1
DEPARTMENT OF EXTENSION AND COMMUNICATION
FACULTY OF FAMILY AND COMMUNITY SCIENCES
THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA , VADODARA
SEMESTERWISE DISTRIBUTION OF F.Y.B.Sc. (Extension & Communication)
FIRST YEAR : 06 credits (Subjects Offer by Department)
Course No. Course Title Credits
Theory Practical Total
FIRST SEMESTER
EXC 1101 Introduction to Extension and Communication 2 1 3
SECOND SEMESTER
EXC 1202 Extension Methods & Materials 2 1 3
2
DEPARTMENT OF EXTENSION AND COMMUNICATION
FACULTY OF FAMILY AND COMMUNITY SCIENCES
THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA, VADODARA
SEMESTER WISE DISTRIBUTION OF Honors programme
FOR UG (SY and TY major in Extension and Communication)
SEMESTER III Types of Courses
SR.
NO
Course No. Course Name CC CA FG FE
1 EXC 1301 Communication Process
5 (3+2)
2 EXC 1302 Socio economic trends in
extension/communities
5(5+-)
3 EXC Community Development
Perspectives & Approaches
3(3+-)
4 EXC 1304 PRA Technique for devt
process
3 (2+1)
5 EXC 1305 Publicity Media
3(3+-)
6 EXC 1310 Computer application
designing
4(2+2)
SEMESTER IV
1 EXC1410 Non Formal , Adult &Life
long education
5(5+-)
2 EXC 1402 Project Mgt
4(3+1)
3 EXC1411 Software in Folk Media 5(3+2)
4 EXC 1404 Electronic media & new
technology in education
4(3+1)
5 EXC 1405 Information, Educational, &
Communication materials for
Development
4(2+2)
SEMESTER V
1 EXC 1501 Workshop in NFE
5(-+5)
2 EXC Software in Print Media 5(3+2)
3 EXC 1503 Monitoring & Evaluation in
development
3(3+-)
3
4 EXC Management of community
recreation
3(1+2)
5 EXC 1505 Genesis and Devt of NGO
3(3+-)
6 EXC 1506 Programmes for development
3(3+-)
SEMESTER VI
1 EXC 1601 Workshop in Adult Edu
5(0+5)
2 EXC 1602 Research and Documentation
3(3+-)
3 EXC 1603 Seminar
4(-+4)
4 EXC Writing for Development
3(1+2)
5 EXC 1605 Entrepreneurship
development
5(2+3)
6 EXC
Basics of Development
Communication
3(1+2)
4
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic
Year
2016-2017
B.Sc.
Year 1 Core/Elective/Foundation
Course title: INTRODUCTION TO
EXTENSION AND COMMUNICATION –
EXC 1101
Credits 3 (2+1)
Semester 1 Hours 4
Objectives 1. To develop understanding regarding the concept and process of
communication.
2. To develop understanding regarding the concept of extension with
special reference to Family and Community Sciences
3. To develop understanding regarding the types of communication aids
and their functions in the teaching-learning process.
4. To develop ability in preparing graphic aids.
5. To develop understanding regarding the role of various mass media in
Extension and Communication.
COURSE CONTENT /SYLLABUS - Theory
Unit 1 Communication 20%
1 Meaning of Communication
2 Process of Communication
3 Types of Communication
a. Interpersonal
b. Group
c. Mass Communication
4 Need and importance of Communication
5 Characteristics of Communication process
6 Role of Communication in development and
social change.
Unit 2 Extension 20%
1 Meaning and concept of Extension
2 Concept of Extension and Communication
3 Principles of Communication in Extension
4 Importance of feedback in extension
communication
Unit 3 Communication Media in Extension 30%
1 Visual Media
a. It's preparation and usage
2 Group Media and it's usage in Extension
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3 Mass media and their uses for extension
a. Electronic Media
i. Radio
ii. Television
iii. Films
b. Print media
i. News Paper
ii Magazines
c. Folk Media
i. Meaning and Characteristics
ii. Major Indian Folk forms
iii. Importance of Folk forms
PRACTICAL 30%
1. Lettering techniques for graphic aids
2. Writing a Slogan/message so as to develop
understanding about the basics of layout
techniques.
3. Preparation of any two of the graphic aids
(Charts/graphs/Maps/Flashcards/poster)
REFERENCES
1. Harks J.D. (1990) Mass Communication - An Introduction Survey,
Wn.C. Brown Publishers, London.
2. Joseph M.K. (1996) , Modern Media and communication, Sociology
and Communication Revolution, Vol.- 1, Anmol Publication Pvt. Ltd. ,
New Delhi.
3. Joshi U.J. (2000) , Textbook of Mass Communication, Anmol
Publishers, Delhi
4. Malhan P.N. (1992) , Communication Media Yesterday, Today and
Tomorrow, Ministry of Information and Broadcasting, New Delhi.
5. Mody Bella (1991) Designing messages for Developmental
Communication, SAGE Publications, New Delhi.
6. Raydu C.S. (1993) Media and Communication Management,
Bombay, Himalaya Publishing House.
7. Roy G.L. (1991) Extension Communication & Management, Naya
Prakash, Calcutta.
8. Shah, Chandra and Joshi (1989) Fundamentals of Teaching Home
Science, Sterling publishers, Delhi.
6
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic
Year
2016-2017
B.Sc.
Year 1 Core/Elective/Foundation
Course title: EXTENSION METHODS AND
MATERIALS – EXC 1202
Credits 3 (2+1)
Semester 2 Hours 4
Objectives 1. To understand the concept of Extension Methods
2. To understand the classification of teaching methods
3. To develop the understanding on development of extension materials.
COURSE CONTENT /SYLLABUS - Theory
Unit 1 Concept of Extension Methods 20%
1.Extension teaching learning process
2.Need for using methods and material for
extension teaching
3.Factors affecting selection and use of extension
methods and material
4.Methods of Extension teaching
5.Steps of Extension Teaching
Unit 2 Classification of Teaching Methods 30%
1 Individual contact methods(Meaning, Selection,
Usage, Advantages, Disadvantages, Limitations)
a. farm and home visits
b. office calls
c. telephone calls
d. personal calls
e. computers
2 Group Contact Methods (Meaning, Selection
Usage, Advantages, Disadvantages, Limitations)
a. Method Demonstration
b. Result Demonstration
c. Group Meetings
d. Training Courses
e. Tours
3 Mass Contact Methods(Meaning, Selection,
Usage, Advantages, Disadvantages, Limitations)
a. All printed materials
b. Folk media
c. Exhibition
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Unit 3 Extension Materials (Meaning, Selection,
Usage, Advantages, Disadvantages,
Limitations)
20%
1.Chart
2.Poster
3.Flash cards
4.Flip book
5.Display boards
6.Models
7.Diorama
8.Objects
9.Specimens
10.Education Game
PRACTICAL 30%
1.Developing innovative methods and material
for extension projects
2.Usage of methods and materials in selected
community
3.Computerized Educational Kit
4.Developing a innovative game
REFERENCES
1. Dubey V.K., Extension Education and Communication, (2008) New
Age Publication Pvt Ltd Publisher, New Delhi.
2. Dahama O.P. and Bhatnagar O.P., Educational and Communication
for Development (1985), Oxford & IBH Publlishing Co. Pvt Ltd, New
Delhi.
3. Supe, An Introduction to Extension Education (1983), oxford IBH
publications
4. Dubey V.K., Extension Education and Communication, (2008) New
Age Publication Pvt Ltd Publisher, New Delhi.
8
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic
Year
2016-2017
B.Sc.
Year 2 Core/Elective/Foundation
Course title: COMMUNICATION PROCESS –
EXC 1301
Credits 5 (3+2)
Semester 3 Hours 7
Objectives 1. To comprehend the process of communication
2. To develop understanding regarding the importance of effective
communication
3. To develop understanding regarding the elements of communication
4. To develop an understanding about the concept of group
communication
5. To develop ability in selection, preparation, evaluation and use of
group communication method
COURSE CONTENT /SYLLABUS - Theory
Unit 1 Communication 10%
1 Basic functions of Communication
2 Models of Communication
3 Extension Communication system
4 Need for effective communication in extension
programme
Unit 2 Elements of Communication 40%
1.Communicator - meaning & functions
a. Characteristics of a communicator - knowledge, interests,
preparation, skills required.
b. Problems related to communicator
2. Message
a. Characteristics of a good message
b. Factors affecting selection of message
c. Effect of poor communicator on message
d. Problems related to the transmission of message.
3. Channel - meaning & role
a. Characteristics of channels
b. Classification of channels - characteristics, advantages,
limitations.
i. Individual
ii. Group
iii. Mass
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c. Problems related to channels
4 Treatment - meaning & function
a. Need for treatment
b. Organization of message
5 Receiver - meaning & role
a. Characteristics of receiver
b. Factors affecting receiver’s response
c. Problems related to the receiver
6 Feedback in communication
a. Role of feedback in extension programme
b. Characteristics & methods
c. Problems in getting feedback
7. Communication as a tool for public relations
Unit 3 Group Communication 10%
1.Meaning of group communication
2.Function of group communication
3. Essentials of good communication with special reference
to group communication.
4.Merits, demerits and problems in group communication.
5.Types of group communication media (meaning and
importance in learning process)
6.Characteristics of group media
7.Need for group communication in Family & Community
Sciences and Extension
Unit 4 Materials for Group Communication 10%
1 Meaning, preparation, educational values, limitations,
organisation, evaluation, storage
and problems in use of the following Displays :
a. Chalk board
b.Bulletin board
c. Flannel board
d.Magnetic board
e. Showcase- Table top and wall
f. Exhibition
2. Selection, preparation, organization, evaluation, storage, educational
values, limitations &
problems in use of the following Three-Dimensional Aids :
a. Objects and specimen
b.Models
c. Mockups and Diorama
d.Mobiles
3. Various methods for Group Communication
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Unit 5 Trends in Communication Approaches in Development
Programmes
5%
Practical Practical 25%
1. Preparation, arrangement and evaluation of :
- Bulletin board
- Flannel board
2. Preparation, arrangement and evaluation of any one
Three-Dimensional Aids.
3. Preparation, arrangement and evaluation of -
Showcase / Exhibition
4. Viewing filmstrips on chalk board, bulletin boards.
5. Planning a group communication strategy for extension
work.
Please note that all practicals are to be done on topics
relating to Family & Community Sciences in Extension.
REFERENCES
1. Barrett and Newbold ( 1996) : Approaches to media - A reader, Amold,
New York
2. Dominig J. ( 1990) : The dynamics of mass communication, Mcgraw
Hill Pub. Co., New Delhi.
3. Joseph M.K. ( 1996) : Modern Media and Communication, Sociology
and Communication Rewolietion Vol. 1, Anmol Pub. Pvt. Ltd., New
Delhi.
4. Leagons, J.P.( 1991) : The Communication process in Rural
development. Mimeographed report, Cornell Uni., Ithaca, New York.
5. Malhan P.N. ( 1992) : Communication Media : Yesterday, Today and
Tomorrow, Ministry of Information and Broadcasting, New Delhi.
