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DIGMA 2013
DEBUNKING MYTHS
OF SOCIAL MEDIA
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ONLINE INFLUENCE
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DO PEOPLE STILL READ BLO
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WHO ARE THESE BLOGGE
THE VETERANS
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THE VETERANS
THE ESTABLISHED
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THE ESTABLISHED
THE RISING STARS
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THE RISING STARS
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Monthly Traffic: 150,000 UVs
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Monthly Traffic: 4.3mil UVs
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Monthly Traffic: 300,000 UVs
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Monthly Traffic: 75,000 UVs
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Monthly Traffic: 60,000 UVs
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BLOGGING IS CONSOLIDAT
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6 years ago
15,000 Daily UVs
Toda
150,000 Da
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DO PEOPLE STILL BELIEV
BLOGS?
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1 C 71% lik l t k h b d i l di
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1. Consumers are 71% more likely to make a purchase based on social media r
2. Social networks influence nearly 50% of all IT decision makers (LinkedIn
at TechConnect 12)
3. Out of 53% of consumers who said they use Twitter to recommend compa
their Tweets, 48% bought that product or service (SproutSocial)4. Twitter is the #1 online channel for influencing purchasing decisions surro
electronics (Mashable)
5. 15,100,000 consumers go to social media channels before making purchase
decisions (Knowledge Networks)
6. 49% of consumers use Facebook to search for restaurants (Mashable)
7. 74% of consumers rely on social networks to guide purchase decisions (Spr
8. 58% of Facebook users expect offers, events or promotions when they beco
9. Facebook is the most effective platform to get consumers talking about
products (SproutSocial)
10. Facebook is the #1 online channel for influencing the purchase of baby prhttp://www.salesforcemarketingcloud.com/blog/2012/11/20-stats-about-how-so
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http://www.salesforcemarketingcloud.com/blog/2012/11/20-stats-about-how-so
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HOW TO START USING BLO
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EVERY BLOGGER IS UNIQ
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FYI,I listen to trance mubecause my moms is a s
trance fan, she blast it e
daily exercise. I know rig
was like "why you neve
here :( If daddy is in KL I
daddy." HAHAHAHHA. E
even ask is Hardwell co
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Korang hanya perlu, LIK
Facebook fanpage, poscerita2 atau words of e
bersama family atau re
akan berpeluang untuk
the relaxing spa experie
Kleenex Natural facial t
minggu, contest akan bprizes up to RM24,000.
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ONLINE INFLUENCE
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Check out
my new cartheir lives my bicycle stalled this morning
what did you have for dinner
where did you go for holiday?
Whens your birthday?
My friends new baby is so cute Did you see t
The new colleague seems niceMy co
Our neighbour is movin
express themselves
brands
Thatbu
pre
Lets go to IKEA!
Stayed at Novotel and it was very cleanWant some
Whens the new iPhone coming out?
Dark Knight movie was awesome
Chill at Starbucks?
My trip to Phuket was amazing
respon
Oh, really?
Lets doit!
Wo
Shall we try t
Hmm, sounreasonabl
Do
CHEESIE
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AGE | 27 YEARS OLD
OCCUPATION | FASHION BLOGGER
CHEESIE96,87CHEESE
Japanese Fashion,Latest Beauty Tips,
Travel Snippets
/CHEESERLAND26,460 ++ 26,14
@CHEE
HANIS ZALIKHA
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AGE | 22 YEARS OLD
OCCUPATION | MODEL, ACTRESS, BLOGGER
HANIS ZALIKHABeauty, Lifestyle,
Events, LatestHappenings
/HANISZALIKHAFB153,000 ++
55,64HANISZ
94,45@HANIS
REDMUMMY
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AGE | 37 YEARS OLD
OCCUPATION | LIFESTYLE BLOGGER, SHOPAHOLIC
REDMUMMYMotherhood,
Fashion, Shopping
/REDMUMMYDOTCOM12,600 ++
2,670REDMU
8,100@REDM
HAFIZ HAMIDUN
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AGE | 28 YEARS OLD
OCCUPATION | MUSIC PRODUCER & MUSICIAN
HAFIZ HAMIDUN10,81HAFIZH
Music, Daily Life,Islamic Lifestyle
/HAFIZHAMIDUNFANPAGE232,000 ++ 73,53
@HAFIZ
JEHAN MISKIN
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AGE | 34 YEARS OLD
OCCUPATION | PRODUCER, DIRECTOR, MODEL
JEHAN MISKINHealth,
Entertainment,Lifestyle, Superbikes
/JEHAN-MISKIN88,500 ++
19,20JEHAN_
152,4@JEHAN
AISHAH SINCLAIR
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AGE | 34 YEARS OLD
OCCUPATION | TV HOST, ACTRESS & ENTREPRENEUR
27,35AISHAH
Fashion, Beauty,Motherhood,Environment
/AISHAHJSINCLAIR12,400 ++ 76,16
@AISHA
DYNAS MOKHTAR
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AGE | 29 YEARS OLD
OCCUPATION | CELEBRITY MODEL, TV HOST & ACTRESS
Entertainment,
Motherhood, LatestHappenings
/DYNASMOKHTAR77,100++
48,54DYNAS
192,7@DYNA
SAZZY FALAK
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AGE | 31 YEARS OLD
OCCUPATION | TV HOST, ENTREPRENEUR & ACTRESS
Motherhood,
Entertainment News,Family, Fashion
/SAZZYFALAK444,700 ++
99,50SAZZYF
273,4@SAZZY
ATILIA
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AGE | 38 YEARS OLD
OCCUPATION | SINGER, SONG-WRITER & PRODUCER
31,62ATILIAH
Jazz Music,Womanhood,
Celebrity Lifestyle
/ATILIAFANPAGE46,060 ++ 113,4
@ATILIA
FAY HOKULANI
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AGE | 25 YEARS OLD
OCCUPATION | EMCEE, MODEL & FITNESS ENTHUSIAST
Fitness, Nutrition,Nightlife, Parties,
Latest Happenings
/HOKULANIFAY12,570 ++
5,670FAYHO
5,430@FAYH
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JJ
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AGE | 36 YEARS OLD
OCCUPATION | RADIO ANNOUNCER & EMCEE
7,020JJ_ON_
Entertainment News,Latest Happenings
/JJONAIR22,370 ++ 69,59
@JJ_ON
MANHAND
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22,600 ++
OCCUPATION | TOP MALAYSIAN CHINESE MUSIC BAND
/MANHAND.MUSIC
Music,Entertainment,
Hip-Hop & RockFusion
MANHAND
YANG BAOBEI
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AGE | 18 YEARS OLD
OCCUPATION | AUTHOR , MODEL, BLOGGER & STUDENT
12,30YANGB
Youth, Writing, DailyHappenings,Community
/YANGBAOBEI1314136,000 ++ 3,400
@BAOB
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VLOGGERS?
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SOCIAL MEDIA
CONTENT/PLATFORMS
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3Rs
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RELEVANTcontent
RESPOND in a timely man
REGULATEmoderately
3Rs
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ONLINE AND OFFLINE
INTEGRATION
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STAGE
MARKETP
FUN CIRCUIT
INSPIRATION
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Total Earn
Media ValRM 1,836,
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Total Earned PR Value
RM 6,000,000+
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THANK YOU!