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Cultures of the InternetThe Internet in Britain 2013
Bill DuttonProfessor of Internet Studies
Oxford Internet InstituteUniversity of Oxford and Balliol College
Presentation for Socitm Seminar at Business Design Centre, Islington, London, Socitm 2013 Conference, 10 December 2013.
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• 2003, 2005, 2007, 2009, 2011, 2013• Cross-sectional Surveys versus Panels• Multi-Stage Probability Sample • England, Scotland & Wales • Respondents: 14 years and older• Face-to-face Interviews, High Response Rates• Sponsorship for 2013 from the Nominet Trust, Ofcom,
UK Research Councils, dot.rural• Component of World Internet Project (WIP)
Oxford Internet Surveys
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Highlights of OxIS 2013 Report
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All users Next gen user Firs t gen user Ex-user Non-user
OxIS 2003 N=2,029; 2005 N=2,185; 2007 N=2,350; 2009 N=2,013; 2011 N=2,057; 2013 N=2,657
Figure 1: Next Generation Users: 2007-2013
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Next generation users First generation users
OxIS current users: 2013 N=2,083
Figure 6: Next Generation Users by Age
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Yearly household income
Next generation users First generation users
OxIS current users: 2013 N=2,083
Figure 4: Next Generation Users by Income
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Social Networking Question
QC8. Now I’d like you to think about the different things people do online. How often do you go online for the following purposes? [READ OUT EACH STATEMENT. CODE ONE PER ROW] “Check or update your profile on a social network site such as Facebook, LinkedIn or Twitter”
Several times a day, Daily, Weekly, Monthly, Less than monthly, Never, DK
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The Idea of Cultures of the Internet
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Five Cultures
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Emersives (12%)
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Techno-Pragmatists (17%)
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Cyber-Savvy (19%) – ‘Streetwise’
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Cyber-Moderates (37%)
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Adigitals (14%)
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e-Mersed Pragmatists Cyber-savvy Moderates Adigital OxIS current users: 2013 N=2,083
Figure 6: Next Generation Users by Internet CulturesNext generation users First generation users
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Cultures of the InternetThe Internet in Britain 2013
Bill DuttonProfessor of Internet Studies
Oxford Internet InstituteUniversity of Oxford and Balliol College
Presentation for Socitm Seminar at Business Design Centre, Islington, London, Socitm 2013 Conference, 10 December 2013.