6. Mohanty J. ( 1992) : Educational Technology, Deep and deep Pub., New
Delhi.
7. Sandhu A. S. ( 1993) : textbook on agricultural communication, Process
and Methods, Oxford and IBH Pub. Co. Pvt. Ltd., Culcutta.
8. Roy G. L. ( 1991) : Extension Communication and Management,Naya
Prakash, Culcutta.
9. Amold( 1995) Between Ourselves - An introduction to interpersonal
communication, London.
10. Brown, J., Richards L. and Fred H. : (1985) AV Instructional Technology, Media and
Methods Singapore , McGraw Hill Book Company
11. Hartley D. (1993) Interpersonal Communications, London.
12. Rayuduc.S. ( 1991) : Media and Communication, Naya Prakash,
Culcutta.
13. Roy G.L. (1991): Extension Communication and Management, Naya Prakash,
Culcutta.
14. Shah A., Chandra A. and Joshi U. ( 1989) : Fundamentals of Teaching Home
Science, Sterling Pub., Delhi.
15. Watts, E. ( 1993) : The Blackboard Book., Sangam books (India) Ltd. , Hyderabad
11
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic
Year
2016-2017
B.Sc.
Year 2 Core/Elective/Foundation
Course title: SOCIO ECONOMIC TRENDS IN
EXTENSION/COMMUNITIES – EXC 1302
Credits 5 (5+0)
Semester 3 Hours 5
Objectives 1. To understand the concepts, approaches of Extension and Extension
programme planning
2. To understand the concept of Socio Economic Analysis
3. To understand the social problems of Society
4. To understand the political system, Religion and culture
COURSE CONTENT /SYLLABUS - Theory
Unit 1 Conceptual Analysis 30%
1. Extension
a. Meaning
b. Philosophy
c. Objectives
d. Principles
2. Extension Education
a. Meaning
b. Need
c. Importance
3. Approaches in Extension work
a. Extension approach
b. Training approach
c. Co-operative, self help approach
d. Integrated development approach
4 Extension Programme Planning
a. Programme planning process
b.Identify problems and decide objectives
c. Develop plan of work
d.Execute plan
e. Evaluation of progress
Unit 2 Socio Economic Analysis 40%
1. Meaning of Socio Economic Analysis
2. Need for Socio Economic Analysis
3. Ways/ Methods of Social Economic Analysis
4. Approaches for Social Economic Analysis
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5. Contribution to the development of Society
6. Analysis of Family
a. Family and types of family
b. Marriages and types of marriages
c. Roles and responsibilities of family
7. Analysis of social relation of Economic life
a. Employment
b. Types of employment
c. Credit and types of credit
d. Sources of credit
e. Avenues of Economic generation
f. Present and past analysis of economic life
g. Measures adopted for solving economic life
Unit 3 Social Problems of Society 15%
1.Poverty
2.Inequality
3.Unemployment
4.Reservation
5.Social inequality
6.Corruption
Unit 4 Political system, Religion and culture 15%
1 Traditional political system i.e. Panchayati Raj System
2 Electrol process
3 Religion and types of religion
4 Values of social justice, equality, liberty and solidarity
LEARNING EXPERIENCES
1. Visiting local organizations related in extension work like
Deepak Foundation, Shroff Foundation, BCC, etc.
2. Visiting DRDA and TDO office for information regarding
extension projects
REFERENCES
1. Dubey V.K., Extension Education and Communication, (2008) New Age
Publication Pvt Ltd Publisher, New Delhi.
2. Dahama O.P. and Bhatnagar O.P., Educational and Communication for
Development (1985), Oxford & IBH Publlishing Co. Pvt Ltd, New Delhi.
3. Supe, An Introduction to Extension Education (1983), oxford IBH publications
13
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic
Year
2016-2017
B.Sc.
Year 2 Core/Elective/Foundation
Course title: PRA TECHNIQUES FOR
DEVELOPMENT PROCESS- EXC 1304
Credits 3 (2+1)
Semester 3 Hours 4
Objectives 1. To help students understand the meaning and concept of PRA for
appraisal and evaluation of Development programmes.
2. To train students for using PRA techniques for governmental/ non
governmentalprogrammes/ projects of development
3. To get oriented to the various PRA techniques used by various
development agencies.
COURSE CONTENT /SYLLABUS - Theory
Unit 1 PRA Techniques: Concept 10%
1. Meaning and concept of PRA Techniques
2. Definition of PRA Techniques
3. Need and Significance of PRA Techniques
Unit 2 PRA Techniques 20%
1 Objectives of PRA
2 Principles of PRA
3 Components of PRA
4 Advantages of PRA
5 Limitation of PRA
Unit 3 PRA Methods 70%
1.Body Mapping
2.Community Mapping
3.Seasonal Calendar
4.Wealth Ranking
5.Transects Walk
6.Interviews
7.Focus Group Discussions
8.Public Forum
9.Visualized Analysis
10.Trend lives
11.Life Web
12.Urban Diagrams
13.Daily Chart Activities
14
PRACTICAL 10%
Using &Excercises in developing
1.Body mapping
2.Community mapping
3.Calendars
4.Focus group discussion
5.Interview
LEARNING EXPERIENCE
1. Referring books/journals and development
reports related to PRA Techniques.
2. Visiting websites related to various
underdeveloped and developing Nation to
review their development projects.
3. Visiting various local level NGO’s and GO’s
for understanding their usage of PRA
Techniques and reporting in the class.
REFERENCES
1.Alston, Margaret and Bowles Wenely (2003) Research for Social
workers: An Introduction to Methods, 2nd edition, New Delhi, Rawat
Publication
2. Agrawal C., Joshi S.P. and Sinha A: Communication Research and
Development, The ISRO Experience NawrayRai concept Pub. Co ,
New Delhi
3. Best J. (1959): Research in education. Englewood, Cliffs. New Jercy
Prentice Hall Inc.
4. Brow F. (1988): Statistic for Behavioral Sciences, Bostan, Allyn and
Barm Inc.
5.Costello M.J.Patric (2005): Action Research, Brijbasi Art Press, New
Delhi
6.Good C.N. (1963) Introduction to Educational Research, New York,
ApplatanCentryGofes
7.Joshi Uma (2009) Research Methodology for community development,
Author’s press, New Delhi
15
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic
Year
2016-2017
B.Sc.
Year 2 Core/Elective/Foundation
Course title: PUBLICITY MEDIA- EXC 1305
Credits 3 (3+0)
Semester 3 Hours 3
Objectives 1.To Orient and familiarize students to various mass media that are used
for publicity
2.To develop understanding amongst the students regarding the mass
media for publicity
COURSE CONTENT /SYLLABUS - Theory
Unit 1 Mass Media 15%
1. Meaning – Definition
2. Purposes, Types and use
3. Scope and relevance for publicity
Unit 2 Individual/Group Contacts 15%
1 SMS/Mobile
2 E-mail
3 Telephone
4 Faxing
5 Mailing by post/mail
Unit 3 Local Media 40%
1 Print
a. Local News paper
b. Newsletters of Industries and Corporate
sectors
c. Magazines of Local Agencies
d. Media Directories
e. Business or social advertisement letters
2 Electronic
a. Local T.V.
b. Local Radio Broadcasts
c. Mass Communication / Publicity Blogs
d. Blogs (Web logs)
e. Message Boards
f. Podcasts
g. Video and Audio sharing
3.Folk Media
a. Street Plays
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b .Puppet Plays
c. Bhawai
d Tamasha
e. Nautanki
Unit 4 Social Marketing and Public Relations 20%
1 Public relations firm
2 Advertising and social marketing
3 Propaganda
4 Establishing media contacts
5 Networking
Unit 5 Outdoor Media 10%
1 Billboards
2 Transits
3 Hoardings
LEARNING EXPERIENCES
1.Designing and developing
Advertisements and Messages for social
marketing for
- E-mails
- SMS
- Local News paper
- Local T.V.
- Billboards and Hoardings
- Blogs or Web-pages
2.Students can select any three depending on their
interest in Print , Electronic or Folk Media
Students can be given an exercise of
listing and bringing photographs or
advertisements of social advertisements
for mass publicity.
Students can identify and bring to class –
_ SMS’S
_ News letters
_ Magazines having social and relevance usages
for communication &media.
REFERENCES
1. Chauhan S. S. (2000): Innovations in Teaching Learning
Process, Vikas Pub. House PVt. Ltd., New Delhi.
2. D’souza Y.K (1999) : Electronic Media and the Internet,
Dominant Pub. And Distributors, Delhi.
3. Jain, R. (1993) : Mass Media and Rural Development, Vol. II,
New Delhi, Manak Pub. Pvt. Ltd.
4. Karunkaran K. and Hando J. (1988): Folklore in India,
Coimbatore Bharathiar University, Coimbatore.
5. Mankekar D.R. (1979) : Media and Third world, Indian Institute
of Mass Communication, New Delhi.
17
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic
Year
2016-2017
B.Sc.
Year 2 Core/Elective/Foundation
Course title: COMPUTER APPLICATION
DESIGNING- EXC 1310
Credits 4 (2+2)
Semester 3 Hours 6
Objectives 1.To develop understanding regarding the use of computer application
in designing.
2.To develop understanding regarding the various computer software
used for designing.
3.To develop skills in using computer software for making different IEC
materials.
COURSE CONTENT/SYLLABUS - Theory
Unit 1 Computer Application Designing 15%
1 Concept of Computer and its organization
2.Concept of Application & Design
3 Need of computer in designing
3 Scope of Computer in Designing and Education
4 Use of Computer in Designing and Education
Unit 2 Computer Software for Designing 25%
Use of the following software for making IEC
material and Teaching Aids
1 Word Processor
Text typing
Text editing
Preparing textual document
2 Power point Presentation
Preparing presentation with use of
different tools
Animation
Text
Sound
Hyperlink
3 Corel Draw
Mesh tool
Designing tool
4 Paint
Brush
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Pencil
Colour
Creating Image
5 Photoshop
Photo/Picture editing
Editing in colours of Photo/Picture
Effects
6. Publisher
Setting pictures with text
Polishing page
Creating different pages/Fields
Unit 3 Issues in Use of Computer Designing 10%
1 Issues and Challenges in use of Computer for
Designing and in Education
LEARNING EXPERIENCE
1.Preparing various IEC material with the use of
different software
2.Arranging expert talk on computer designing
3.Viewing different computer designs.
PRACTICAL 50%
1.Preparing charts/poster/flash cards etc with the
help of computer
2.Preparing designed brochures, leaflets with the
help of various software.
3.Preparing presentation with the help of
presentation software
4.Designing modules on different topics with the
help of various software
REFERENCES
1.Kihrwadkar A, Pushpanadan, (2006), Information and Communication
Technology in Education, Sarup and Sons, Delhi
2. Sampath K (1998), Introduction to Educational Technology, Sterling
Publishers Pvt. Ltd
3.Sagar Krshna (2007), ICTs and Teacher Training, Authors Press, Delhi
4.Valerie Q (1998), Internet in a nutshell, Shroff Publishers and
Distributors Pvt. Ltd, Delhi
19
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic
Year
2016-2017
B.Sc.
