Download - Creating engaging content: Storytelling on Social Media

Creating Engaging Content

kathleen holmlund | digital strategistMonday 16 September 13

Social Media Content

1. Original content from your organisation (news, blogs, photos, events, video, tweets, etc)

2. Share content from other online sources

3. Content shared by fans/followers/etc of your social media profiles


1. Generating Original ContentWhere to start?


Try publishing around 80% original and curated content that provides value to your followers and no more than 20% promotional content. Relevant Content!

That means a mix of content related to your products or services. All too often we see Pages that post about random topics that are totally unrelated to their business. Don’t stray too far off your topic!


What makes good content?

Reveal secrets Dreams can come true

David defeats Goliath

Tell us we are right

Challenge our assumptions Wanting to belong


Tell us a storyRemind us that we matter

Keep us on our toes

Inspire us to action

Make us laugh Make us cry

Elements of a good story


Stories are the way that humans make sense of the world.

We are people connecting with other people.

Storytelling is about emotion. Remember, it’s great to share facts and figures, but often, sharing that information wrapped in a story is a better approach.

Find a voice. When people connect with your page, you want it to be in an authentic way. How do you do that? Talk to them like they're your friend.


March 30

Test Page Post Example

Presenting the stats

11,567 266 874874

Food shortages in Malawi are affecting more than three million children. In Zambia, severe rainfall deficits have resulted in a 42% drop in maize production from 2000. As a result, an estimated three million Zambians face hunger. Four million Angolans — one-third of the population — have been forced to flee their homes. More than 11 million people in Ethiopia need immediate food assistance.


March 30

Telling the Story

Test Page Post Example

Any money that you donate will go to Rokia, a seven-year-old girl who lives in Mali in Africa. Rokia is desperately poor and faces a threat of severe hunger, even starvation. Her life will be changed for the better as a result of your financial gift. With your support, and the support of other caring sponsors, Save the Children will work with Rokia's family and other members of the community to help feed and educate her, and provide her with basic medical care.

11,567 266 874874


Ok, so what are some of your stories?

• Tell your organisation’s story• Tell your employees’ stories• Tell your customer/people you are helping/ volunteers/etc. stories• Inspire the aforementioned to tell their stories• Use images more• Use videos more• Be human


Remember, a story can use many delivery forms:


Blogging & Articles

• Define relevant categories to blog on (news, commentary, etc)

• Identify authors & contributors

• Incorporate other media

• Establish an editorial calendar

Consistent blogging helps establish you as an authority in your area


Power of Video

http://www.youtube.com/watch?v=Q5Tt5JSRsOc




http://www.youtube.com/watch?v=xn3mMmy_ghY

Video




“We tell non-profits all the time: Photos are everything.”

- Libby LefflerFacebook’s strategic partnerships manager


the human brain processes images 60,000 times faster than text

user engagement with image & video posts increased by 65% the first month of Facebook Timeline for brands

publishers who post infographics show 12% more traffic growth than those who don’t

kathleen holmlund | digital strategist

Images

Monday 16 September 13

Here is the proof!


The Viral Power of Images in Social Media

Includes 10 tips on how to use images

kathleen holmlund | digital strategist

http://www.slideshare.net/katholmlund/the-viral-power-of-images-in-social-media






Four More Years


Cat Power


Info

gra

ph

ic


Combination Text/Image


Combination story with image & text


Listen and monitor what is going on online:

• Follow tweets, posts, etc, by influencers in your field

• Subscribe to blogs

• Use a feed reader like Feed.ly

• Google Alerts

• Follow #hashtags

• Use bookmarking sites like Scoop.it and StumbleUpon

• Keep an eye out for other sharing tools and news aggregators

Share content from other online sources


Images on the Cats Protection League NI Facebook Page

Encourage fans to share content


• Story TimeStory Idea Medium Used Social Media Platform

Schedule a story brainstorming session in your organisation


Create an Editorial Calendar


Plot out the following:

• Significant National holidays• Significant dates in your organisation’s calendar• Various campaigns• Upcoming events (either by your org or other relevant orgs)• International Days (e.g. Human Rights Day)• Silly holidays (e.g. Nutella Day)

Then, get creative: start creating original content

Create an Editorial Calendar


Thank you for your time and attention

kathleen holmlund - digital strategistwww.kathleenholmlund.com

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Download - Creating engaging content: Storytelling on Social Media

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