![Page 1: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/1.jpg)
Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs
Jane%e Toral h%p://digitalfilipino.com
![Page 2: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/2.jpg)
Twi$er: @digitalfilipino Facebook: digitalfilipino
![Page 3: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/3.jpg)
Creativity tools • Help in documenta9on. • Expanding an idea • Thinking things through. • Communica9ng an idea that can aid a presenter.
• Create materials that can speak for itself – standalone.
![Page 4: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/4.jpg)
Creativity tools – Flow Chart
• Ideal in showing how a process works.
![Page 5: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/5.jpg)
Creativity tools -‐ Mindmaps
• Useful in showing concepts and insights around an idea.
![Page 6: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/6.jpg)
Creativity tools -‐ Infographs • Convey ideas illustra9ng a flow or expanding on a big idea.
![Page 7: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/7.jpg)
Simple creation steps
![Page 8: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/8.jpg)
#1 What is the idea? Establish the central theme
![Page 9: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/9.jpg)
Central idea – “The Likeability Factor”
![Page 10: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/10.jpg)
Central theme – Spread ideas
Conversation
E-‐mail
Presentation
Video
Webinar Meeting
Event
Spread Ideas
Nancy Duarte -‐ SlideDocs
![Page 11: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/11.jpg)
Central theme – What brings you success?
![Page 12: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/12.jpg)
Central theme: E-‐Commerce Business Models
![Page 13: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/13.jpg)
#2 Topics related to theme What are the topics that will support the idea?
![Page 14: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/14.jpg)
Topics: considerations of an e-‐commerce manager
![Page 15: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/15.jpg)
h%p://sorianomedia.com/infographic-‐digital-‐marke9ng/
Topics: considerations of a digital marketer
![Page 16: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/16.jpg)
HowtoFascinate.com
Topics: Fascination triggers
![Page 17: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/17.jpg)
#3 Order of topics / ideas Iden9fy the sequence of presenta9on.
![Page 18: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/18.jpg)
h%p://blog.hubspot.com/marke9ng/beginner-‐inbound-‐lead-‐genera9on-‐guide-‐ht
Example: Inbound marketing Olow
![Page 19: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/19.jpg)
h%p://searchengineland.com/content-‐seo-‐catch-‐22-‐3-‐steps-‐create-‐perfect-‐win-‐win-‐187099
Example: Steps in Content Creation
![Page 20: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/20.jpg)
h%p://blog.hubspot.com/marke9ng/beginner-‐inbound-‐lead-‐genera9on-‐guide-‐ht
Example: Online Lead Generation
![Page 21: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/21.jpg)
Example: Steps in Crea9ng a Business Model Canvas
![Page 22: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/22.jpg)
Example: Scrum Process Flow
Image available at www.mountaingoatso\ware.com/scrum
![Page 23: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/23.jpg)
Example: How to do Keyword Research
![Page 24: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/24.jpg)
#4 Expand the idea. Expand the idea.
![Page 25: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/25.jpg)
Example: Elements in transformation
![Page 26: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/26.jpg)
HowtoFascinate.com
Example: 49 Personality Archetypes
![Page 27: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/27.jpg)
Example: Showing member beneOits (use branches)
![Page 28: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/28.jpg)
Example: Lateral marketing steps
![Page 29: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/29.jpg)
PROFESSIONALS
Digital Marketing for Real Estate Industry Program
Environment: Many RESP marketing online.
Friends: Uses social media to market online.
Market offers: Various digital marke9ng and e-‐commerce training (generic in format)
ACtude in public: Compe99ve. Upbeat. Enthusias9c.
Appearance: Eager & open for partnerships online.
Behavior towards others: Observant. May follow lead of others.
Friends say: “You should market online.”
Boss say: “Go where the market is. Hit your quota.”
Influencers say: “Don’t hard sell or spam online.”
Janette Toral
What really counts: Get con9nuing leads-‐sales-‐referrers online.
Major preoccupation: Sustaining revenue / income. Growing family.
Worries: Not making a sale. Making ends meet. Aspiration: Quality lifestyle. Industry recognition.
Fears: Not compe99ve with peers.
FrustraJon: Not gedng results.
Obstacle: Managing 9me and resource.
Wants / Needs: Quality leads. Top of mind.
Measure success: Sales conversion. Authority status.
Obstacle: Priori9zing and managing tasks.
#4 understand your audience
![Page 30: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/30.jpg)
h%p://blog.thecenterforsalesstrategy.com/blog/bid/149917/Inbound-‐Marke9ng-‐101-‐The-‐Seven-‐Steps-‐to-‐Lead-‐Genera9on-‐Infographic
Example: Lead Generation Strategy
![Page 31: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/31.jpg)
h%p://blog.thecenterforsalesstrategy.com/blog/bid/149917/Inbound-‐Marke9ng-‐101-‐The-‐Seven-‐Steps-‐to-‐Lead-‐Genera9on-‐Infographic
Example: Lead Generation Strategy
![Page 32: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/32.jpg)
h%p://blog.thecenterforsalesstrategy.com/blog/bid/149917/Inbound-‐Marke9ng-‐101-‐The-‐Seven-‐Steps-‐to-‐Lead-‐Genera9on-‐Infographic
Example: Lead Generation Strategy
![Page 33: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/33.jpg)
Summary
• Be visual in expressing your ideas especially in social media.
• Use crea9vity tools like mindmaps, flow charts, infographics to guide your audience.
![Page 34: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/34.jpg)
Twi$er: @digitalfilipino Facebook: digitalfilipino
![Page 35: Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs](https://reader038.vdocuments.mx/reader038/viewer/2022103111/54c7a38d4a795989668b4583/html5/thumbnails/35.jpg)
Continue the learning journey! h%p://digitalfilipino.com/
#dimbootcamp