Year 2 Core/Elective/Foundation
Course title: COMMUNITY DEVELOPMENT
PERSPECTIVES AND APPROACHES
Credits 3 (3+0)
Semester 3 Hours 3
Objectives 1. To develop an understanding regarding the concept of community
Development programme.
2. To develop an understanding regarding Historical perspectives of
Development Approaches.
3. To develop an understanding regarding the implementation of
Community Development programme.
4. To develop an understanding regarding the impact of Community
Development programme.
5. To enable students to understand the existing support structures for
development
efforts.
COURSE CONTENT /SYLLABUS - Theory
Unit 1 Concept of Community Development
Programmes
25%
1. Definitions of the term community
development programmes.
2. Elements of community development
programmes.
3. Need for community development
programmes
4. Types of community development
programmes.
5. Philosophy of community development
programmes.
6. Principles of community development
programmes
7. Approaches of community development
programmes
Unit 2 Historical Perspective of Development
Approaches
15%
1. The Capitalistic approach
2. The Welfare approach
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3. The Gandhian approach
4. The Modernisation approach
5. The Institutional and Social justice approach
Unit 3 Implementation of Community Development
Programmes
20%
1.Administration and process of urban & rural
community development programmes.
2.Weaknesses of community development
programmes.
Unit 4 Impact of Community Development
Programmes
20%
1. Social Impact
2. Economic Impact
3. Educational Impact
Unit 5 Support structures and their functions 20%
1. Central Social Welfare Board
2. State Social Welfare Board
3. National Level voluntary agencies as
CAPART, KVIC
4. Elected Panchayats
LEARNING EXPERIENCES
1. Presentation of report from previous Five Year
plans.
2. Review of any recent Urban Community
Development Programmes
3. Review of any recent Rural Community
Development Programmes.
4. Presentation of report on impact of Community
Development Programmes.
5. Arranging Expert Lectures on different
Perspectives of Development
REFERENCES
1. Baidyanath, Misra : Poverty, Unemployment and Rural
Development, Himalaya Publishing House, Bombay 1991
2. Choubey, B.K. Handbook of Education Extension, Jyotiprakashan,
Allahabad, 1990.
3. Chitambar, J.B. Introductory Rural Sociology. Wirly Eastern Ltd.,
New Delhi, 1992.
4. Desai Vasant : Rural Development (Vol. 1 to 6) Programmes and
Strategies, Himalaya Publishing House, Bombay, 1988
5. Duarate, Barreto : India's search for Development and Social Justice.
Analysis of Indian Society and Indian Situation Centre for Social Action,
Bangalore, India.1984
21
6. Dhama O.P. &Bhatnagar. Education and Communication for
Development. Oxford and IBH Pub. Co. Delhi, 1999.
7. Dhama O.P. Extension & Rural Welfare. Ramprasad and Sons, Agra
1995.
8. Dube, S.C. Indian villages RoutrdgeKegan Paul Ltd., 1985
9 Patnayak Rama : Rural Development in India, Anmol Publications,
New Delhi 1990
10 Reddy A. Extension Education, Sri Lakshmi Press, Bapatla , 1987
11 Rogers Alan : Adults Learning for Development, Cassette Published
in association with Education for Development, London, 1992.
12 Supe, S.V. Introduction to Extension Education. Oxford and IBH
pub. Co. New Delhi 1982.
13 Vaghmare, S.K. Teaching Extension Education, Vallabhvidyanagar,
Anand, Gujarat, 1980.
22
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic
Year
2016-2017
B.Sc.
Year 2 Core/Elective/Foundation
Course title: NON FORMAL, ADULT AND
LIFE LONG EDUCATION- EXC 1410
Credits 5 (5+0)
Semester 4 Hours 5
Objectives 1.To help students understand the meaning, concept and components of
Life Long Learning.
2.To develop their understanding regarding objectives, need and various
principles of Life Long Learning.
3.To train students for monitoring and evaluating various Life Long
Learning Programmes.
COURSE CONTENT /SYLLABUS - Theory
Unit 1 Non Formal Education 20%
1 Meaning & Purpose
2 Difference between formal & Non-Formal
Education
3 Significance of Non-Formal Education in India
4 New education policy & NFE
5 Techniques of community study
6 Subject matter for Non-Formal Education
7 Physical aspects - place, seating arrangement,
lighting, ventilation
8 Publicity of Non-Formal Programme.
9 Implementing the publicity plan
Unit 2 Adult Education 20%
1. Meaning & Concept of Adult Education
2. Content & scope of Adult Education
3. Adult Education programme in India
4. Importance of Adult Education
5. Need for Adult Education in Extension
6. Understanding the Adult Learners
7. Difference between Adult & Child learning
8. Developmental tasks of Adults
9. Characteristics of Adult learning
10.Positive& negative factors associated with
Adult learning.
11.Methods of motivating Adults to learn
23
Unit 3 Life Long Education 20%
1. Definition of Life Long Education
2. Meaning and Concept of Life Long Education
3..Status of Life Long Education
4. Components of Life Long Education
5. Objectives of Life Long Education
6. Need/Importance and significance of Life
Long Education
7. Various forms of Life Long Education
8. Principles of Life Long Education
Unit 4 Methods and Material for Non Formal/Adult/
Life Long Education
20%
1 Methods
2 Materials
3 Monitoring
4.Evaluation
5 Programmes of Non Formal/Adult/ Life Long
and Continuing Education
Unit 5 Agencies 20%
1 Local
2 State
3 National
LEARNING EXPERIENCES
1.Visits to different NGO's involved in Non
Formal/Adult/Life Long Education
2.Inviting experts from
Government/Universities/ NGO's to share their
experience of Non Formal/Adult/Life Long
Education.
3.Reporting of Literacy news, events from
periodicals and news papers.
REFERENCES
1. Mishra. L., Adult Education, A study of the trials, APH
Publishing Corporation, New Delhi.
2. Chandra A., Shah A. 1987, Non Formal Education for All,
Sterling Publishers, New Delhi.
3. Singh M., 2007, New Companion to Adult Educators,
International Institute of Adult and Life Long Education, New
Delhi.
4. Kundu, C.L., Adult Education-Principles, Practice and Prospects,
Sterling Publishers Pvt. Ltd., N.Delhi (1984)
5. Singh, N. K., Adult Education, Saurabh Publishing House,
N.Delhi-2 (2010)
24
6. S. Venkataiah, Non-Formal Education, Anmol Publications Pvt
Ltd., New Delhi (2004)
7. Singh N. K, 2010, Adult Education, Saurabh Publishing House,
New Delhi.
8. Khajuria D. P., New Trends in Indian Education, Narendra
Publishing House, Jalandhar.
Weblink:
1. www.econtentonadultandnfe.com
25
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic
Year
2016-2017
B.Sc.
Year 2 Core/Elective/Foundation
Course title: PROJECT MANAGEMENT-
EXC1402
Credits 4 (3+1)
Semester 4 Hours 5
Objectives 1.To understand the concept of project management
2.To understand the concept of service organisation
3.To develop understanding regarding system of project management
4.To develop understanding regarding role finance management in
project planning
5.To develop ability in planning project for service organization.
COURSE CONTENT /SYLLABUS - Theory
Unit 1 Concept of project management 30%
1. Meaning of Project
2. Importance of Project
3. Guidelines to be considered for selection of
project
4. Elements of project life cycle
5. Meaning of Project management
6. Importance of project management
7. Scope of project management
Unit 2 Project cycle 20%
1 Planning
2 Implementation
3 Evaluation
Unit 3 Budgeting and Financial Management 10%
1 Preparing the budget, -types of budgets,
estimating costs, identification of donors,
preparing the budget, fund raising
2 Performance to budget- book keeping, revising
project schedule and budget,
automating budgeting
3 Use of computers and spreadsheets
Unit 4 Problems and Issues in Project Management 10%
1. Human-Personnel selection, controlling
staff,
2. Non Human- Machine or equipments
26
PRACTICAL 30%
1.Identification of project through survey
2.Developing a project proposal for CSR
activity, recent social issues, etc.
3.Writing and presentation of report
REFERENCES
1. Ramakrishna. K., Essentials of Project Management, (2010) Published
by PHI Learning Private Limited, New Delhi
2. Gupta B.L., Village Development Project Management (2009),
Published by Mahamaya Publishing House, New Delhi
27
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic
Year
2016-2017
B.Sc.
Year 2 Core/Elective/Foundation
Course title: SOFTWARE IN FOLK MEDIA
EXC - 1411
Credits 5 (3+2)
Semester 4 Hours 7
Objectives 1. To develop awareness regarding historical developments in folk
media.
2. To develop understanding regarding folk media and its role in
developmental communication.
3. To develop understanding regarding traditional as well as
contemporary folk forms of Communication.
4. To develop skill in selecting and using folk media for
developmental communication.
COURSE CONTENT /SYLLABUS - Theory
Unit 1 Historical Perspective 10%
1 Genesis and growth of folk media in India.
2 Folk media as means of transmitting the
culture of a society .
3 Current trends in the use of folk media in
development.
Unit 2 Folk Media In Developmental
Communication
10%
1 Significance of folk media in developmental
context.
2 Contribution of folk music, folk dances and
folk dramas for developmental
society.
Unit 3 Various types of Folk Media 30%
1 Forms of folk media
a. Music
b.Dance
c. Theater
2 Folk Music - The concept of folk music, the
cultural, physical intellectual,
emotional,moral and spiritual value of music.
3 Folk Dance - Various forms of folk dances and
their educational value.
28
4 Folk theater
a. Street theater - meaning, preparation, its
performance, its educational value,
evaluation of street plays
b.Puppets - types, stages, accessories, storage ,
performance, educational
values
5. Popular Indian Folk theater -
Bhavai - Gujarat
Lavani- Maharastra
Nautanki – North India
Unit 4 Messages For Folk Media 15%
1 Developing messages for folk media
- Their nature
- Steps in developing messages
- Limitations of developing messages
2 Integrating of the exiting messages of the
community with the developmental messages
3 Media blending - concept and it's importance
are in the use of folk media.
PRACTICAL 35%
1. Identify few folk forms of different religions
of India with its content, context and origin with
the specific cultural background.
2. Select any contemporary issues and write of
script based on a selected folk format and enact it.
3. Record same folk forms
- Nautanki
- Bhavai
- Lavani etc.
REFERENCES
1. Jain, R. ( 1993) : Mass Media and Rural Development, Vol. II, New
Delhi, Manak Pub. Pvt. Ltd.
2. Karunkaran K. and Hando J. (1988): Folklore in India, Coimbatore
Bharathiar University, Coimbatore.
3. KaurBetal( 1993) ; Potentiality of communicating home
improvement messages through traditional meia, M.Sc. dissertation,
Hariyana Agricultural University, Hissar.
4. Mishra M.K. ( 1990) : Role of Traditional Media Today. Folklore
March
5. Mody Bella ( 1991) : Designing Messages for Developmental
29
Communication, New Delhi, Sage Pub.
6. Roy G.L. ( 1991) : Extension Communication Management ,
Calcutta, Nayaprakash
7. Shah A. & Joshi U. ( 1992) : Puppetry & Folk drama for Non-formal
education . Sterling Publishing Pvt. Ltd. New Delhi.
