Copyright © Cloud'N'Sci Ltd 2014
‘The Business of Cloud’N’Sci Ltd’ by Pauli Misikangas, the CEO and co-founder of Cloud’N’Sci Ltd
DATA
REFINING
BU$INE$$
Cloud’N’Sci of
The
Ltd
Algorithms as a Service
Algorithms-as-a-Service cloudnsci.fi
Data Owner’s Pain
My BUSINESS
generates
tons of DATA
... How could
I UTILIZE it?
Algorithms-as-a-Service cloudnsci.fi
from Data to Benefit
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Reaching the
MAXIMUM BENEFIT
from your data
requires smart
DATA REFINING
ALGORITHMS
optimized for
your business
Algorithms-as-a-Service cloudnsci.fi
Customer’s Pain ( see also Cloud Park Adventures, episode 1 )
Existing data
analytics solutions
are UNSATISFYING
or too EXPENSIVE
Free open
source tools are
INCOMPLETE
and COMPLEX
Data refining
application
development is
too RISKY and
EXPENSIVE
Data analysis
RESEARCH
projects are
too SLOW and
may still FAIL
Algorithms-as-a-Service cloudnsci.fi
Scientist’s Pain
Wouldn’t it be great
to use our algorithms
in some REAL-WORLD
APPLICATION...?
We have smart
ALGORITHMS
but NO DATA
to analyze...
( see also Cloud Park Adventures, episode 2 )
Algorithms-as-a-Service cloudnsci.fi
Better Idea
I will PAY for USING the
DATA REFINING SERVICE
which solves MY NEEDS!
Sounds great!
We will do our
best to create a
SOLUTION that
works FOR YOU!
Algorithms-as-a-Service cloudnsci.fi
Algorithms-as-a-Service Concept
ALGORITHMS-AS-A-SERVICE
MARKETPLACE
APPLICATION
ALGORITHMS
Application Developers
Algorithm Developers
Algorithms-as-a-Service cloudnsci.fi
Data Refining Services
ALGORITHMS
CLOUDN’’
.fi
APPLICATION
RAW
INPUT
DATA
REFINED
OUTPUT
DATA
DATA
REFINING
Algorithms-as-a-Service cloudnsci.fi
Algorithm Architectures
Algorithm Module
B
APPLICATION
STEP 1
Algorithm
Module
A
STEP 2 MODULE
CHAINING
Algorithms-as-a-Service cloudnsci.fi
MARKETPLACE DATA
ACCESS
PUBLIC
APPLICATION
Data as a Service
Activate
DATA REFINING
ALGORITHMS
BIG
DATA
PRIVATE
APPLICATION
PRIVATE
DATA
OPEN
DATA
COMMERCIAL
DATA
Algorithms-as-a-Service cloudnsci.fi
Commercial Applications
customer
Cloud’N’Sci Ltd
application provider
Making
COMMERCIAL
APPLICATIONS
is EASY!
PUBLIC
APPLICATION
Activate Session
Algorithms-as-a-Service
MARKETPLACE
2. PAY
3. USE 1. START
Algorithms-as-a-Service cloudnsci.fi
Win-Win
PUBLIC
APPLICATION 1
PRIVATE
DATA
DATA
REFINING
ALGORITHM
PRIVATE
APPLICATION
DATA
ACCESS
DATA
REFINING
ALGORITHM
PUBLIC
APPLICATION 2
More to Sell
Less to Implement
DATA
ACCESS
DATA
REFINING
ALGORITHM
Algorithms-as-a-Service cloudnsci.fi
MARKETPLACE
DATA
ACCESS
PUBLIC
APPLICATIONS
Ecosystem
Activate
OPEN
DATA BIG DATA
COMMERCIAL
DATA
happy customers
commercial data providers
open/big data providers
algorithm developers
public application developers
Cloud’N’Sci Ltd
PRIVATE
APPLICATIONS
PRIVATE
DATA
DATA REFINING
ALGORITHMS
private application developers
Algorithms-as-a-Service cloudnsci.fi
Case Study: Heatmaps4Finland
Lightweight commercial
web application visualizing
open data as heatmaps
based on algorithms and data
sources available via the
Cloud’N’Sci.fi marketplace
http://www.slideshare.net/CloudNSci/heatmaps4-finland
Apps4Finland 2013
competition finalist
and the winner of the
People’s Choice award
Algorithms-as-a-Service cloudnsci.fi
Current Heatmap Types
apps.cloudnsci.fi/heatmaps4finland
TRAFFIC NOISE HEATMAP Environment Centre of Helsinki
DEER CRASH HEATMAP Finnish Transport Agency
TRAFFIC ACCIDENT HEATMAP City of Helsinki
ELEVATION HEATMAP National Geophysical Data Center
Algorithms-as-a-Service cloudnsci.fi
Built by Combining
Data
source
Heatmap
Algorithm
End-User
Application
Algorithm
architecture
which creates
heatmaps from
a specific data
Algorithms-as-a-Service cloudnsci.fi
Providers
Data
Provider Algorithm
Provider
Marketplace
Provider Application
Provider Algorithm
Architecture
Provider
Algorithms-as-a-Service cloudnsci.fi
Business Model I pay for
application
sessions
to visualize
open data as
heatmaps
I earn with
session sales
and pay for
heatmaps
I’m paid every
time my data
is needed
I get money
when my
algorithm is
used to create
heatmaps
Cloud’N’Sci
makes all this
possible and
charges a
marketplace
fee from the
providers
I charge for
heatmaps
and pay for
the data and
using the
heatmap
algorithm
Algorithms-as-a-Service cloudnsci.fi
Easy Buying
1. Sign Up to Cloud’N’Sci.fi 2. Add Data Refining Budget
3. Use Data Refining Services 4. Handle Monthly Receipts
Cloud’N’Sci Ltd Customer
as a self-service via the Cloud’N’Sci.fi marketplace
Algorithms-as-a-Service cloudnsci.fi
Easy Selling
1. Create Provider Account 2. Submit Your Solution
3. Keep Your Customers Happy 4. Receive Payments (Sales-Fees)
as a self-service via the Cloud’N’Sci.fi marketplace
Algorithms-as-a-Service cloudnsci.fi
Revenue
Marketplace Fees Data Refining Challenges
Developer Workshops Exclusive Deals
Algorithms-as-a-Service cloudnsci.fi
Welcome to Join the Business!
Let’s turn ALGORITHMS
into real BUSINESS !
@cloudnsci @misikangas