Customer Focus
Keolis – Sunset Operations & Maintenance FacilityPresented By: Reggie Reese/Cecil Fielder
May 2013 Overview 1
May 2013 2
Class Overview and Objectives
Overview
May 2013
Overview
3
Class Overview and Objectives
Review Company Vision, Mission, and Core ValuesWho are our customers?What is “Customer Service”?What is in it for Keolis?What is in it for you?Customer service deliveryHow to remain in controlLet’s practice!Self assessmentWhat have we learned?
May 2013 4
Company Vision, Mission and Core Values
Overview
4
May 2013
Overview
5
Company Vision
Be the best passenger transportation company.
May 2013
Overview
6
Mission Statement
Provide best-in-class passenger transportation solutions for government, private sector, and individual consumers through technological innovation, enhanced relationship management and genuine care for our employees.
May 2013
Overview
7
Core Values
Safety: Our commitment to safety will not be compromised. Safety is every employee’s #1 responsibility (SEE#1)Customer Focus: We contribute to our clients’ success and deliver long term value. We provide caring service to enhance the quality of our customers lives.Employee Oriented: We empower our employees to be successful. We promote diversity and teamwork, provide opportunities for growth, and treat each other with dignity and respect.
May 2013
Overview
8
Core Values
Integrity and Accountability: We achieve results without compromising ethics. We deliver what we promise and honor our obligations.Responsibility: We are involved in the communities we serve, we enhance the neighborhood in which we live, and we take an active role in protecting the environment.
May 2013
Overview
9
Who are our customers?
Internal CustomersAll co-workers
DriversMaintenanceDispatch
Your boss Your subordinates All corporate support staff
May 2013
Overview
10
Who are our customers?
External CustomersPassengersClientVendorsUnionGeneral PublicLaw EnforcementOutside Agency Representative
THE IMPORTANCE OF CUSTOMER SERVICE
The importance of our customers is sometimes overlooked. However, if it weren’t for our customers, everyone in our company, from the general manager to the maintenance worker, would be out of a job. We rely on our customers to provide fare revenue, political support, and tax revenues. We need to provide superior customer service to our customers so they will continue to be loyal riders and provide us with the support we need.
11May 2013
Overview
THE IMPORTANCE OF “GOOD” CUSTOMER SERVICE - Continued
Another important point to remember is that we are selling a service—transportation from one point to another. When you sell a service, the way you treat your customers determines whether they continue to be loyal customers. For riders who use public transit as a convenience, good customer service can determine whether they continue to use transit or choose alternative transportation. It’s important to always remember that transit is a service industry and you as the bus operator are the principal customer service representative.
12May 2013
Overview
EXERCISE: BREAKOUT SESSION
Class - Breakout into groups of three participants. Take 10 minutes to develop lists of as many issues as possible, which are important to you as customers in a restaurant. ~ChartNow, as a group lets compile a second list of issues that are important to our bus riders. ~ChartClass – are the lists aligned with our Company’s mission statement and core values?
13May 2013
Overview
Keolis Mission Statement
Keolis Mission Statement - Provide best-in-class passenger transportation solutions for government, private sector, and individual consumers through technological innovation, enhanced relationship management and genuine care for our employees.
14May 2013
Overview
May 2013 15
What is Customer Service?
Overview
May 2013
Overview
16
What is Customer Service
Understanding the Customer’s needsExceeding the Customer’s expectationsAnticipate and act on customer concerns and needs
without being prompted by the customer.Customers are the most important thing to come into
our organization, whether in person, on the phone, by e-mail, or by mail. They’re the person who ultimately pays our salaries. We really work for our customers.
THE “ART” OF CUSTOMER SERVICE
The “ART” of customer service stands for the three principles we base our customer service philosophy on. “A” stands for Attention. You must pay attention to every customer. Look at your customer when they board the vehicle and greet them with a “Hello”, “Good Morning,” “Good Afternoon” or “How are you doing? “R” stands for Respect. Every customer deserves our respect. You don’t necessarily have to agree with the way the customer says things or even the way they dress but because they’re one of our customers they deserve respect.“T” stands for Timeliness. Every customer deserves our response and our help in a timely manner. As an Operator, if a passenger boards with an incorrect fare, or an expired transfer, it’s your responsibility to inform that passenger in a timely manner.
17May 2013
Overview
May 2013 18
What’s in it for Keolis?
Overview
18
May 2013
Overview
19
What is in it for Keolis?
You reflect the organization for the time that you are engaged with an internal or external customer.You are almost always the only representative that the passengers ever meet.You are the organization’s eyes and ears for improvement.You leave a lasting impression of the organization to the customer that ultimately defines our organization.
May 2013 20
What is in it for you?
Overview
20
May 2013
Overview
21
What is in it for you?
You gain respect and recognition from internal and external customers for being a “pro”.
You gain the reputation as a person who is level headed, a creative problem solver and one who can work well under pressure.You gain the image of an attractive personality because you are friendly, positive, and you go the extra mile to help and please people.
You gain the ability to stand out from the crowd!You enjoy a happier and fuller life on and off the job, which comes from knowing that you are doing highly worthwhile work everyday!
May 2013 22
Customer Service Delivery
Overview
May 2013
Overview
23
Know Your Customer
Customer expectations of safetyCustomer expectations of efficiencyCustomer expectation of comfortCustomer expectations of friendly and knowledgeable employeesCustomer expectation of assistance and follow throughCustomer expectation of delivery to final destinationCustomer expectation of appreciation for their businessCustomer expectation of “THANK YOU”
CUSTOMER’S EXPECTATIONS
As a professional operator you work directly with the public. You perform at the point of sale for Keolis Transit America. You are ambassador’s for the company, it’s your professional customer service skills that will encourage your customers to continue riding our service. As a professional operator of the bus and as front-line service representative, it’s up to you to fulfill your customer’s expectations about service.