8. Thakur B.S. and Agarwal C. ( 1989) : Media Utilization for the
development of women and children, New Delhi, Concept Pub.
Company.
9. Chaturvedi N., Encyclopedia of Indian Dances (2007), Anmol
Publication Pvt. Ltd, New Delhi – 110002
10.Dahama O., Bhatnagar O., Education and Communication for
Development(Second Edition)(2012), Oxford and IBH Publishing Co.
pvt. Ltd, New Delhi.
11. Joshi U., Text book of Mass Communication and Media(2001),
Anmol Publication Pvt. Ltd, New Delhi – 110002
12. Kumar K., Mass Communication In India (2012), Jaico Publishing
House, Mumbai – 400001.
13. Mehta U., Tribal Dances of India (2011), Cyber Tech Publication,
New Delhi – 110002.
14. Royal G.L., Extension Communication Manager (1991), Naya
Prakash, Culcutta.
15. Sakakibara K., Dances of Asia (1992), Abhishek Publication,
Chandigrah.
16. Shah A., Joshi U., Puppetry and folk drama for Non formal
Education(1992), startling Publishing pvt. Ltd, New Delhi.
30
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic
Year
2016-2017
B.Sc.
Year 2 Core/Elective/Foundation
Course title: ELECTRONIC MEDIA AND
NEW TECHNOLOGY IN EDUCATION-
EXC1404
Credits 4 (3+1)
Semester 4 Hours 5
Objectives 1. To develop understanding regarding the meaning and significance of
electronic media.
2. To develop understanding regarding the contribution of electronic
media for developmental purposes
3. To develop ability in writing script for electronic media.
4. To create awareness about the use of information and Communication
technologies (ICT) in Education
5. To develop understanding regarding various new technologies and
their use in education.
COURSE CONTENT /SYLLABUS - Theory
Unit 1 Significance of Electronic Media 10%
1 Electronic Media - Meaning/Defining, Scope
and Importance, Various Types of Electronic
Media.
Unit 2 Radio 10%
1 Growth in India
2 Contributions of Radio in the development (
Project on Radio education for Adult Literacy)
3 Writing for Radio - Principles and Techniques.
4 Feedback - Audience research - its Importance
and relevance.
Unit 3 Television, Video and Films 30%
1 Origin and Growth of television in India
2 Contributions of Television for developmental
purposes ( SITE experiment, Jhabua
Development Communication Project)
3 Writing for Television
4 Feedback and Audience research
5 Characteristics of Video, types of Video film
programmes.
6 Use of Video for Developmental purposes (
31
SEWA video)
7 Writing for Video
8 The value of motion picture
9 The development of Film Industry in India
10 Types of films and Process of Film
Production.
11 Feedback mechanism
Unit 4 ICT in Education 20%
1 Concept of ICT
2 Importance and scope of ICT in Education
3 Different forms of ICT
4 Role of ICT in Education
5 Uses of ICT in Education
6. New Technologies in Education
a. Internet tools – Emails , FTP , HTML ,
b. Mobile Technology
c. Multimedia technology
d. Online teaching and learning
e. Webcasting & podcasting technology
f. Weblogs
g. E-content design and development
PRACTICAL 30%
1. Script writing for Radio
2. Viewing and taping Radio and Television
Programmes, Video Films and Films and
analysing them according to technical aspects and
messages.
LEARNING EXPERIENCES
1. Visiting radio/television station/film studio
2. Viewing various types of radio/TV/Video
Programmes/ Films.
3. Discussions on -
a) Contributions of electronic media in
development programmes.
b) Social effects of films/TV programmes
c) Contribution of social advertisements for
development
4. Viewing and recoding/ collecting examples of
different types of video films.
5. Preparing reports on E-learning , online
teaching and learning , Weblogs ,
Webcasting technology
32
6. Presentations : using PowerPoint , paint /Corel
and other application based
software
7. Arranging expert talks on : Role of ICT in
education , Role of teacher as facilitator
8 .Viewing web-pages and educational web-sites
REFERENCES
1. Aram Arun (1993): Television in education. Orient Longmen Pub.
Madras,
2. Gramble Teri Keva, Gramble W. Michael ( 1989) : Introducing Mass
Communication, McGraw Hill Book ompany, London.
3. Jain R. ( 1981) : Mass Media and Rural Development Vol. II,
Manak Pub. Pvt. Ltd. New Delhi,
4. Joshi U. ( 2001) : Understanding Development Communication,
Dominant Pub., New Delhi.
5. Joshi U. ( 1999) : Textbook on Mass Communication and Mass
media, AnmolPub.Pvt. Ltd., New Delhi.
6. Kuppuswami B. ( 1989) : Communication and social Development in
India. Media promoters and Publishers Pvt. Ltd., Bombay.
7. Metallinos Nikos ( 1987) : Media Software, The Development of
Cross Cultural Television Programming - conference paper, Quebec,
Canada International Communication Association.
8. ModiBella (1991) : Designing Messages for Developmental
Communication, Sage Pub., New Delhi.
9. Nair K.S. and White s. (1993) : Perspectives on Development
Communication, Sage Pub. , New Delhi. Abbott C. (2001) , “ICT :
Changing Education “ , RouttedgeFalmer , London
10. Joshi U. , Pahad A. , Maniar A.(2003) “ Information Communication
Technology & Development “ , Dominant pub. & Distributors.
11. Khirwadkar A. , (2005) , Information & Communication technology
in Education”, Sarup& Sons Pub. , New Delhi
12 .Lawrence T. , (2008) , Adapting Information & Communication
technologies for Effective education , IGI Global Snippet
13.Navasaiah M.L. , (2007) , “ Information Communication Technology
& education”, Discovery Pub. House , New Delhi
14. Unwin T. (2009), “Information & Communication Technology for
Development”, Cambrige university Press, U.K.
15. Varma A. (2008), “ ICT in Education, “ICFAI Uni. Press
16. Vrasidas C. , Zembylas M. , Glass G. (2009), “ICT for Education,
Development & Social Justice”, Info Age publishing Inc, U.S.A.
33
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic
Year
2016-2017
B.Sc.
Year 2 Core/Elective/Foundation
Course title: INFORMATION,
EDUCATIONAL AND COMMUNICATION
MATERIALS FOR DEVELOPMENT–
EXC 1405
Credits 4 (2+2)
Semester 4 Hours 6
Objectives 1.To develop the understanding regarding the concept and meaning of
IEC material.
2.To develop the understanding regarding the significance of IEC
material for development.
3.To develop the understanding regarding the selection and usage of
various IEC material for development.
4.To develop ability in designing IEC material for development.
COURSE CONTENT /SYLLABUS - Theory
Unit 1 Concept of IEC Material 10%
1. Meaning of IEC Material
2.Importance and scope of IEC material for
development.
3. Different types of IEC materials for
development.
4. Role of IEC material for development.
Unit 2 Guidelines for Development of IEC Materials 20%
1 Selection of IEC material
a. Strength and Limitations of Various
IEC materials
b. Criteria for selecting IEC material
c. IEC materials for combining for greater
impact
2 Developing a creative brief
a. Importance of creative brief.
b. Elements of creative brief
3 Preparing prototype IEC material
a. Guidelines for developing new IEC
material
b. Qualities of effective IEC material
4 Pretesting the prototype of IEC material
34
5 Assessing the pretested results and revising
IEC materials
6 Monitoring the use and impact of IEC
materials.
Unit 3 Various Types of IEC Materials for
Development
20%
1. Graphics and audio visual charts,
posters, flashcards, flexes, flip books,
pamphlets, leaflets, brochures,
booklets, modules, manuals
2. Mass Media
IEC materials for radio, television,
newspapers and magazines
Radio scripts writing
T.V. programme scripts writing
News paper, magazine article writing
PRACTICAL 50%
1. Content analysis of various IEC material
for development messages.
2. Designing layouts for various IEC
materials
3. Writing scripts on selected developmental
issues for radio, and T.V programmes.
LEARNING EXPERIENCES
1.Viewing and recording various types of
television and radio programmes
2.Preparation of various graphic (IEC) materials
3.Identifying various IEC materials used by
NGO’s and GO’s for development work.
REFERENCES
1. Enderson (1972): Introduction to communication theories and
practices, Cummings publishing house, California
2. Bernice Hurst (1996) : The handbook of communication skills,
Kogan Page Limited, London.
3. Chandra A, Shah A, Joshi U (1989) : Fundamentals of teaching
home science, Sterling publishers, New Delhi
4. Wittich and Schuller (1967) : Audio visual materials, Havper&
Row publications, London
5. Keval Kumar (2010) : Mass communication in India, Jaico
publishing house, Ahmedabad
35
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic
Year
2016-2017
B.Sc.
Year 3 Core/Elective/Foundation
Course title: WORKSHOP IN NON FORMAL
EDUCATION- EXC 1501
Credits 5 (0+5)
Semester 5 Hours 10
Objectives 1. To know the various agencies involved in Non-Formal Education
Programme for Children & Youth
2. To acquire knowledge & skill in organising Non-Formal Education
Programme forChildren & Youth
3. To evaluate the Non-Formal Education Programme for Children &
Youth.
COURSE CONTENT /SYLLABUS - Practical
PRACTICAL 100%
1. Selection of community (Visiting 5 agencies
of Non-Formal Education)
2. Conducting community survey if collaborating
with agency.
3. Planning programmes for Non-Formal
Education
4. Organizing/implementing programmes for
Non-Formal Education
5. Observing communities, agencies other than
one’s own.
6. Carrying out the evaluation of Non Formal
Education Programme.
7. Writing the report of practical class.
8. Report presentation of the visit.
9. Organizing an Exhibition of the entire
Programme.
10. Developing IEC materials related to the
thrust areas.
36
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic
Year
2016-2017
B.Sc.
Year 3 Core/Elective/Foundation
Course title: SOFTWARE IN PRINT MEDIA
EXC -
Credits 5 (3+2)
Semester 5 Hours 7
Objectives 1. To develop understanding regarding the role of various Print Media in
development communication
2. To develop understanding regarding the growth and development of
Print Media
3. To develop skills in the production of software in Print Media.
COURSE CONTENT /SYLLABUS - Theory
Unit 1 Print Media 10%
1 Origin, growth and development of the Print
Media
2 Characteristics of Print Media
3 Role of Print Media
4 Functions and limitations of Print Media
Unit 2 Visual Communication 20%
1 Meaning and Importance of visual
communication
2 Forms of visual communication
3 Different visual materials for communication
4 Scope of their use in developmental
communication
5 Principles underlying preparation of visual
materials
6 Barriers of effective visual communication
Unit 3 Press 20%
1 Newspaper
a. Their role as mass media
b. Content and its selection
c. News and Features - responsible
reporting, News stories, Turning news
into features
d. Editorials - Principles of editing
37
2 Magazines
a. Their role as mass media
b. Various types of magazines
c. Textbooks
Press and Public Relations
Unit 4 Graphic Arts 10%
1 Basic principles of Graphic Reproduction
2 Types of printing - Design and Layout
Unit 5 Legal Issues 5%
1 Laws related to Press, Agencies governing
regulations and ensuring freedom of
press
PRACTICAL 35%
1. Content analysis of newspaper and periodicals
for development messages and type of
presentation.
