Download - Data Therapy: Telling Your Story Well
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#DoGoodData
February 7, 9:00 a.m. – 1:00 p.m.
Title:
Job Title, Company name
First & Last Name
Data Therapy: Telling Your Story Well
Research ScientistMIT Center for Civic Media @rahulbot
Rahul Bhargava
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#DoGoodData
Agenda
1. Introductions2. Collective Critique3. Case Studies4. Remixing a Story5. Wrap-Up
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Introduction
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#DoGoodData
Data is an Asset…
improveoperations
spread the message
bring people together
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Telling Your Story Well
Asking questions
Gathering data
Finding a story
Telling your story
Trying it out
Ask yourself about your audience and goals…
…and see if you accomplish your goals with your target audience
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#DoGoodData
Group Therapy
• How are you telling stories with data right now?
• What do you wish you were doing?
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A suite of tools and activities for learning to work with data
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Datatherapy.org
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Collective Critique
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A Thing to Think With
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1. What’s the data?
2. What are the visual representations of the data?
3. What is the one-sentence story?
4. Is it well-told?
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Examples
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#DoGoodData
The Usual Inspirations are Polished
Tableau SoftwareVisual Explanations, Edward Tufte
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#DoGoodData
A Richer Set of Inspirations
History Quilt, Elizabeth Peabody, 1856
Prudential Ribbons Experiment, 2014Food security data on a cucumber, Rahul Bhargava, 2014
Black Cloud, WWF & Ogilvy, 2007
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#DoGoodData
A Tool Belt of TechniquesPersonal Stories Data Sculptures
Maps & Creative Maps
Participatory Games
Charts & Creative Charts
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Remix a Story
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Another Thing to Think With
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Audiences
• General public• Farmers• Consumers• Restaurateurs• Policy Makers• ….
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Goals
• Raise awareness• Change to lower-water crops• Buy lower-water groceries• Offer lower-water meals• Create incentives for lower water use• …
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Remix the Story
• Make a team of 3 or 4 people• Pick an audience and a goal that makes sense for them• Pick a tiny piece of the story that you think will
accomplish the goal• Pick a technique to tell that story• Grab markers and sketch out your story visually on the
whiteboard
You have 15 minutes – have fun and be creative!
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Wrap Up
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#DoGoodData
February 7, 9:00 a.m. – 1:00 p.m.
Title:
Job Title, Company name
First & Last Name
Know your audience and your goals
before deciding how to tell your data-
driven story
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A suite of tools and activities for learning to work with data
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Datatherapy.org
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Research ScientistMIT Center for Civic Media @rahulbot
Rahul Bhargava
Data Therapy: Telling Your Story Well
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