour” = (100*500*10) / 5 = 100,000+ per app
“Contest” = (250,000 + 150,000 + 100,000) / 50 = 10,000+ per app
“Targeted” = ( 3 * 1,000 ) / 50 = 60+ per app
The Workshop
Answer the CFO’s question: For every dollar we put into this program, what do we get?
Bruce [email protected]/bmccjLinkedin.com/in/bmccj
BMcCJ, LLCYour Developer Relations Team™bmccj.com