24May 2013
Overview
What is a Professional?
Perform valuable services;
Have special training;
Have a high level of skills;
Continuously upgrade their skills;
Take pride in their work;
25May 2013
Overview
Professional Bus Operators
You perform a valuable service by providing the public with transportation;You have received special training to become an operator;You have a high level of skill in driving the bus and dealing with customers;You are required to continuously upgrade your skills by taking courses such as this one; All operators have reason to take pride in their work as bus operators.
26May 2013
Overview
Professional Appearance
Q: What appearance is expected of a professional bus operator? ~Chart
27May 2013
Overview
May 2013
Overview
28
Professional Appearance
Be clean and neat.Be well Groomed.Practice good personal hygiene.Wear Keolis/SYSTEM logo or logo free apparel.Wear required dark pants.Wear required collared shirts.Keep uniform laundered (clean).
May 2013
Overview
29
Clean and Safety Inspected Equipment
Ensure that the DVIR (daily vehicle inspection report) “pre-trip” inspection is completed.Keep comments legible for Mechanics.Ensure equipment repair report is accurate and complete.Ensure that equipment is washed regularly.Keep interiors clean and free from debris.Immediately report graffiti on the vehicle.
May 2013
Overview
30
Integrity
Be HonestBe TrustworthyBe ConfidentHave a sense self-worth.Do what is promised in a timely manner.Be upright and honest about what can and/or cannot be operationally possible.Admit service failures but give accurate information as to the cause.
May 2013
Overview
31
Effective Communication
Listen (one of the most valuable tools in effective communication is to simply listen).Utilize sincere and concise verbal expression.Use a tone of voice that is courteous and business like.Check inaction or lack of response.Give Feedback (simple, accessible information).Be adaptable (every single person matters)Use appropriate Body Language (minimize talking with your hands or becoming animated).Control reactions (remember to breathe, pause, and respond in a courteous manner).
May 2013
Overview
32
Quality of Performance
Listen carefully.Provide passengers with a safe ride.Be knowledgeable about the transit system, points of interest, and fares. Deliver them to their destination on time.Always follow through.
May 2013 33
How to Remain in Control
Overview
33
May 2013
Overview
34
How to Remain in Control
Keep your assertiveness just under the customer to prevent an argument.
Breathe slowly.
Listen carefully.
Use closed questions ie:”Do you want to go to...” rather than “Where did you say you want to go?”
Be courteous, specific, and direct.
Remain polite.
Apologize in a general way: (i.e. “ I am sorry for any confusion” or “I can understand why you’re upset”).
May 2013
Overview
35
How to Remain in Control - Continued
Acknowledge a legitimate complaint: (i.e. “You’re right. I’m sorry, I didn’t see you flag me down. Next time, I’ll watch more carefully.”Show empathy.Propose a solution or simply explain if you cannot solve a problem.Avoid becoming involved in the customers emotions.Remain courteous and polite.Do not invite unnecessary conversation.
May 2013 36
Let’s Practice
Overview
36
May 2013
Overview
37
Case Studies
Q: The wrong route or time information was given on the website and the customer is upset. What will you do? ~Chart
Q: The vehicle has broken down and there is another on the way. There is a sick child on board and the parent is upset. What would you do? ~Chart
Case Studies
Q: There are a group of young adults that are coming home from a night out on the town and they are distracting you and disturbing the other passengers. What some examples of how you would handle this type of situation? ~ChartQ: You mistakenly passed someone at the bus stop and they confront you the next day. How would you respond to the upset customer? ~Chart
38May 2013
Overview
May 2013 39
Self Assessment
Overview
May 2013
Overview
40
Self Assessment
Professional ImageVoice and Verbal CommunicationFeelings about your work situation
December 2011
Overview
41
Your Life and Our Customers (Discussion)
• What businesses or services do you regularly encounter poor or less than great customer service from their people? They may mention DMV, government services, utility companies, people MUST return because of no choice of services, etc.
• Why do you use those businesses if they regularly treat you that way? May reflect that that is the only business to use, or that they go elsewhere, etc.
• Why do you suppose the people you encounter treat you that way? Job security (can’t be fired) , no customer service training , no personal empathy, no checks by management, customer has no choice, etc.
• Do you treat passengers that way, ever?
• Why? Discuss real feelings, and why we cannot afford to treat passengers like this.
•
December 2011
Overview
42
Your Life and Our Customers (Discussion)
• What businesses or services do you regularly encounter great customer service from their people?
• Do you generally use those businesses if they regularly treat you that way rather than others?
• Why do you suppose the people you encounter treat you that way?
• Do you treat passengers that way, ever?
• Why? Discuss real feelings, and why we have to provide great customer service.
•
May 2013 43
What have we learned?
Overview
43
May 2013
Overview
44
What have we learned?
What are our Vision, Mission, and Core Values?How do we identify our customers?What is the definition of customer service?How does Keolis benefit from customer service?How do you benefit from customer service?How do we deliver customer service?What are some of the techniques learned?
May 2013
Overview
45
What have you learned about yourself?
Q: How do you view your professional image and is there room for improvement? How?
Q: How do you feel about your ability to handle difficult situations and verbal communication skills. Is there room for improvement? How?
Q: How do you feel about your personal work situation? How does it effect your customer service?
May 2013 46
Overview
Questions?
Thank you for all you do....everyday!
We appreciate it and our customers deserve it!!!
Be Safe!