Download - Design Revolution Sarasota 081020
Digital Native Nation
Digital Immigrants Leading Digital Natives
Medium as Message
When the primary means of storing and distributing information changes…
Medium as Worldview
…our worldviews change!
Comparing the Mediums
Dynamic
Open-Ended
Ephemeral
Intimate
Now
Messenger
Linear
Sequential
Permanent
Abstract
Historical
Content
Fluid
Fragmented
Transitory
Vicarious
Future
Impression
Interactive
Linked
Iterative
Virtual
Time-Morph
Experience
Symbolic
Realistic
Conceptual
Convergent
Hacked/Moded
Brain WiringOral
Non-linear, Holistic, Intimate, Relational
Linear, Sequential, Rational, Concept
Broadcast
Fluid, Fragmented, Emotional, Image
Digital/Interactive
Non-linear, Holistic, Systems Thinkers
Then What? Revolution!
NEW DESIGN
New culture
New structures
New relationships
New language
New media
New perceptions
New worldview
New understandings
New psychology
Low cost
On demand
Tailored
Interactive
Mass amateurization
Collective enterprises
Aha!
Active
Focus on the whole
High cost
On command
Mass Appeal
One directional
Exclusive
Star products
Ta Da!
Passive
Focus on a concept/
image
Design Capabilities are a Commodity
Design Thinking is a Premium
Modeling vs. Drawing
Simulation vs. Analysis
Data Rich vs. Concept Only
The Design Subculture is going Mainstream
Rapid Prototyping
Design Economy
2008
2018
The Difference is Nature not Nurture Workview and Worldview
Peering into the Digital Future
Maps of unexplored worlds are more about Art than Geography
Where we are NOW
Early Cinema Remediated Theater
Before the dawn of the digital age we presented our brilliantly crafted predictions using a technology that was born at the turn of the LAST century.
Early digitalremediatesmultiple communicationtechnologies
The PowerPoint presentation
Became the communication medium of choice. With this powerful new tool of the digital age we were able to fill up page after page with
•Bullet points•Cutesy clip art •Impossible to read font styles•In too many colors•Indecipherable charts and graphs•And long quotations that we were apt to read verbatim to our audiences.
Digitizing the theme park
The Laugh FloorMidway Mania
Innoventions
Our digital playground
The limits of remediation
We suffer TECHNOLUST
We are constantly disappointed
Set the new medium free
The next step
From: Envisioning Emotional Epistemological Information by David Byrne
Digital as medium AND message
Looking for digital landmarks
Rearrange & Recombine
Connect
Constant Change
Who are the digital explorers?
James Moore: Concept Designer Walt Disney ImagineeringGraduate: Ringling & Florida Interactive Entertainment Academy
Digital Generation 1.1
Seeing design through a digital lens
Digital Generation 2.0
Allie Tankersley, age 12
Aspiring Actress
Social Networking Queen
Real Digital Babies
How will Digitalitychange designers?
Digital design is mass mind
To be digital is to be holistic
Digital lives in the future
What will a digitally designed world look like?
Designers will be King
Learning in a design world
Fear of the amateurs
Designers for life
End of zero sum
Welcome to the brave new world!
Joe Tankersley [email protected]
Rex Miller [email protected]