Download - Design Authority - Design for Profit
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Design for profit
Joel BaileyDirector of Service Design
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Every system is perfectly designed to
achieve exactly the
results it gets
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25% to 75%failure demand
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Revenue
Happiness
Cost
USEFUL, USABLE & DESIRABLE = LONG TERM PROFITABILITY
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Contact 1 in 2 citizens a year
Guarantee change outcomes
Design is a core competency
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Design in support of experience
Design in support of profit
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But why service design?
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1. It’s human-centred
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2. It maps the horizontal
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3. Creative
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4. Risk reducing
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So why does this all still sound a bit
new?
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Culture
Strategy
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Strong leadership
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Depth
Need for grit
Bold designers
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[email protected]@joelbaileyuk