December 2013
Our Vision
To be the premier reference point for all topics relating to
veterinary science & the veterinary profession.
To be the premier reference point for all topics relating to the veterinary
profession: including veterinary careers, veterinary science, animal
production, and public policy.
Our Mission
To drive the success of the veterinary
profession; to benefit animals, the community
& our members.
“One AVA”
Our strategic priorities
• Planning an effective veterinary workforce.
• Ensuring economic sustainability.
• Filling the gap in government services.
• Better regulation. • Fighting anti microbial
resistance.
Effective advocacy
• Develop veterinary workforce stock and flow model, ideally with government support (December 2014)
• Veterinary industry award review ( Mid 2014)
• Pet insurance taskforce deliver code of conduct & resources (May 2014)
• Antimicrobial prescribing resources (March 2014) • External government relations consultant to
deliver workforce survey funding & national recognition
An effective voice for the profession
Effective advocacy 2015
• Economic Analysis of profession: using existing sources on supply, demand, fees charged and impact of profitability on remuneration
• Cost / benefit analysis of nation registration • Develop the AVA model of Govt / private
partnership for veterinary services
An effective voice for the profession
Community Awareness
• Undertake research into community perceptions of the veterinary profession (April 2014, … from 2013)
• Plan and implement communications strategy using the community awareness research results (September 2014)
In 2015 • Undertake research into community perceptions
re equine and farm animals
Promote the value of veterinary science and the real cost of health care
Differentiation
• Launch & promote EBSCO library (March 2014)• Trial AVA / AVAPM practice membership (May
2014) • Roll out VetEd excellence award and program
and promote VetEd points system (March 2014)
• Promote AVJ to stakeholders (universities, ANZCVS, research, industry, SIGs) December 2014
• Keep closer alliances with ANZCVS & NZVA on the agenda.
• Work towards only 1 veterinary practice group
Only AVA speaks for the profession, and only AVA members get…
Membership culture
• Endorse model for increased associate membership (Feb 2014)
• Redesign of all membership marketing and information material (launch March 2014, …from 2013)
• Implement a trial AVA practice membership / AVAPM practice membership (May 2014, … from 2013)
• Review trial of WA Facebook new graduate group (September 2014,… from 2013)
• Social media acquisition campaign (September 2014)
• Review impact of new graduate program on membership retention (December 2014, … from 2013).
Time to think outside the square
Membership culture 2015
• New acquisition campaigns using incentives• Endorse model for increased associate
membership (Feb 2014)• Move from trial to operational AVA practice
membership / AVAPM practice membership• Review of code of conduct • Review impact of new graduate program on
membership retention (December 2014, … from 2013).
Time to think outside the square
Membership engagement
• Launch online access to all VetEd resources and new resources via EBSCO (Ntl conference May 2014)
• Trial new media, video & CEO/President blogs, for member communication (August 2014 – carried from 2013)
• Implement member communications strategy - website news section and use of Informz (Roll out June 2014, strategy delivered 2013)
• Rev up Litmus group: 100 active members\response rate of 65% (1st survey March 2014) More engaged members means a more
effective AVA...
Membership engagement 2015• Ongoing implementation of coordinated
communications strategy - website / news section / Informz
• Increasing use of social media • Increasing use of new media, video, blogs, for
member communication• Recognition program for older & long term
members
More engaged members means a more effective AVA...
Right people, right roles
• Develop staff induction process to build understanding of the profession (June 2014)
• Move staff appraisal system to single date (August 2014)
• Develop volunteers leadership program. (January 2014)
• Policy on payment of honoraria across the AVA (February 2014)
• Sydney workshop for all AVA staff (budget contingent … from 2014)
Help everyone – board, staff, and committees - to be engaged advocates for the AVA.
• Every AVA group will have administrative support in 2014.
Cohesive structure
• Upgrade iMIS and IT as per project plan (… 2013)
• Upgrade accounting system (July14 – … from 2013 )
• Finalise ACES/CHEDS online (May 14 - … from 2013)
• Policy for consistent event pricing of registration fees, exhibition, and sponsorship arrangements across all events (March 2014, …from 2013)
• Discussion paper on long term strategic challenges for AVA CPD and conferencing including an analysis of all conference CPD activity 2012-2013. (For Group Summit May 2014)
Cohesive structure 2015
• “Brand overhaul” for consistency of all communication material across all media and all AVA groups.
• Structure to better support advocacy, CPD, support for all groups, and group leadership model. (Feb 2014, … from 2013)
• Full review (external) of AVA CPD, conferencing and other business activities.
• Delivery of business plan for AVA CPD, conferencing and other business activities.
Good Governance
• Introduce presidential election software and online voting (March 2014 elections)
• Annual revision of group policies and procedures presented to Group Summit (March 2014)
• Update Board Charter for a user friendly version (May 2014)
• Continue to improve online management of Board meetings and access to all Board documents
For 2015, ask the board…. ?
Our Values
• Collegiality: We respect, listen to and support our colleagues.
• Integrity: We tell the truth, behave ethically and do what we say we will do.
• Knowledge: We base our decisions on evidence and actively seek out knowledge.
• Innovation: We recognise that creativity and new ideas will lead the way to the future.
• Excellence: We strive for the highest possible standards in everything we do.
• Animal welfare: The health and welfare of animals is our key concern.
The only constant is change.
Heraclitus (535-475BC)