Download - Cube you 06192013
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People Analytics
You Are What YOU Like
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WE BELIEVE
•YOU ARE WHAT YOU LIKE.
•YOUR CUSTOMERS ARE YOUR MOST IMPORTANT ASSET.
•THE MORE YOU KNOW YOUR CUSTOMERS, THE MORE VALUABLE YOU ARE.
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THE PROBLEMYOU DO NOT KNOW ENOUGH ABOUT YOUR USERS!
ALL I KNOW ABOUT MOST OF MY CUSTOMERS IS JUST
THEIR EMAIL…
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We can predict your customers’: personality type, age, income, political orientation, cultural background, intelligence, adoption circle, emotional status and much more...
WE USE BIG DATA TO CALCULATE NEW CUSTOMER INFOOUR SOLUTION
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emails
Cubeyou identifies usersacross different sources
and collects info related to users’ likes/interests (FB likes, Google+ Follows,
Linkedin skills, etc.)
Likes algorithm powered by Cambridge university
Complete and actionable Psychographic profile
Patent pending algorithm developed over 4 yearsby Cambridge PhDs andCubeyou data scientists,
crunches data and creates Inferential info.
System delivers a complete and actionable customer
psychographic profilecalculating personality,
values, attitudes, interests,lifestyles…
HOW DOES IT WORK?
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“CREATING NEW CUSTOMER INSIGHTS TO
BETTER ENGAGE YOUR AUDIENCE”.
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HOW DOES IT WORK? (STEP 1)3 WAYS TO CREATE CUSTOMER PROFILES
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HOW DOES IT WORK? (STEP 2)WE CRUNCH PEOPLES LIKES AND CALCULATE NEW, EXPANDED USER PROFILES
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HOW DOES IT WORK? (STEP 3)WE AGGREGATE EXPANDED USER PROFILES FOR YOU
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HOW DOES IT WORK? (STEP 4)YOU SEGMENT USERS TO MEET YOUR NEEDS
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HOW CUBEYOU HELPS BUILD YOUR BUSINESS:•MARKETING - Precisely target marketing efforts by
better understanding your customer preferences.
•SALES - increase close success rates by pre-qualifying sales leads based on personal profiles.
•CUSTOMER SERVICE - Solve customer crisis by better understanding the single user personality.
•R&D – Focus research & development based on your
user’s interests, attitudes and lifestyle.
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MARKETING:SCENARIO: NEW/HIGHLY PRICED PRODUCT LAUNCH1. SEGMENT WHO YOU WANT TO TARGET: • High Income; Early Adopters
2. UNDERSTAND WHO THEY ARE AND FIND PATTERNS • Age: Average customer is 25-35 ( Not 35-45 as we thought)• Income: Mid level spends more, (NOT high income as we thought)
3. UNDERSTAND HOW TO CONNECT WITH THEM• Conservative: Interested more in hard facts, No emotional selling• Outgoing: Use informal language, short and clear sentences
4. UNDERSTAND HOW TO GAIN THEIR INTEREST• Environmentally aware: underline green attributes and recycling• Tech geek: highlight tech details bit&bytes
5. UNDERSTAND WHERE TO FIND THEM –•Web: (Apple, Amazon) Product available on Apple Store and Amazon.com• Print: (Men’s Health, Wired, Makers) Advertising on Men's Health and Wired
RESULTS: Ad Effectiveness up 35% - ROI up 120%
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EASILY INTEGRATE WITH WHAT YOU ALREADY USE:(APIS/CSV)
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WHO THINKS WE’RE COOL:
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Let’s see how we can help youContact Mark Friedler – San Francisco
tel. [email protected]
www.cubeyou.com