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A Practical Approach to Design Thinking
Simran TalrejaProduct Manager ResellerClub
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Design Thinking
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Web-BasedSolutions
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Web-Based Solutions
PROBLEMS
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Design Thinking
A Problem-Solving Approach that any and all businesses can apply
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The Power of Design Thinking
The Good Kitchen
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The Problem
125,000of Denmark’s senior citizens rely on government-sponsored meals
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Yet…
60%Had poor nutrition
20%Were actually malnourished
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The Project
Fix The Menu
The Municipality of Holstelbro hired Hatch and Bloom to
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The Method
Shadowing Delivery Boys into the homes of Senior
Citizens
Interacting with the Employees of the Kitchen
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Key Discoveries
Seniors were embarrassed to accept government assistance
Loss of Control over their food choices was painful
They ate alone and missed the taste of seasonal food
The less they enjoyed their situation, the smaller their appetites
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Key Discoveries
The Workers were unmotivated and bored of creating the same meals day after day
Making meals in a Government kitchen was a low status job
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So What did Hatch & Bloom do?Shifted Mental Models
What if the Food Delivery Service was a Restaurant?
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The Solution
This triggered a creative rush
Kitchen
Cooks
Vehicles
Description
Restaurant
Chefs
Waiters
Menu
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The Result
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The Result
‘The Good Kitchen’
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The Result
500% Increase
in meal orders in the first week alone
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The Result
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The Initial Solution
Fix The Menu
The Actual Solution
Happier Seniors with Better Nutrition
Motivated Employees taking pride in their
work
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Design Thinking is
(and often times Innovating)
Simply Put…
A human-centered approach to solving problems
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Another Interesting Example
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As creators of Software…
We’re not just building Technology
We’re building Solutions for Human Beings
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So… How To Do It?
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The Process
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Empathize
Fully Understand the current experience of the user,
- their functional and emotional needs and - what is meaningful to them.
The best solutions come from the best insights
into human behavior
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Empathize
Observation Interviewing Experiencing
Do this by…
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Define
Formulate a ‘user’ centered statement of the ProblemIn most cases, this will come from unstated insights
Framing the right problem is the only way to creating
the right solution
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Ideate
Come up with a variety of solutions
The higher the number, the more the chances of going beyond the obvious
It’s not about coming up with the ‘right’ idea - its
about coming up with the ‘most’ ideas
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Prototype
Visualize your Ideas
Experience and interact with them and, in the process, learn and develop more empathy.
Build to think, articulate and learn
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Test
Try out high-resolution versions of your prototypes
Observe usage and get feedback to refine prototypes, learn more about the user, and refine your original point of view.
Testing is an opportunity to learn about your
solution and your user
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NowLets actually do it together!
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Build a Learning Experience which is meaningful to your Partner
Your Design Challenge
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We’re going to go through each of these steps
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Go back to the last time you tried to learn something
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A interviews
B3 Mins
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B interviews
A3 Mins
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A Digs Deeper
3 Mins
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B Digs Deeper
3 Mins
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Take a Moment for Individual Reflection
of what you have learnt
2 Mins
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Synthesize your
Learnings1 Min
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Be Radical
Be Visual
Go Beyond the Obvious
5 Mins
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B Gives Feedback to
A2 Mins
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A Gives Feedback to
B2 Mins
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Focus On 1 Single
Solution5 Mins
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A Captures Feedback
from B
4 Mins
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B Captures Feedback
from A
4 Mins
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Hopefully you have stumbled upon a new way of
Learning :)Anyone want to
share?
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Thank You for Being a Wonderful Audience!