Design
Skim pages for verbal/visual clues
Quickly process information
Evaluate content in “packages”
Are selective in choosing media
Today’s Teen Readers:
Effective DesignContent-drivenMakes a strong verbal/visual connection
PurposefulRelates fact, figure & feeling information
ReadablePresents photographs & copy logically
ConsistentGives readers a sense of organization
EntertainingAppeals creatively to its audience
DESIGNof
BASICGUIDELINES
Content ElementsVerbal and visual elements work together to communicate a complete & entertaining story• Action/reaction/scrapbook photos: Tell a story
• Reference photos: Group shots, portraits
• Captions: Explain the story the photo begins
• Identifications: Identify by first/last names
• Headlines: Grab reader, highlight content
• Stories: Add information, details, quotes
Layout GuidelinesBulls eye effect
Structure
Linkage
Dominance
Variety
Margins
Visual Bulls EyeVerbal and visual elements interact together to form a BASIC visual bulls eye for design
White space
Words
Photos
Guidelines of Design – VISUAL BULLS EYE
Guidelines of Design – STRUCTURE
Guidelines of Design – LINKAGE, DOMINANCE, VARIETY
HORIZONTAL EYELINE
DOMINANCEVARIETY
VARIETY
VARIETY
VARIETY VARIETY
Guidelines of Design – MARGINS (external & internal)
Click-N-Go!
threepeat color
Three-peat shape
theme trademark
DESIGNof
COMMON PITFALLS
Find the Flaws
Caption alignment
Missing photo
Photo alignment
Color line
Caption sizing
Gutter copy
Poor cropping
Copy alignment
Cropping error
Missing captions
Inner spacing error
Design