2. Visits to printing press to get exposed to
different types of printing.
3. Training in designing layouts.
REFERENCES
1. Agarwal Binod C. ( 1989) : Communication revolution : A study of
video penetration in India Mimeo, , Development and Educational
Research Organisation, Ahmedabad, India
2. Bhagat R. ( 1993) : Role of Mass Media in developing rural women,
women and Science, Indian Science Congress Association.
3. Bradley, Sarah Murray ( 1995) : How people use pictures. An amoted
Bibliography and Review for development workers, London, U.K.
4. Chakravarty S. ( 1997) : Press and Media : The global Dimensions.
Kanishka Pub. New Delhi.
5. Kumar K. ( 1995) : Media Education Communication Policy,
Himalaya Pub. House, Bombay.
6. McGivney, Veronica and Murray Fravees ( 1991) : Adult Education
in Development, Methods and Approaches from Changing Societies,
Leicester, U.K., National Institute of Adult and Continuing Education.
7. Mehta D.S. ( 1992) : Mass Communication and Journalism in India,
Allied Pub. Ltd., New Delhi.
8. ModiBella (1991) : Designing Messages for Developmental
Communication, Sage Pub. , New Delhi.
9. Rayudu C.S. ( 1993) : Media & Communication Management ,
Himalay Pub. Bombay.
10. Roy G.L. ( 1991) Extension Communication Management,
NayaPrakashan, Calcutta.
11. Srinivasan Lyra (1990) : Tool for community Participation - A
38
Manual for Training Trainers in participatory techniques, New York,
PROWWESS / UNDP Technical Series Park Inc.
12. Zietlyn Jonathan ( 1980) : Low cost Printing for development, Inter
mediate.
13. Mass Media in India ( 1994) ; Pub. Division , Ministry of
Information and Broadcasting , Govt. of India.
39
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic
Year
2016-2017
B.Sc.
Year 3 Core/Elective/Foundation
Course title: MONITORING AND
EVALUTION IN DEVELOPMENT –
EXC 1503
Credits 3 (3+0)
Semester 5 Hours 3
Objectives 1. To develop an understanding regarding the concept of monitoring and
evaluation in development.
2. To develop an understanding regarding the process of monitoring and
evaluation in development work.
3. To develop an understanding regarding importance of various
approaches in monitoring and evaluation.
4. To develop an understanding about tools and techniques used for
monitoring andevaluation.
COURSE CONTENT /SYLLABUS - Theory
Unit 1 Concept of Monitoring And Evaluation 20%
1 Meaning of monitoring and evaluation
2 Importance of monitoring and evaluation in
development projects/programmes.
3 Project cycle and the place of monitoring and
evaluation in the cycle.
Unit 2 Approaches in Monitoring and Evaluation 20%
1 Programme oriented approach
2 People oriented approach
Unit 3 Tools and Techniques for Monitoring and
Evaluation
40%
1 Questionnaire, Interview schedule,
Observation, Case studies
2 Participatory Rural Appraisal (evolution ,
importance, strengths and weaknesses)
3 Steps in Participatory Appraisal
Unit 4 Problems in Monitoring and Evaluation 10%
LEARNING EXPERIENCE
1. Reporting on ' evaluation techniques used by
various Government programmes/projects.'
2. Constructing different tools for monitoring
40
and evaluation
- Questionnaire
- Interview schedule
- Observation schedule
3. Showing video film on the usage of
Participatory Approaches in development.
REFERENCES
1. Chauhan C.P.S. ( 1993) : Emerging Trends in Educational
Evaluation, Common wealth Pub.,New Delhi.
2. Eyken, William Varder( 1994) : Introducing Evaluation, The Hague,
The Metherhands, Bernard Van Leer Foundation.
3. Karmal L.J. ( 1990) : Measurement and Evaluation in the school, The
Macmillan Co., London.
4. Manor, Shaul&Chambouleyron, J. ( 1993) : Performance
Measurement in Farmer Education, Managed imigation systems -
Srilanka.
5. Mithin, Diana and John Thompson Ed. ( 1994) PRA NOTES : Special
issue on participatory Tools and Methods in urban areas, International
Institute for Environment and Development.
6. Narayan, Deepa( 1993) : Participatory Evaluation Tools for
managing change in water & sanitation, World Bank Technical Paper,
Number 207, The world Bank.
7. Oakley, Peter and David marsden( 1984) : Approaches to
Participation in Rural Development, Geneva, ILO.
8. ParlikarKalpana R. : Measurement Made Simple Booklet - II, Dept.
of Home Science Extension & Communication, Faculty of Home
Science.
9. Regional office for Asia and Pacific (RAPA) (1988) : Participatory
Monitoring and Evaluation, Handbook for Training Field Workers,
Bangkok, FAG.
10. Sandhu A.S. ( 1996) : Extension Programme Planning , Oxford and
IBH Pub. Co. Pvt. Ltd., New Delhi.
11. Singh R. ( 1994) : Techniques of Measurement and Evaluation,
Commonwealth Pub., New Delhi.
41
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic
Year
2016-2017
B.Sc.
Year 3 Core/Elective/Foundation
Course title: MANAGEMENT OF
COMMUNITY RECREATION – EXC
Credits 3 (1+2)
Semester 5 Hours 5
Objectives 1.To help students understand the meaning and concept of community
recreation.
2.To develop their understanding regarding objective, need and
importance of community recreation.
3.To train students for management of community recreation with
various groups of people.
COURSE CONTENT /SYLLABUS - Theory
Unit 1 Community 25%
1. Definitions, Meaning and Concept
2 Needs of Community
3 Recreational needs of community
4 Recreational needs according to various age
groups
5 Children
6 Adolescents and Youth
7 Elderly
Unit 2 Recreation 25%
1 Definitions
2 Meaning and Concept of Recreation
3 Types of Recreation for Community
PRACTICAL 50%
Recreational activities planning and executing
Recreational Activities with:
1. Children
2. Adolescents and Youth
3. House wives
4. Elderly
5. Planning and Coordinating recreational
activities with NGOs
6. Clubs and Mandals
7. Corporate Social Responsibilities
8. Department/ Forums
42
9. Recreational Activities with Old Age
Home
LEARNING EXPERIENCE
1. Students can visit GOs and NGOs to get
oriented with the various needs of
recreational activities that they conduct
with various groups of people and report
to the class.
2. Students can visit various websites and
understand the various types of
recreational activities provided to various
types of group of people by GOs, NGOs
and Corporate sector.
3. Visiting mahilamandals and planning
some recreational activities like Garba,
Bhajan Singing, Rangoli Making and so
on.
REFERENCES
1. Butler G., Introduction to Community Recreation, Hill book
company inc, New York, 1949.
2. Dass S. K, Community Participation in Health Management, Isha
Books, Delhi, 2003.
3. Recreational Activities for Adults: a guide to the planning and
conducting of recreation activities for adult groups, Association
Press, New York, 1956.
43
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic
Year
2016-2017
B.Sc.
Year 3 Core/Elective/Foundation
Course title: GENESIS AND DEVELOPMENT
OF NGO - EXC 1505
Credits 3 (3+0)
Semester 5 Hours 3
Objectives 1.To understand the concept of NGO
2.To develop the understanding of starting a NGO
3.To understand NGO management System
4.To understand the problems of NGO
COURSE CONTENT /SYLLABUS - Theory
Unit 1 Concept of NGO 20%
1. Meaning of NGO and GO
2. Difference between Government
Organizations and NGO
3. Characteristics of good NGO
4. Structure of NGO
5. Functions of NGO
6. Historical Perspective of NGO
7. Advantages of NGO
8. Present status of NGO
9. Contribution of NGO in the Development
10. Role of Development Communicator in
developing NGO
Unit 2 Starting of NGO 30%
1. Steps for starting NGO
2. Registration of NGO
3. Selection of Personnel
4. Training of Personnel
5 .Proposal writing under NGO
6. Identifying Funding agencies
7. Resource Mobilization
8. Planning, Implementation and Evaluation
strategy under NGO
9. Documentation
10. PR in NGO
Unit 3 NGO Management 30%
1.Organizational types and structures
44
2.Managing people and teams in NGOs
3.NGO management competencies
4.Applying NGO principles and values
5.Accountability and impact assessment for
NGOs
Unit 4 Problems of NGO 20%
1.Training
2.Recruitment
3.Funding
4.Resource Mobilization
5.Documentation
LEARNING EXPERIENCE
1. Visit of Local NGO
2. Studying the Annual report of NGOs
3. Studying the on going Activities
4. Studying the problems
REFERENCES
1. S. Chandra, Guidelines for NGO Management in India (2003),
Published by Kanishka Distributors, New Delhi
2. D. Lewis, Management of Non Governmental Development
Organization (2001), Second Edition, Published by Routledge,
Newyork.
3. A. Abraham, Formation and Management of NGOs (2003), Third
Edition, Published by Universal Law Publishing Co. Pvt Ltd., New
Delhi.
45
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic
Year
2016-2017
B.Sc.
Year 3 Core/Elective/Foundation
Course title: PROGRAMMES FOR
DEVELOPMENT – EXC 1506
Credits 3 (3+0)
Semester 5 Hours 3
Objectives 1. To develop understanding regarding concept of development
programmes
2. To develop the understanding regarding the need for development
programmes for various communities
3. To develop the understanding regarding various programmes for
development at each level
4. To understand the impact and evaluation of ongoing and past
programmes
COURSE CONTENT /SYLLABUS - Theory
Unit 1 Concept of Development programmes 30%
1 Definitions and elements of development
programmes
2 Philosophy of Development Programmes
3 Principles of Development Programmes
4 Need for Development Programmes
5 Role of Development Communicator in
Development Programmes
Unit 2 Development Programmes at each level 30%
1 Local level
2 Regional/State level
3 National level
4. International level
5. Boards/ Agencies/ Organizations for
supporting development programmes
Unit 3 Evaluation of Ongoing and past Development
Programmes
20%
Unit 4 Impact of Development Programmes 20%
LEARNING EXPERIENCE
1. Presentation of report from previous Five Year
Plans
2. Review of recent local, regional level
46
Community Development Programmes
3. Review of recent local, regional level
Community Development Programmes
4. Presentation of report on impact of Community
Development Programmes
5. Arranging Expert Lectures on different
Perspectives of Development
REFERENCES
1. Dhama O.P (1985) education and communication for development,
oxford publication, New Delhi
2. Dubey V.K., Extension Education and Communication, (2008) New
Age Publication Pvt Ltd Publisher, New Delhi.
3. Dr. Rai. D. P. , Duggal A. and Dr. Singh Y.K. , Community
Development(2007) published by Shree Publishers and Distributors,
New Delhi
47
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic
Year
2016-2017
B.Sc.
Year 3 Core/Elective/Foundation
Course title: WORKSHOP IN ADULT
EDUCATION – EXC 1601
Credits 5 (0+5)
Semester 6 Hours 10
Objectives 1. To become aware of the existing programme for Adult Education
and the agencies involved in it.
