Transcript
![Page 1: Dan Parker danparker@livingloud.org.uk @LivingLoudUK · WALKERS PELL A DESTINATION lastminute.com Collectktters from special Walkers packs and spell destinations to win a 4 star,](https://reader030.vdocuments.mx/reader030/viewer/2022041211/5dd0efdfd6be591ccb636caf/html5/thumbnails/1.jpg)
Dan Parker [email protected] @LivingLoudUK
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TRIGGERS Linking products to emotions, events and time to
stimulate subliminal association
01
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HABIT Human brain prefers to repeat known processes
02
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ASSURANCE Assurance messages on nutrition
03
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PORTION SIZE Normalisation of increased portion size
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KIDS Bypassing the limited advertising regulations
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Dan Parker [email protected] @LivingLoudUK