Download - Dear agency, get your act together !
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Dear Agency, get your act together
Karl Gilis – De 'G' in AGConsult
Web usability & Informatiearchitectuur
Twitter: @AGConsult
E-mail: [email protected]
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Dear Agency, get your act together
Doe nu godverdomme eindelijk eens normaal
Karl Gilis – De 'G' in AGConsult
Web usability & Informatiearchitectuur
Twitter: @AGConsult
E-mail: [email protected]
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www.agconsult.be www.usability-blog.be
Enkele klanten
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1. Laat je ego thuis
© Wharton Internet Marketing
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"Traditional marketing is about getting attention.
Web marketing is about paying attention."
Gerry McGovern
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2. Geen meningen, maar feiten
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Jouw mening is onbelangrijk
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3. Ken je bezoekers
• Wie zijn ze? • Wat komen ze doen?• Wat zijn hun beslissingscriteria?• Wat vinden ze goed en minder goed?
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"Sell your products the way customers wants to buy them,not the way you want to sell them."
Lynda Lybert
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4. Als je niet luistert, blijf je aanmodderen!
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"Een slechte website in een nieuw kleedje steken, is even effectief als bij een tas zure melk de tas veranderen. Je moet de melk vervangen. Niet de tas."
Gerry McGovern
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5. Inhoudelijk duidelijke navigatie
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6. Duidelijke, taakgerichte homepage
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7. Keuzepagina's dienen om keuzes te maken
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Mogelijkheid 1: Blokjes met links
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Mogelijkheid 2: Gegroepeerde links onder
elkaar
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Mogelijkheid 3: Visueel overzicht
productaanbod
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Mogelijkheid 4: Vergelijkende tabel
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Uiteraard zijn er nog meer mogelijkheden
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8. Focus op je boodschap – Geen afleiding
Hoe bedoel je, mensen luisteren niet naar wat ik
zeg?
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Apple
Amazon
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Apple
Amazon
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Begin met een executive summary
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9. 1 duidelijke call-to-action
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10. Houd formulieren en procedures simpel
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“Als een veld optioneel is,waarom staat het er dan?”
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“Registration kills conversion”
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11. Gebruik je gezond verstand
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www.agconsult.be www.usability-blog.be
Denk een klein beetje na
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www.agconsult.be www.usability-blog.be
Een klein beetje maar
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www.agconsult.be www.usability-blog.be
En maak jezelf niet belachelijk
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12. Stop met de hoer uit te hangen!
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Sta op je strepen Jij bent de vakman!
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13. Word luxe callgirl!
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14. Mis mijn tips op usability-blog.be niet
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15. Huur een specialist in
AGConsult03 293 39 [email protected] www.agconsult.be Twitter.com/agconsultwww.usabiliy-blog.be