Download - Customer Acquisition on Facebook
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Agenda
Welcome
Social Design
Tangibles
F8 2011
Q & A
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Quick Stats
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800+
million users
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70%outside U.S.
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250+
Million users use apps on Facebook every month
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Social Design
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Identity CommunityConversation
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Identity
Conversation
Community
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Principles of a Great Social Experience
‣ Utilize Personal Info + Connections
‣ Show Social Context Spread Throughout
‣ Make it Easy to Share and Give Feedback
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Use Personal Information and Connections
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Social Context
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Make it easy to Share and Give Feedback
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Conversations & Context
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Social Context & Easy to Share
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More Contributions ›› More Activity
More Activity ›› More Contributions
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The Tools
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Increase traffic with Like button1. Publishes a story to their friends’ News Feed2. Adds it to user’s profile3. Adds that item to Facebook search 4. Allows you to publish to users who have liked the
object (just like a Facebook Page)
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Post-event sharing increases conversion
• Encourage users to share compelling
stories about specific actions they take
on your site
• Highly effective at driving
conversions!
Post-purchase sharing can increase conversion by 2-3x
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Send Button
• Provides the ability to share a link via private message • Ability to send to friends, groups, and email addresses
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Comments Plugin v2
• Inspire conversation around a brand, category, or product
• Use a call to action “What do you think of <object name>?”
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Identity & Personalization
RegistrationLogin
Login
Ankur Pansari, Jackie Chang and 54 friends have connected to Your Site
Allow users to easily sign up/login to your website using their Facebook account
• Login button shows pictures of the users’ friends on your site
• Allows users to easily sign up for your website with their Facebook account
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Optimized Landing Page with user benefit messaging
http://www.smashbox.com/socialshop
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Personalized Experience upon Login
• Show User’s Profile Picture• Show Friend’s Profile picture• Call to action (“Like to get updates”)• Comments Plugin
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Pages
ConnectCreate meaningful, long-lasting connections with both existing and new customers.
EngageCreate an ongoing dialogue with your customers.
Test & IterateUse your Page as means to experiment with social design.
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F8 2011: What you need to know
‣ Timeline
‣ Custom Open Graph
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Timeline
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Custom Open Graph
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Q&A