2. To understand the Adults, their needs and interest with reference to
their socio - economic background
COURSE CONTENT /SYLLABUS - Theory
Practical Practical 100%
1. Selecting the Communities/Collaborating
with agency for carrying outAdult Education
programme.
2. Conducting community survey
3. Identify the target group, and local leaders.
4. Meeting with the group collecting base line
information, identify needs &problems.
5. Planning programme for Adult Education
6. Executing/implementing the programme.
(With suitable methods and communication
technologies)
7. Observing communities/agencies, other than
own where adult education classes are conducted.
8. Visiting Adult Education Centres
9. Evaluating the programme
10. Writing the report.
11. Report presentation.
48
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic
Year
2016-2017
B.Sc.
Year 3 Core/Elective/Foundation
Course title: RESEARCH AND
DOCUMENTATION - EXC 1602
Credits 3 (3+0)
Semester 6 Hours 3
Objectives 1. To understand the meaning and importance of research.
2. To develop awareness regarding the basic elements of research
3. To develop understanding regarding the characteristics of a good tool
of research.
4. To develop understanding regarding the primary principles of
constructingsimple tools for survey research.
5. To develop understanding regarding simple statistical methods.
6. To understand various techniques of report writing and
documentation.
COURSE CONTENT /SYLLABUS - Theory
Unit 1 Introduction To Research 15%
1.Definition of research
2 Need for research
3 Identification of a research topic
4 Formulation of research questions
5 Library skills required for research
Unit 2 Basic Elements of Research and their
Importance
20%
1 Review of literature
2 Objectives
3 Assumptions and hypothesis
4 Limitations
5 Sampling and sampling methods
6 Tool construction
7 Analysis and Interpretation
Unit 3 Survey Research 20%
1 Meaning
2 Importance
3 Advantages
4 Limitations
5 Develop tools for research -
Check list
49
Questionnaire
Interview schedule
Rating scale
Unit 4 Characteristics of a Good Tool 15%
1 Validity
2 Reliability
3 Objectivity
4 Practicability
Unit 5 Simple Statistical Methods 25%
1 Types of research instruments
2 Classification and organisation of Data
a. Coding
b. Tabulation
c. Graphic presentation
3 Simple statistical measures
a. Percentages
b. Mean
c. Mode
d. Median
e. Standard deviation
f. Normal curve
Unit 6 Techniques of Writing Reports and
Documentation
5%
1 Methods of follow-up and feed back
2 Need for Documentation
3 Techniques of Documentation.
LEARNING EXPERIENCE
1. Exercise in referring the list of research topics
in the department library
2. Suggesting simple research topics
3. Referring abstracts
4. Framing objectives for research topics
5. Referring survey research tools
6. Constructing a simple tool for a preliminary
survey on a selected topic.
7. Applying simple statistics to the given
data/sCores.
50
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic
Year
2016-2017
B.Sc.
Year 3 Core/Elective/Foundation
Course title: SEMINAR - EXC 1603
Credits 4 (0+4)
Semester 6 Hours 8
Objectives 1. To become aware of the issues concerning areas in Extension and
Communication.
2. To develop an ability in preparing and presenting the reports to the
class.
COURSE CONTENT /SYLLABUS - Theory
Content The students will be required to refer literature,
conduct surveys, interviews, and observations on
the selected topics and prepare reports on the
same.
51
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic
Year
2016-2017
B.Sc.
Year 3 Core/Elective/Foundation
Course title: WRITING FOR
DEVELOPMENT EXC
Credits 3 (1+2)
Semester 6 Hours 5
Objectives 1.To help students understand the basics of writing
2.To train students for writing newsletters and in- house journals.
3.To develop students’ understanding regarding writing for
Development issues, programmes and projects.
COURSE CONTENT /SYLLABUS - Theory
Unit 1 Development Communication 25%
1. Third world communication
2. Development meaning, concept and definition
3. Development communication
Unit 2 Basics of Writing 25%
1 Writing structured articles
2 Writing for newspapers, local and national
3 Writing stories and articles
4 Writing newsletters and in- house journals
5 Writing reports for development projects.
PRACTICAL 50%
Writing For Development Issues Of
Developing Nations
1. Literacy and is importance
2. Environment issues, problems and
challenges
3. Empowerment of women
4. Corruption
LEARNING EXPERIENCE
1. Collecting and reviewing Newspaper
articles related to various developmental
issues.
2. Visiting newspaper houses for their
function and formats and styles of writing.
3. Writing on developmental issues of the
society at large.
52
REFERENCES
1. Dhama O.P. (1973): Extension and Rural Welfare, Ram Prasad
and Sons, Agra U.P
2. Joshi Uma(2001): Understanding Development Communications:
Dominant Pub., New Delhi
3. Kumar Keval (1981): Mass Communication in India. Jaico pub,
Bombay
4. Mehta S.R. (1991): Communication for Development in third
World, Theory and practice, SAGE publications, New Delhi
5. Modi Bella (1991): Designing Message for Development, SAGE
pub., New Delhi
6. Rayadu C.S. (1993): Media and Communication on Management,
Himalaya Pub., Bombay
53
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic
Year
2016-2017
B.Sc.
Year 3 Core/Elective/Foundation
Course title: ENTREPRENEURSHIP
DEVELOPMENT – EXC 1605
Credits 5 (2+3)
Semester 6 Hours 8
Objectives 1. To develop an understanding regarding the concept of training for self
employment .
2. To develop an understanding for the entrepreneurship development .
3. To develop an understanding to take up the project for
entrepreneurship development.
COURSE CONTENT /SYLLABUS - Theory
Unit 1 Training Concepts 10%
1 Meaning & need for training
2 Training process & its nature
3 Problems & prospects in training
4 Meaning, categories and scope of self employment
5 Role of self employment in national economy
6 Need of training for self employment
Unit 2 Concept of Entrepreneurship Development 10%
1 New avenues for Family and Community
Sciences.
2 Entrepreneurship under Family and Community
Sciences.
3 Scope for Family and Community Sciences.
4 Training institutes/organisations for
entrepreneurship development.
5 Problems in entrepreneurship development.
Unit 3 Selection of The Projects For Entrepreneurship
Development
10%
1 Preliminary preparations to start industry
2 Steps for selection of products -
a. Market Survey
b. Visualising the risks
c. Identification of the product
3 Quality control
4 Budgeting
5 Resource Management
54
6 Production
7 Marketing
8 Taxation
Unit 4 General Industrial Policy of the Government 10%
1 Big, small, cottage and tiny industries
2 Organisations giving financial, technical assistance
3 Infrastructure of the industrial control
4 Contemporary government policies for
entrepreneurship development.
5 Preparation of project report
a. Fixed capital
b. Working capital
c. Sales receipts
d. Net profits
PRACTICAL 60%
1. Planning a panel discussion of successful
entrepreneurship
2. Visiting different training institutes/organisations
for entrepreneurship development
3. Selecting and preparing the project proposal for
entrepreneurship development.
4. Producing any product in a group
REFERENCES
1. Batra G.S. (1999): Entrepreneurship and Small scale Industries
,Deep and Deep Pub. , New Delhi.
2. David O. ( 1980 ) : The complete entrepreneurs : A guide to survival
for small business,Mercury books division.
3. Dargulkar M.D. ( 1983) : Udyogdeep, Udyogsahityaprakashan,
Mathura sadan, Bombay.
4. Harper Malcan( 1998) : Impact of small enterprise , Oxford, IBH
Pub. Co., New Delhi.
5. Hisrich R.D. , Brush C.G. ( 1986) : The women Entrepreneurs , De
Health & Co., toranto.
6. Kulshrestha( 1999) : Successful Entrepreneurship, Kanishka Pub.
Co., New Delhi.
7. Mathew J. Marimala( 1999) Entrepreneurship theory at crosswords,
Wheeler Pub. Co., New Delhi.
8. Mathew P.M. ( 1999) ; Small enterprise and Regional Development,
Kanishka Pub. Co., New Delhi.
9. Patri C.M. ( 1999) : Self employment and successful
entrepreneurship, Kanishka Pub. Co., New Delhi.
55
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic
Year
2016-2017
B.Sc.
Year 3 Core/Elective/Foundation
Course title: BASICS OF DEVELOPMENT
COMMUNICATION - EXC
Credits 3 (1+2)
Semester 6 Hours 5
Objectives 1.To develop understanding regarding the concept and process of
communication for development
2.To develop understanding regarding issues related to Development
communication
3.To develop understanding regarding approaches & strategies used for
development communication
4.To develop ability in designing communication strategies for
development communication
COURSE CONTENT /SYLLABUS - Theory
Unit 1 Concept of Development Communication 25%
1. Meaning & concept of Development
Communication
2. Process of Development Communication
3. Influence of communication on
Development
4. Models of Communication
Unit 2 Issues, Approaches and Strategies of
Development Communication
25%
1. Issues of Development Communication
2. Approaches of Development
Communication
3. Strategies of Development
Communication
- Information strategies
- Folk media
- Radio
- ICT for Development
Unit 3 Message Design in Development
Communication
20%
1. Various models of message design
2. Steps in planning communication strategies
PRACTICAL 30%
56
1. Analysing communication strategies
suggested by Government for community
development.
2. Designing a communication strategy for
implementation of any programme of rural
community.
3. Planning developmental message for a
component of social change.
REFERENCES
1. Bhattacharya V.R. ( 1976) : Communication in a global village.
Chetna Pub., New Delhi.
2. Freire P. ( 1971) : Pedagogy of the oppressed . Harder & Harder ,
N.Y.
3. Interaction. Journal of the national Council of Developmental
Communication
4. Joshi Uma ( 2001) : Understanding developmnet communications :
Dominant Pub. New Delhi.
5. Marsh, . P.O. ( 1983) : Messages that work : A guide to
communication design., New Jersey. Englewood Diffs.
6. Mehta, S.R. ( 1991) : Communication for development in the Third
world, Theory and practice, SAGE Pub. New Delhi .
7. Melkote S.R. ( 1991) : Communication for Development in the Third
world, Theory & Practice , SAGE Pub., New Delhi.
8. Modi Bella ( 1991) : Designing Messages for development, SAGE
Pub., New Delhi.
9. Nair K.S. and White S.A.( 1993) : Perspectives on Development
communication.SAGE Pub New Delhi .
10. Nair R. ( 1993) : Perspecive in Developmental Communication,
SAGE Pub.,New Delhi.
57
COURSE OUTLINES
FOR
ELECTIVE COURSES
OFFERED BY EXTENSION AND COMMUNICATION DEPARTMENT
ACADEMIC YEAR: FROM JUNE 2016 TO MAY 2017 ONLY)
(FOR BACHELOR OF FAMILY AND COMMUNITY SCIENCES )
58
DEPARTMENT OF EXTENSION AND COMMUNICATION
FACULTY OF FAMILY AND COMMUNITY SCIENCES
THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA , VADODARA
SEMESTER WISE DISTRIBUTION OF CREDITS FOR ELECTIVE COURSES
OFFERED BY EXTENSION AND COMMUNICATION DEPARTMEN
Offer in
semester
Types of Courses
SR.
