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Creative transformations in Amsterdam
PROGRAMME CREATIVE INDUSTRIES 06-10
Seminar of Creative Industries in Tartu
May 29th-30th 2007
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PROGRAMME CREATIVE INDUSTRIESa short history
Long-term vision on Culture Amsterdam 2015 (2003)
Programme Creative Industries 05-08 (2004)
Programme Creative Industries 07-10 (2007)
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NEW CITY COUNCIL
It quickly becomes clear that creativity is Amsterdam’s
unique and unifying characterictic Amsterdam will continue to be a place where creativity
can thrive Our main goal is to ensure that Amsterdam carves out its
own unique niche among Europe’s world-class cities
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2003
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WE KNOW WHAT WE ARE TALKING ABOUT!
Arts Media & entertainment Creative B2B
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STATISTICS
0
10000
20000
30000
40000
50000
60000
1996 2003 2005
Creatieve industrie in regio Amsterdam
wp
vestigingen
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WE KNOW WHAT TO DO
Linking creative industries with education Economic & cultural perspective for young talents Competing and creative entrepreneurial climate Crossovers between the arts and other industries Crossovers between the arts, media & ICT Building for the creative industries Improving the international position
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CREATIVE EVERYWHERE
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CREATIVE EVERYTING
……industries ……class ……cities ……economy
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THE FUTURE?
What? Where?
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CULTURE,MEDIA & ICT
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WHAT TO DO?
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MARKETING
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SELECTION CRITERIA
Support a few branches? Or try to support everyone? How do we determine, which branches have potential for
our region?
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IT’S NOT WHAT WE DO
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BUT HOW WE DO IT
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