Download - Creative Thinking 2013
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'MORE&THAN&RIGOUR,&MANAGEMENT&DISCIPLINE,&INTEGRITY&OR&EVEN&VISION&6&SUCCESSFULLY&NAVIGATING&AN&INCREASINGLY&COMPLEX&WORLD&
WILL&REQUIRE&CREATIVITY.'
Key&Finding,&2010&IBM&Survey&Of&1500&CEOs
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45% in A/NZ
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'CREATIVITY&IS&ONE&OF&THE&LAST&REMAINING&LEGAL&
WAYS&OF&GAINING&AN&UNFAIR&ADVANTAGE&
OVER&THE&COMPETITION.'
&&&&&&&&&&&&&&&&&&&&ED&MCCABE
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Act 1. We have a dilemma, we need to change.We’ll do what we already know.We’ll do what we did last time.
It’s not working.
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Act 2. We need to interrupt the pattern.We need some new thinking.
Critical + Creative Thinking Tools
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Act 3. Idea into innovation.Approvals + implementation strategies.
Making it happen.
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Act 2. We need to interrupt the pattern.We need some new thinking.
Critical + Creative Thinking Tools
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LEFT&BRAIN,&LOGICAL,&CRITICAL&THINKING&IS&ESSENTIAL.&
(IT'S&'IN&THE&BOX'&THINKING...)&
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THE&LEFT&BRAIN&IS&ABOUT:
WORDSNUMBERSLOGICAL&THINKINGSEQUENCESRATIONAL&THINKINGANALYSINGBEING&OBJECTIVELOOKING&AT&PARTS
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Convergent&Thinking
Many&Facts,&One&Right&Answer
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FOR&21ST&CENTURY&SUCCESS&YOU&ALSO&NEED&RIGHT&BRAIN,&CREATIVE,&BIG&PICTURE&THINKING.&
(THAT'S&THE&'OUT&OF&THE&BOX'&BIT...)&
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THE&RIGHT&BRAIN&IS&ABOUT:
RHYTHM&&&&&&&&&SPATIAL&THINKING&&&&&&&&&&&&&&
IMAGINATION&&&&&&&&SYNTHESISING&&&&&&&&&&&&&&&&&&&&
DAYDREAMING&&&&INTUITION&&&&&&
HOLISTIC&THINKING&&&&&&&&PICTURES
&&&&BEING&SUBJECTIVE&&&&&&&COLOUR
&&&&&&&&&&&LOOKING&AT&THE&WHOLE
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Divergent&Thinking
One&Stimulus,&Many&Responses
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JUICY&THINKING&
IS&ABOUT&USING&YOUR&WHOLE&BRAIN,&NOT&JUST&ONE&SIDE&OR&THE&OTHER...
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make CONNECTIONSCHALLENGE yourselfCULTIVATE ideas
be CURIOUS
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&&&be##&CURIOUSHABIT&1:
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ASK&&&&QUESTIONS&&be&curious:&
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WHAT
IS.
THAT?
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PLAYbe&curious:&
PLAY
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SUSPENDJUDGEMENT
be&curious:
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ACCEPT&STIMULI
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HABIT&2:&&&&&&&&&&&&&&&&&&&&&&&&&&make&CONNECTIONS
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TALK&&TO&
PEOPLE&IN&&&###
DIFFERENT#FIELDS#
make&connections:
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TRY&&
SOMETHING&&
NEWmake connections:
make&connections:
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STEP&SIDEWAYS&+SEE&ANOTHER&ANGLE
make&connections:
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USINGVISUALS
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MIND MAPPING
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©Tony Buzan
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&&&&&&&&&&&&&&&&CHALLENGE&
&&&&&&&&&&&&&&&&&yourself
HABIT&3:
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challenge&yourself:&
TAKE&RISKS
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ACCEPT&FAILURES
challenge&yourself:&
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QUESTION&ASSUMPTIONS
challenge yourself:
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The Magic of 3
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DREAMERREALIST
CRITIC
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&&CULTIVATE&
#your#ideas
HABIT 4:
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MAP#THE#CUSTOMER&EXPERIENCE
JOURNEY#
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LAOGS
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BRAINSTORMING(WITH#A#TWIST...)
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SCAMPER
©Bob Eberle, cited by Mind Tools Limited
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6
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BUILDING BRIDGES
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