NO
Course No. Course Name EG EO
1
EXC1311 Entrepreneurship
Management
III 2(2+0) -
2
EXC 1412 Extension Management
IV 2(2+0)
3
EXC1413 Communication Strategies
for Development
IV 2(2+0)
4
EXC Folk media for
Development
Communications
V 2(2+0) -
5
EXC Designing Action Project
V - 2(1+1)
6
EXC Writing for Development
Communication
VI 2(2+0)
59
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic
Year
2016-2017
B.Sc.
Year 2 Core/Elective/Foundation
Course title: ENTREPRENEURSHIP
MANAGEMENT EXC 1311
Credits 2 (2+-)
Semester 3 Hours 2
Objectives 1. To develop understanding regarding the concept of
entrepreneur and entrepreneurship.
2. To develop understanding regarding project formulation.
3. To develop ability in preparing project report.
COURSE CONTENT /SYLLABUS – Theory
Unit 1 Entrepreneur and Entrepreneurship 20%
1. Meaning and definition of entrepreneur
and entrepreneurship
2. Entrepreneurial traits, characteristics and
skills
3. Importance and benefits of
entrepreneurship
4. Role and significance of entrepreneurship
development in National economy.
Unit 2 Entrepreneurship Training 20%
1. Entrepreneurship development
programme
2. Training curriculum
3. Methods of training
4. Institutions In Aid of Entrepreneurship
Development.
Unit 3 Project Formulation / Planning 40%
1 Defining Project Formulation
2. Stages of Project Formulation
a. Feasibility Analysis
b. Techno-Economic Analysis
c. Project Design and Network Analysis
d. Input Analysis
e. Financial Analysis
f. Social Cost Benefit Analysis
g. Pre-investment
h. Recruitment of Persponnel
i. Marketing
j. Budgetary Control
60
Unit 4 Project Proposal 20%
a. Format of project proposal
b. Preparing for the project report
c. Problems of entrepreneurship
Internal
External
d. Sickness in small scale industries
Learning Experiences
1. Visit to institutions/ organizations
assisting in entrepreneurship.
2. Expert talks of successful entrepreneur.
3. Preparation of business plan
4. Developing business proposal
REFERENCES
1. G.S. Sudha,: Fundamentals of Entrepreneurship, Ramesh book
depot, Jaipur, New Delhi
2. MadhurimaLall and ShikhaSahai: Entrepreneurship , Excel
Books, New Delhi.
3. Vasant Desai(2009): The Dynamics of Entrepreneurial
Development and Management., Himalaya Publishing House
61
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic
Year
2016-2017
B.Sc.
Year 2 Core/Elective/Foundation
Course title: EXTENSION MANAGEMENT
EXC 1412
Credits 2 (2+-)
Semester 4 Hours 2
Objectives 1. To develop understanding regarding concepts, principles and
function of extension management
2. To develop understanding regarding importance of
coordination and administration in management of
development organisation
COURSE CONTENT /SYLLABUS – Theory
Unit 1 Extension Management 25%
1. Concept and meaning of management
and extension management
2. Principles of extension management
3. Need and importance of extension
management
Unit 2 Extension administrations 25%
1. Meaning of administration
2. Need for good administration in
extension organisation
3. Aspects of administration
4. Nature and characteristics of good
administration
Unit 3 Coordination 30%
1. Meaning of Coordination
2. Need and importace of coordination
3. Aspects of coordination
4. Factors affecting coordination
Unit 4 problems and issues in extension
management
20%
1. Administrative
2. Personal
3. Services and facilities
LEARNING EXPERIENCE
1. Study administrative strategies adopted
by development /extension organisation
2. Presentation on various good examples
of administration/coordination/
extension management
62
3. Inviting administrators from Go and
NGOs to deliver talk administrative
strategies
4. Case studies of development
organization with emphasis on
administrative and coordination aspects
REFERENCES
1. Dhama O.P (1985) education and communication for
development, oxford publication, New Delhi
2. George.A and urwin (1972) administration theory and
policies, London George Allen and UrvinHd, London.
3. Katarsingh (2009) Rural development : Principles, policies
and management
4. Supe (1983): An introduction to extension education,
oxford IBH publications
5. Thomas A Petit (1975) Fundamental of management,
Coordination : Supervision, Middle Mangers, Executives
63
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic
Year
2016-2017
B.Sc.
Year 2 Core/Elective/Foundation
Course title: COMMUNICATION
STRATEGIES FOR DEVELOPMENT – EXC
1413
Credits 2 (2+-)
Semester 4 Hours 2
Objectives To help students in developing understanding regarding the
communication strategies used for various development projects/
programmes.
To develop understanding regarding the communication strategies used
for various target groups and developmental issues.
To orient students for various approaches to design communication
strategies.
COURSE CONTENT /SYLLABUS – Theory
Unit 1 Communication Strategies : Meaning/ Concept 10%
1. Definitions/ meaning and concept of
communication strategies
2. Importance and Significance of
Communication Strategies
3. Need for designing specific communication
strategies for various developmental issues.
Unit 2 Communication Strategies: Various
Approaches
30%
1 Individual Approach
a. Electronic Media
b. Print Media
c. One to One Interaction
2 Group Approach
a. Electronic Media
b.Print Media
c. Folk Media
3 Mass Approach
a. Electronic Media
b. Print Media
c. Folk Media
d. Media Blending
Unit 3 Communication Strategies For Various
Developmental Issues And Target Group
60%
1. Communication strategies related to
Development issue
64
a. Literacy
b. Health
c. Environment
d. Empowerment
e. Poverty
2. Communication Strategies related to
various target groups
a. Children
b. Adolescents
c. Youth
d. Women
e. Elderly
f. Targets with Special needs
g. Tribals
LEARNING EXPERIENCES
1. Visiting various NGO/GO’s and
understanding the communication
strategies used for various developmental
issues and target group.
2. Identifying and reporting the various
communication strategies used with
different target groups for various
development issues.
3. Visiting websites for reviewing
communication strategies used by
underdeveloped and developing nations
for solving development issues.
REFERENCES
1. Chandra(2004), Communication Media and Social Change, Isha
Books, Delhi
2. Servaes(2007), Communication for Development and Social
change, Sage Publication, New Delhi
3. Verma (2009), Communication Methodologies, Agro tech
publications, Udaipur
4. Mody (1991), Designing messages for developmental
Communication, Sage Publications, New Delhi
5. Gupta and Dua (1998), Media and Development, AMIC
Singapore, HarAnand Publications, Delhi
6. Cabanero- Verzosa (2005), Strategic Communication for
development projects Washington D.C. The World Bank
7. Mishra and Parmar (2009), Communication in a globalized
world. Authors Press, Delhi
65
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic Year
2016-2017
B.Sc.
Year 3 Core/Elective/Foundation
Course title: FOLK MEDIA FOR
DEVELOPMENT COMMUNICATIONS-
EXC
Credits 2 (2+-)
Semester 5 Hours 2
Objectives 1 1. To develop understanding regarding Folk Media and its role in
development
communication .
2 To develop understanding regarding various folk forms of India .
3 To develop skills in preparing / developing scripts / selecting and
using various folk forms of communication
COURSE CONTENT /SYLLABUS – Theory
Unit 1 Folk Media & Communication 30%
1 .Genesis & Growth of Folk Media
2. Significance of Folk Media in Development
context .
3. Contributions of Folk Media in the
development of the society .
Unit 2 Various Forms of Folk Media 40%
1. Folk Music – various types & its
contributions .
2. Folk Dances – various types
3. Folk Theatre – types /preparations
/performances
4 Folk Lores – various types .
5 Folk Paintings – various types
Unit 3 Designing Messages For Folk Media 20%
1. Nature of messages . and their importance
in development communication
2. Steps in developing messages.
3. Limitations of messages .
4. Creating Messages for folk Media
Unit 4 Documentation For Folk Media 10%
1. Script writing for
2. Puppet plays
3. Folk Theaters
- Bhavai
- Lavani
- Nautanki
4. Folk songs of different states of India
66
LEARNING EXPERIENCES
Identification of various forms of folk media .
Print & Electronic recording of various folk media .
Preparation & Performance of various selected folk media like
puppets , folk theatre like – Bhavai , Tamasha , Nautanki .
Writing scripts for imparting developmental messages through
various forms of folk media .
REFERENCES
1. Jain, R. ( 1993) : Mass Media and Rural Development, Vol. II,
New Delhi, Manak Pub. Pvt. Ltd.
2. Karunkaran K. and Hando J. ( 1988) : Folklore in India,
Coimbatore Bharathiar University, Coimbatore.
3. Kaur Betal( 1993) ; Potentiality of communicating home
improvement messages through traditional meia, M.Sc.
dissertation, Hariyana Agricultural University, Hissar.
4. Mishra M.K. ( 1990) : Role of Traditional Media Today.
Folklore
5. Mody Bella ( 1991) : Designing Messages for Developmental
Communication, New Delhi, Sage Pub.
6. Roy G.L. ( 1991) : Extension Communication Management ,
Calcutta, Nayaprakash
7. Shah A. & Joshi U. ( 1992) : Puppetry & Folk drama for Non-
formal education .
8. Thakur B.S. and Agarwal C. ( 1989) : Media Utilization for the
development of women and children, New Delhi, Concept Pub.
Company.
67
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic
Year
2016-2017
B.Sc.
Year 3 Core/Elective/Foundation
Course title: DESIGNING ACTION
PROJECTS- EXC
Credits 2(1+1)
Semester 5 Hours 2
Objectives 1. To help students for developing their understanding regarding
development action project.
2. To develop the understanding regarding planning, execution,
evaluation and following up of development action projects.
3. To help students to develop proposals for funding of development
action projects.
COURSE CONTENT /SYLLABUS – Theory
Unit 1 Development Action Projects 10%
1. Development: Meaning, Definition and
Concept
2. Development Action projects proposals for
developing countries
3. Writing proposals for funding agencies
Unit 2 Planning Development Action Projects (10%)
Planning for
10%
1. Components – content
2. Methods and Materials
3. Venue and Training programme
4. Budget or estimated budget
5. Experts for training
Unit 3 Execution of Development Action Projects 15%
1. Starting the project
2. Training programme
3 Executing the project
PRACTICAL 65%
Developing an Action Projects
LEARNING EXPERIENCES
1. Inviting Government officials from various agencies
2. Visiting various Non- Government Organizations
3. Arranging discussion on Developmental issues
68
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic
Year
2016-2017
B.Sc.
Year 3 Core/Elective/Foundation
Course title: WRITING FOR
DEVELOPMENT COMMUNICATION-
EXC
Credits 2 (2+-)
Semester 6 Hours 2
Objectives 1. To help students understand the basics of writing
2. To train students for writing newsletters and in- house journals.
3. To develop students’ understanding regarding writing for
Development issues, programmes and projects
COURSE CONTENT /SYLLABUS – Theory
Unit 1 Development Communication (25%) 25%
1. Third world communication
2. Development meaning, concept and
definition
3. Development communication
Unit 2 BASICS OF WRITING 25%
1. Writing structured articles
2. Writing for newspapers, local and
national
3. Writing stories and articles
4. Writing newsletters and in- house
journals
5. Writing reports for development
projects.
Unit 3 Writing For Development Issues of
Developing Nations
50%
1. Literacy and it’s importance
2. Environment issues, problems and
challenges
3. Empowerment of women
4. Corruption
LEARNING EXPERIENCES
1. Collecting and reviewing Newspaper articles
related to various developmental issues.
2. Visiting newspaper houses for their function
and formats and styles of writing.
3. Writing on developmental issues of the
society at large.
69
REFERENCES
1. Dhama O.P. (1973): Extension and Rural Welfare, Ram Prasad
and Sons, Agra U.P
2. Joshi Uma(2001): Understanding Development
Communications: Dominant Pub., New Delhi
3. Kumar Keval (1981): Mass Communication in India. Jaico pub,
Bombay
4. Mehta S.R. (1991): Communication for Development in third
World, Theory and practice, SAGE publications, New Delhi
5. Modi Bella (1991): Designing Message for Development,
SAGE pub., New Delhi
6. Rayadu C.S. (1993): Media and Communication on
Management, Himalaya Pub., Bombay
70
COURSE OUTLINES
FOR
GENERAL LEVEL
(14 Credits)
OFFERED BY EXTENSION AND COMMUNICATION DEPARTMENT
ACADEMIC YEAR: FROM JUNE 2016 TO MAY 2017
(FOR BACHELOR OF FAMILY AND COMMUNITY SCIENCES)
71
DEPARTMENT OF EXTENSION AND COMMUNICATION
FACULTY OF FAMILY AND COMMUNITY SCIENCES
THE M. S. UNIVERSITY OF BARODA , VADODARA
SEMESTER WISE DISTRIBUTION OF CREDITS FORGENERAL LEVEL
COURSES OFFERED BY EXTENSION AND COMMUNICATION DEPARTMENT
(14Credits)
Sr.
No.
Course No. Course Title Credits Semester
1
EXC 1309 GLP
Methods of Development
Communication
4 (3+1) III rd
2
EXC 1409 GLP
Genesis & Development of
NGO
3 (3+0)
IVth
3 EXC 1509 GLP Programmes for
Development
3 (3+0)
Vth
4 EXC GLP Folk media for
Development
4 (3+1)
VIth
72
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic
Year
2016-2017
B.Sc.
Year 2 Core/Elective/Foundation
Course title: METHODS OF DEVELOPMENT
COMMUNICATION - EXC 1309
Credits 4 (3+1)
Semester 3 Hours 5
Objectives 1. To develop understanding regarding various methods of communication.
2. To develop an ability in selecting and using various methods of
development communication.
COURSE CONTENT /SYLLABUS – Theory
Unit 1 Concept Of Development Communication 10%
1.Meaning and concept of development communication
2. Process of development communication
3 Influence of communication on development
Unit 2 Importance of Methods of Development Communication 10%
1Need and significance of various methods of communication
2. General principles of selecting methods of development
communication
3. Key to effective usage of various methods of development
communication
a. Problems in the usage of methods of communication
Unit 3 Various Methods of Communication for
Development Selection, Usage and Evaluation of
Methods of Communication
45%
1.Individual contacts
2. Demonstration
3. Committee- work
4. Workshop
5.Group discussion
6. Home and farm visits
7. Field trip/tours
8. Special talks
9. Dramas
a. Role plays
b. Street plays
c. Puppet Plays
d. Folk Dramas
73
10 Games
11 Campaigns
Unit 4 Problems faced by Development Practitioners in
Communication
10%
PRACTICALS 25%
LEARNING EXPERIENCE
1. Planning and conducting selected methods of development
communication at class room level.
2. Script writing for role plays, folk dramas and puppet plays.
3. Identifying various methods of development communication
used by various NGO’s and GO’s for various development
projects.
REFERENCES
1. Ahmad Nasim (1997) : Benefits of Literacy and learning mission vol.
XXI (1-4)
2. Dhama O.P and Bhatanagar (1999): Education and Communication for
Development, Oxford and IBH publication. Co. Delhi
3. Parlikar K.R (1990): The art of teaching department of Home Science,
Ekvira Publication, Baroda
4. Supe S.V. (1982): Introduction to Extension Education, Oxford and IBH
publication. Co. Delhi
5. Sadhu A.S. (1993): Text book on Agricultural Communication, process
and methods, Oxford and IBH publication. Co.Culcutta
74
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic
Year
2016-2017
B.Sc.
Year 2 CORE/Elective/Foundation
Course title: GENESIS AND DEVELOPMENT
OF NGO – GLP EXC 1409
Credits 3 (3+0)
Semester 1 Hours 3
Objectives To understand the concept of NGO
To develop the understanding of starting a NGO
To understand NGO management System
To understand the problems of NGO
COURSE CONTENT /SYLLABUS - Theory
Unit 1 Concept of NGO 20%
11. Meaning of NGO and GO
12. Difference between Government
Organizations and NGO
13. Characteristics of good NGO
14. Structure of NGO
15. Functions of NGO
16. Historical Perspective of NGO
17. Advantages of NGO
18. Present status of NGO
19. Contribution of NGO in the Development
20. Role of Development Communicator in
developing NGO
Unit 2 Starting of NGO 30%
1. Steps for starting NGO
2. Registration of NGO
3. Selection of Personnel
4. Training of Personnel
5. Proposal writing under NGO
6. Identifying Funding agencies
7. Resource Mobilization
8. Planning, Implementation and Evaluation
strategy under NGO
9. Documentation
10. PR in NGO
Unit 3 NGO Management 30%
1. Organizational types and structures
2. Managing people and teams in NGOs
3. NGO management competencies
4. Applying NGO principles and values
5. Accountability and impact assessment for
NGOs
75
Unit 4 Problems of NGO 20%
1. Training
2. Recruitment
3. Funding
4. Resource Mobilization
5. Documentation
Learning Experiences
1.Visit of Local NGO
2.Studying the Annual report of NGOs
3.Studying the ongoing Activities
4.Studying the problems
REFERENCES
1. S. Chandra, Guidelines for NGO Management in India (2003),
Published by Kanishka Distributors, New Delhi.
2. D. Lewis, Management of Non-Governmental Development
Organization (2001), Second Edition, Published by Routledge, New
York.
3. A. Abraham, Formation and Management of NGOs (2003), Third
Edition, Published by Universal Law Publishing Co. Pvt Ltd., New
Delhi.
76
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic Year
2015-2016
B.Sc.
Year 2 CORE/Elective/Foundation
Course title: PROGRAMMES FOR
DEVELOPMENT - EXC 1509
Credits 3
(3+0)
Semester 5 Hours 3
Objectives 1. To develop understanding regarding concept of development
programmes
2. To develop the understanding regarding the need for development
programmes for various communities
3. To develop the understanding regarding various programmes for
development at each level
4. To understand the impact and evaluation of ongoing and past
programmes
COURSE CONTENT /SYLLABUS - Theory
Unit 1 Concept of Development programmes 30%
1. Definitions and elements of development
programmes
2. Philosophy of Development Programmes
3. Principles of Development Programmes
4. Need for Development Programmes
5. Role of Development Communicator in
Development Programmes
Unit 2 Development Programmes at each level 30%
1 Local level
2 Regional/State level
3 National level
4 International level
5 Boards/ Agencies/ Organizations for supporting
development programmes
Unit 3 Evaluation of Ongoing and past Development
Programmes
20%
Unit 4 Impact of Development Programmes 20%
LEARNING EXPERIENCES
1. Presentation of report from previous Five Year
Plans
2. Review of recent local, regional level Community
Development Programmes
77
3. Review of recent local, regional level Community
Development Programmes
4. Presentation of report on impact of Community
Development Programmes
5. Arranging Expert Lectures on different
Perspectives of Development
REFERENCES
1. Dhama O.P (1985) education and communication for development,
oxford publication, New Delhi
2. Dubey V.K., Extension Education and Communication, (2008) New
Age Publication Pvt Ltd Publisher, New Delhi.
3. Dr.Rai. D. P. , Duggal A. and Dr. Singh Y.K. , Community
Development(2007) published by Shree Publishers and Distributors,
New Delhi
78
The Maharaja Sayajirao University of Baroda
Faculty of Family and Community Sciences
Department of Extension and Communication
Fatehgunj, Vadodara
Academic
Year
2015-2016
B.Sc.
Year 2 CORE/Elective/Foundation
Course title: FOLK MEDIA FOR
DEVELOPMENT- EXC
Credits 4 (3+1)
Semester Hours 5
Objectives 1. To develop understanding regarding Folk Media and its role in
development communication .
2. To develop understanding regarding various folk forms of India.
3. To develop skills in preparing / developing scripts / selecting and
using various folk forms of communication .
COURSE CONTENT /SYLLABUS - Theory
Unit 1 Folk Media & Communication 25%
1.Genesis & Growth of Folk Media
2. Significance of Folk Media in Development
context.
3. Contributions of Folk Media in the
development of the society.
Unit 2 Various Forms of Folk Media 35%
1. Folk Music – various types & its
contributions.
2. Folk Dances – various types
3 .Folk Theatre – types /preparations
/performances
4. Folk Lore’s – various types.
5. Folk Paintings – various types
Unit 3 Designing Messages For Folk Media 10%
1. Nature of messages. and their importance in
development communication
2. Steps in developing messages.
3. Limitations of messages.
4. Creating Messages for folk Media
Unit 4 Documentation For Folk Media 10%
1. Script writing for
a. Puppet plays
b. Folk Theaters
- Bhavai
- Lavani
- Nautanki
2. Folk songs of different states of India
79
PRACTICAL 20%
1. Identify few forms of different religions of
India with its content, context and origin with
the specific cultural background.
2. Select any contemporary issues and write of
script based on a selected folk format and
enact it.
LEARNING EXPERIENCES
Identification of various forms of folk media.
Print & Electronic recording of various folk
media.
Preparation & Performance of various
selected folk media like puppets, folk theatre
like – Bhavai, Tamasha, and Nautanki.
Writing scripts for imparting developmental
messages through various forms of folk
media.
REFERENCES
1. Jain, R. (1993): Mass Media and Rural Development, Vol. II, New
Delhi, Manak Pub. Pvt. Ltd.
2. Karunkaran K. and Hando J. (1988): Folklore in India, Coimbatore
Bharathiar University, Coimbatore.
3. Kaur Betal (1993); Potentiality of communicating home
improvement messages through traditional meia, M.Sc. dissertation,
Hariyana Agricultural University, Hissar.
4. Mishra M.K. (1990): Role of Traditional Media Today. Folklore
March
5. Mody Bella ( 1991) : Designing Messages for Developmental
Communication, New Delhi, Sage Pub
6. Roy G.L. ( 1991) : Extension Communication Management ,
Calcutta, Nayaprakash
7. Shah A. & Joshi U. (1992): Puppetry & Folk drama for Non-formal
education .Sterling Publishing Pvt. Ltd. New Delhi
8. Thakur B.S. and Agarwal C. (1989): Media Utilization for the
development of women and children, New Delhi, Concept Pub.
Company.